Timeless denim

Denim is more than fabric — it’s heritage, character, and time woven together. At Blue de Gênes, denim is inspired by the birthplace of blue jeans, Genoa, where maritime workwear met Italian craftsmanship. Each piece reflects that legacy: authentic washes, refined details, and a dedication to quality that only gets better with age. Designed to be worn, lived in, and shaped by its owner, our denim tells a story — yours.

Crafted for the journey - loved for the story.

Close-up of BGvinci Black OD Jeans in blue-black denim by Blue de Gênes, featuring comfort stretch, branded metal buttons, and a waistband label with the Blue de Gênes shield logo.The Blue de Gênes BGvinci Black OD Jeans in blue-black denim feature comfort stretch, a classic five-pocket design, metal rivets, and belt loops, shown laid flat on a white background.

BGvinci Black OD Jeans Blue Black Denim

1.299,99 kr
BGvinci Bianco Jeans - WhiteA man wearing a blue long-sleeve shirt and BGvinci Bianco Jeans - White by Blue de Gênes sits sideways on a wooden chair against a plain white backdrop, looking to his left. He pairs his outfit with brown shoes for all-day comfort.

BGvinci Bianco Jeans White

1.699 kr
BGgiacomo Color Jeans - TaninA man in sunglasses, a cream knit shirt, tan pants, and a golf glove smiles on the golf course as he tosses a ball—his BGgiacomo Color Jeans - Tanin from Blue de Gênes add a casual touch to his sporty look.

BGgiacomo Color Jeans Tanin

1.299 kr
Close-up of the front pocket and belt loop area of Blue de Gênes BGgiacomo Color Jeans in Dolphin Grey, showing detailed stitching and metal rivets against a white background.BGgiacomo Color Jeans - Dolphin Grey by Blue de Gênes laid flat, displaying the front with five pockets, belt loops, button and zipper closure, and ankle cuffs.

BGgiacomo Color Jeans Dolphin Grey

1.299 kr
Close-up of Blue de Gênes BGrepi Kanto Jeans - Used in blue comfort stretch denim, featuring a slim fit, open fly with three metal buttons, and a beige label.The BGrepi Kanto Jeans - Used by Blue de Gênes are blue slim-fit jeans with rolled cuffs, comfort stretch denim, classic five-pocket design, and a mid-rise waist.

BGrepi Kanto Jeans Used

1.899 kr
Close-up of BGrepi Misto Jeans - Med Used by Blue de Gênes, featuring the branded waistband label and three black shield-embossed buttons against denim fabric.The BGrepi Misto Jeans - Med Used by Blue de Gênes feature a faded wash, classic five-pocket design, visible stitching, and rolled-up cuffs, shown laid flat on a white background.

BGrepi Misto Jeans Med Used

1.999 kr
Close-up of a person in Blue de Gênes BGgiacomo Tim Jeans - Antique wash, featuring blue denim, relaxed fit, yellow stitching, classic waistband details, and logo button. The outfit is paired with a green and gray striped shirt.A man stands indoors on a patterned rug before dark green curtains, wearing a white blazer, striped shirt, black shoes, and Blue de Gênes BGgiacomo Tim Jeans - Antique wash. A golf bag and dried flowers lie beside him.

BGgiacomo Tim Jeans Antique wash

1.899 kr
A person wearing Blue de Gênes BGvinci Hera Used Jeans in a used wash, styled with a black belt and a blue-and-white striped shirt. Their left hand is resting in the pocket of the comfort stretch denim jeans.A man in Blue de Gênes BGvinci Hera Used Jeans, a striped tie, and a beige trench coat puts on his jacket next to a golf bag with clubs, standing on a patterned rug before dark green curtains.

BGvinci Hera Used Jeans Used

1.399 kr
Close-up of a person wearing BGmarco Rowan Jeans - Used by Blue de Gênes, highlighting the front pocket and waistband of these classic 5-pocket relaxed fit denim jeans.A man with short hair stands against a plain background, wearing a white t-shirt, Blue de Gênes BGmarco Rowan Jeans - Used (relaxed fit), brown shoes, and a watch, with one arm crossed over the other.

BGmarco Rowan Jeans Used

1.399 kr
BGvinci Trueblue Jeans - Mid Blue DenimA man in a navy blue sweater and BGvinci Trueblue Jeans - Mid Blue Denim from Blue de Gênes sits with one leg raised, holding a card and looking to the side. A light gray suitcase is on the floor near his foot.

BGvinci Trueblue Jeans Mid Blue Denim

1.399,99 kr
A person wearing a chunky beige knit sweater and Blue de Gênes Giacomo Selvedge V2 Jeans in raw denim stands with one hand in their pocket, photographed from the side against a plain background.A person with tattooed hands holds up a pair of Blue de Gênes Giacomo Selvedge V2 Jeans – Raw Denim by the waistband against a light background.

BGgiacomo Selvedge V2 Jeans Raw Denim

1.899 kr
BGrepi Giulio Light V2 Jeans - Grey DenimA man wears a white t-shirt, brown shoes, and Blue de Gênes BGrepi Giulio Light V2 Jeans in Grey Denim, standing with hands in pockets and looking down against a plain light background.

BGrepi Giulio Light V2 Jeans Grey Denim

1.399 kr
BGrepi Dai V Dark V2 Jeans - Dark Blue DenimA man in profile wears a white t-shirt, brown shoes, and Blue de Gênes BGrepi Dai V Dark V2 Jeans in dark blue denim, with one hand in his pocket against a plain light background.

BGrepi Dai V Dark V2 Jeans Dark Blue Denim

1.499 kr
BGvinci Pala Used V2 Jeans - Denim BlueA man with short brown hair and a beard stands against a light background, wearing a white T-shirt, Blue de Gênes BGvinci Pala Used V2 Jeans in denim blue, a necklace, and brown shoes. His hands are in his pockets as he looks to the side.

BGvinci Pala Used V2 Jeans Denim Blue

1.599 kr
BGvinci Pala Dark V2 Jeans - Dark Blue DenimA man stands with his back to the camera, wearing a white T-shirt, Blue de Gênes BGvinci Pala Dark V2 Jeans in dark blue denim, and brown shoes. One arm is bent behind his back as he holds his opposite wrist.

BGvinci Pala Dark V2 Jeans Dark Blue Denim

1.499 kr
BGvinci Girisha Rinse Jeans - Rinse WashA man stands in a white room wearing a white tee, Vinci Girisha Rinse Jeans by Blue de Gênes in rinse wash, and white sneakers with tan soles. He has one hand in his pocket and looks off to the side with a relaxed expression.

BGvinci Girisha Rinse Jeans Rinse Wash

1.199,99 kr
A person in Blue de Gênes Vinci Girisha Used Jeans and a white tee stands with their left hand in the jean pocket, shown from waist to mid-thigh.A man stands indoors against a light gray wall, looking down with his hands in the Vinci Girisha Used Jeans by Blue de Gênes. He wears a white t-shirt, beige sneakers, and soft lighting casts a gentle shadow behind him.

BGvinci Girisha Used Jeans Used

1.299,99 kr
A man faces away from the camera in a white t-shirt, brown shoes, and Blue de Gênes Giacomo Dark Horse Jeans in Denim Blue. He stands in a minimalist room with a red coat rack holding a camera and a sticker on the wall.A man stands indoors wearing Blue de Gênes Giacomo Dark Horse Jeans in Denim Blue, a white t-shirt, and brown shoes. One hand is in his pocket as he looks to the side against a plain, minimally decorated background.

Giacomo Dark Horse Jeans Denim Blue

1.799 kr
A person wearing a navy blue knit sweater, a blue-and-white striped shirt, and Blue de Gênes Giacomo BLK Used Jeans in grey denim with one hand in their pocket, photographed from the side.A man leans against a white wall with his hands in his pockets, wearing a brown plaid coat, navy sweater, light blue shirt, Blue de Gênes Giacomo BLK Used Jeans in grey denim, and tan loafers.

Giacomo BLK Used Jeans Grey Denim

1.799 kr
Close-up of the upper part of Blue de Gênes Recco BlueBlk Jeans in blue-black denim, showing the front pocket, shield-shaped emblem, metal rivets, and a Made in Italy label with an Italian flag. These jeans feature a relaxed regular fit.A pair of Blue de Gênes Recco BlueBlk Jeans in blue-black denim, laid flat on a white background, featuring front pockets, belt loops, button closure, and a relaxed regular fit with tapered legs.

Recco BlueBlk Jeans Blue Black Denim

1.799 kr
A person wears Blue de Gênes Recco Blue Vintage Jeans in a vintage wash with visible seams and a curved stitch on the back pocket, styled with a dark blue sweater and one hand in their pocket, shown from the waist down.A man in a navy jacket, Blue de Gênes Recco Blue Vintage Jeans - Vintage Wash, and cream sneakers sits on a wooden stool beside a paint roller, tray of blue paint, and a canvas with blue brush strokes on the floor.

Recco Blue Vintage Jeans Vintage Wash

1.899 kr
Close-up of Blue de Gênes Repi BlueBlk Used Jeans in blue-black stretch denim, with two shield-embossed metal buttons and a label above the waistband featuring a red cross and the Blue de Gênes brand name.The Blue de Gênes Repi BlueBlk Used Jeans feature blue-black comfort stretch denim, a slim fit, subtle thigh fading, classic five-pocket styling, rolled cuffs, and visible stitching details.

Repi BlueBlk Used Jeans Blue Black Denim

1.799 kr
Repi Dark Vintage Jeans - Mid Blue DenimA person stands against a plain background wearing a white t-shirt, Blue de Gênes Repi Dark Vintage Jeans in mid blue denim, and brown suede loafers, hands in pockets. Their head is not visible in the image.

Repi Dark Vintage Jeans Mid Blue Denim

2.099 kr
A person wearing Blue de Gênes Giacomo Osaka Jeans - Dark Denim, featuring a relaxed loose fit with a thigh patch and light knee distressing, paired with a dark jacket and light blue shirt. Only the lower torso and upper legs are visible.A person sits in a black leather chair wearing Blue de Gênes Giacomo Osaka Jeans in dark denim, made in Italy, with a relaxed loose fit and a small ripped patch on the left thigh. The focus is on the jeans.

Giacomo Osaka Jeans Dark Denim

2.199 kr
Close-up of Vinci Used Jeans - Used by Blue de Gênes in blue comfort stretch denim, showing the waistband, front pocket with metallic button, coin pocket, and shield-shaped logo near the pocket. Made in Italy.The Vinci Used Jeans - Used by Blue de Gênes are blue regular fit jeans with a classic five-pocket design, cuffed hems, and subtle fading and whiskering. Made from comfort stretch denim, they are shown laid flat on a white background.

Vinci Used Jeans Used

1.799 kr
Close-up of Vinci Venom Blk Jeans - Dark Denim by Blue de Gênes, regular fit and made in Italy, showing a shield emblem on the pocket and styled with a brown woven leather belt.A man in a rust-colored jacket and black pants stands casually in a doorway, holding a green apple. His Vinci Venom Blk Jeans in dark denim from Blue de Gênes, made in Italy, complete his relaxed look with effortless style.

Vinci Venom Blk Jeans Dark Denim

1.599 kr
Close-up of Blue de Gênes Vinci G Dark Grey Jeans in grey denim, featuring comfort stretch, regular fit, a partially open button fly with copper buttons, and a white brand label sewn onto the waistband.The Blue de Gênes Vinci G Dark Grey Jeans are slim-fit grey denim with comfort stretch, front and back pockets, button and zip closure, and slightly faded thighs. Shown laid flat on a white background.

Vinci G Dark Grey Jeans Grey Denim

1.999 kr
The Giacomo Selvedge Jeans in dark blue, from Blue de Gênes, crafted with Italian expertise, lie open on a light wooden floor. Made of rigid raw denim, they feature yellow stitching and visible belt loops, showcasing inside pockets and button fastening.A man with shoulder-length hair and a beard stands with arms crossed, wearing a white t-shirt, Giacomo Selvedge Jeans - Raw Denim by Blue de Gênes, and white sneakers. The backdrop is softly draping textured beige fabric against a wooden floor.

Giacomo Selvedge Jeans Raw Denim

1.899 kr
A close-up highlights the Vinci Topaz Jeans - Rinse Wash by Blue de Gênes, crafted in Italy from Comfort Stretch Denim. The dark blue jeans feature visible stitching and a small checkered flag tag near the front pocket, paired with a crisp white T-shirt against a blurred, neutral-toned backdrop.A man with medium-length hair, wearing a white t-shirt, Blue de Gênes Vinci Topaz Jeans - Rinse Wash, and white sneakers stands with hands in pockets against a wrinkled white fabric backdrop. A wooden floor adds a rustic touch.

Vinci Topaz Jeans Rinse Wash

1.499 kr

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