Behind the brand
Meet our denim supplier
While we do not own the production facilities where our garments are made, we carry the responsibility in close collaboration with our suppliers to ensure that all our products are manufactured in a fair, safe and ethical way.
Good relations are important to us, and we believe that trust and product innovation are developed over years of collaborating. We therefore have long-time and close relations with many of our suppliers and visit them regularly to discuss possibilities for optimizing a responsible business regarding new production methods, packaging, or the use of organic cotton in our products. All our suppliers are required to sign our Code of Conduct and thereby work towards alignment with the internationally recognized principles for sustainable development.
NPM s.r.l. is our trusted denim supplier with whom we have worked since the very beginning of Blue de Gênes. In this supplier portrait we would like you to meet Maurizio Rigato, CEO of the family-owned company NPM s.r.l who our founder, Ole Madsen, has known and been working together with for almost 30 years.
Maurizio Rigato, CEO of the family-owned company NPM who our founder, Ole Madsen, has known and been working together with for almost 30 years.
"Being son of a tailor, I guess you can say that I was born into the industry. I wanted to study electronics, but my father left me with no choice than to take over the family business."
Maurizio, how did you get involved in fashion?
Maurizio with his team.
....A crazy local entrepreneur tried to convince my father to set up a big production company – he did not succeed at first, but he planted a seed in my father. My father’s love for the product, the development and production however led him to opening his own factory. It was exciting at the time since we had to invent new machinery. Creating new machines that could perform actions that normally would take two machines – that was very intriguing. With local blacksmiths we invented machines that optimized the production line. I remember we asked Ole to bring a Lolita Doll from Copenhagen at some time since we wanted to create a machine that we could put on jeans for applying the vintage details. Ole wasn’t fond of the idea to go into a shop where you could buy such dolls, but he did bring one on his next trip to Italy. We inflated it, put on a pair of jeans and used some sandpaper tools to make the denim look worn. Within five minutes the doll was deflated, but we had an idea of how we would build a machine, we could use for the future."
What happened from there?
How many employees are you now?
How has the increased focus on ethical production in the fashion industry influenced your company and business?
...When I read about jeans production requiring so and so much water, it provokes me since we do not take water out of nature. The water we use in production is cleansed, filtered, and let out drinkable – the residue of the cleaning process is even used as fertilizer. We don’t use water – it goes back from where we took it.
But overall, I am happy that things are changing on a global scale. Consumers are becoming more aware, that is a positive change and a must in the market. But as a jeans manufacturer we have been following rules for clean and ethical production more than thirty years."
Our founder Ole, Lara from NPM, Henriette our designer & Maurizio.