Founded on the values of craftsmanship, quality materials and attention to details, we goto work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear. To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes. We do so to honor the story behind blue jeans – a story that has been our beacon since our foundation in Kolding, Denmark in 2010.
Focusing on quality materials and attention to details, we offer a full clothing line, featuring strong identity jeans, authentic knitwear, tailored waistcoats and jackets, inspired by clothing as it looked in the 1600s in Genoa. Claiming that indigo is ”flowing in our veins”, we promise to continue the legacy of Genoa.