01 In Short
Focusing on quality materials and attention to details, we offer a full clothing line, featuring strong identity jeans, authentic knitwear, tailored waistcoats and jackets, inspired by clothing as it looked in the 1600s in Genoa. Claiming that indigo is ”flowing in our veins”, we promise to continue the legacy of Genoa.
We put a lot of effort into every detail of our jeans, whether that being the fabric quality, the fit and feeling, the buttons or the wash of the jeans. Jeans are the very soul of Blue de Gênes and we never compromise. The finest fabrics are sourced from the best suppliers like Kuroki in Japan and Berto in Italy. Our buttons and rivets are customized and branded, giving the jeans the final touch.
To honor the history of jeans, we produce our jeans at a small family-owned factory in northern Italy. It took a while to find a factory with the same love for the product - putting in the same amount of effort as we do. But we succeeded - and it shows when you hold the product.
We love beautiful, washed jeans and there is no place in the world where they wash jeans as beautiful as in Italy. You genuinely feel the love, effort and craftsmanship that have been put into making every pair of Blue de Gênes.
Our suppliers are based around the world and 95 percent of our production is based in Europe at small family-owned companies in areas where they have specialized in their category. Our shirts are therefore made in Portugal, some of our pants are made in Turkey and some of our belts are made in Austria.
Common to all of our suppliers are the long-term relations we have with them.
3.2 Buttons made of natural materials
We honor this old craftsmanship by always using buttons made of Corozo nut in our shirt production to complement our designs.
04 Towards a brighter blue
At Blue de Gênes, we want to do things differently. We go to work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear. Like a pair of dry blue jeans that has been broken in and faded in a special way unique to the wearer. Let’s admit it. Nobody likes the feeling of a pair of stiff dry jeans but the effort is worth it when you see the final result.
Products that are worth holding on to.
We select only the fabrics that can stand the test of time and will age beautifully upon wear. We want to create garments that you collect and hold on to.
Let’s get rid of plastic!
Since our foundation, we have only used buttons from natural resources. Like Buffalo horn and Corozo nut, which we use for all of our shirts. You will find no plastic buttons on our garments. Only natural materials from sustainable resources.
Last year, we replaced our plastic shipment bags with recycled paper bags. A small step yes, but a step forward.
4.1 The journey
The journey has begun.