SS26 - Clubhouse Champs

With our SS26 collection we introduce a preppy campus theme merged with exotic cultural references. Nostalgia and the lure of familiar continue to influence, while generous proportions and vibrant retro-but-new colours reflect an optimistic and playfull feel.
 
Functional details, tonal dressing and sets are key this season, mixing and matching complementary palettes and textures, with bolts of colour. Midtones such as Blue Fog and Shadow Green are perfectly balanced by Sunflower and Coral, while the pairing of Pale Khaki and Navy Peony add retro charm to the preppy Clubhouse mood.
 
From a wide range of jeans to relaxed sets and updated workwear classics to a sensorial range of knitwear, simple silhouettes and versatile pieces will support you to discover everything you need to refresh your wardrobe and effortlessly transition through the season.
 
This collection is designed to smarten up urban city dressing and
cater a variety of occasions.

The BGbob Knit Polo - Sunflower by Blue de Gênes, a cotton short-sleeve shirt with a white collar and cuffs plus a brown and white geometric pattern, is neatly folded on a flat surface surrounded by hand-drawn circular lines.A man in a Blue de Gênes BGbob Knit Polo - Sunflower and light pants, wearing a dark cap, stands before dark green curtains and looks to the side.

BGbob Knit Polo Sunflower

899 kr
Close-up of BGmenzo Vecchio Chino - Blue Fog by Blue de Gênes, featuring an open zipper, metal button, and beige label with a red and white shield—crafted for comfort stretch and a vintage look.The BGmenzo Vecchio Chino in Blue Fog by Blue de Gênes features a straight fit, comfort stretch fabric, button and zipper closure, front and back pockets, plus turned-up cuffs, shown flat on a white background.

BGmenzo Vecchio Chino Blue Fog

1.099 kr
A man stands indoors on a patterned rug, wearing a denim jacket, beige pants, and a Blue de Gênes BGponsy Tie in pale khaki. He holds a golf club; beside him are a golf bag with clubs and a yellow bag. A dark green curtain is behind him.A person in a white shirt and blue denim jacket holds the end of a Blue de Gênes BGponsy Tie - Pale Khaki, loosely tied around their neck.

BGponsy Tie Pale Khaki

499 kr
Close-up of the BGbob Knit Polo - Navy by Blue de Gênes, featuring a cream-colored collar and button placket with a horizontal black and white striped knit pattern.The BGbob Knit Polo - Navy by Blue de Gênes features thin black and white stripes, a cream collar and cuffs, short sleeves, and a partial button placket for a classic yet nautical cotton knit look.

BGbob Knit Polo Navy

899 kr
A close-up of the Blue de Gênes BGenric Hope S/S Shirt in Dark Navy, featuring a small embroidered blue shield emblem near the bottom right corner of the pocket.The Blue de Gênes BGenric Hope S/S Shirt in dark navy is a breathable, short-sleeve linen button-up with a single chest pocket and collar, shown laid flat on a white background.

BGenric Hope S/S Shirt Dark Navy

1.099 kr
A person wears the BGclubhouse Rugby Sweatshirt - Navy by Blue de Gênes, featuring a white collar, buttons, a crest patch with Italian flag colors, and MMXXVI embroidery on the chest. Part of the Clubhouse Champs Collection.A person seen from behind, outdoors with blurred trees, holds a golf club while wearing a Blue de Gênes BGclubhouse Rugby Sweatshirt - Navy from the Clubhouse Champs Collection, featuring "CLUBHOUSE CHAMPS MMXXVI" printed on the back.

BGclubhouse Rugby Sweatshirt Navy

1.199 kr
A man in a navy baseball cap, yellow striped polo, cream trousers with the Blue de Gênes BGcollege Belt - Green Stripe, and a navy jacket stands before dark green curtains, putting on the jacket. Flags can be seen in the background.The Blue de Gênes BGcollege Belt - Green Stripe features webbing with green stripes, leather detailing including a brown tip with stitched cross detail, and a silver rectangular buckle.

BGcollege Belt Green Stripe

699 kr
A person wearing the BGponsy Tie - Green by Blue de Gênes and a white button-down shirt under a blue denim jacket, shown from the chest up.A man with tousled hair relaxes by a lake, wearing a Blue de Gênes denim jacket, white shirt, beige pants, green sneakers, and the BGponsy Tie - Green for a stylish men's fashion look.

BGponsy Tie Green

499 kr
A close-up of the BGponsy Tie - Dark Navy by Blue de Gênes, featuring a red and white shield emblem, worn with a beige jacket and white shirt.A man in a tan trench coat over a Blue de Gênes blue and white striped shirt adjusts his BGponsy Tie - Dark Navy by Blue de Gênes. His face is partly visible, showing a neatly trimmed beard and mustache.

BGponsy Tie Dark Navy

499 kr
Close-up of BGpaulo Pavia Pant in Shadow Green by Blue de Gênes, in stretch cotton, with metal shield-embossed buttons and a Blue de Gênes fabric label featuring a red and white shield.Shadow green, straight-leg BGpaulo Pavia Pant by Blue de Gênes in stretch cotton, featuring front and back pockets, button and zip closure, belt loops, and folded cuffs, laid flat on a white background.

BGpaulo Pavia Pant Shadow Green

1.299 kr
A man in a pinstripe suit adjusts his Blue de Gênes BGsander Oxford Shirt - White while standing on grassy terrain with trees and a distant flag, suggesting a possible golf course setting.A man stands on a grassy field under the sun, wearing the Blue de Gênes BGsander Oxford Shirt in white, paired with a blue pinstripe vest and trousers; trees form the background as sunlight casts shadows on his face.

BGsander Oxford Shirt White

1.199 kr
The Blue de Gênes BGcollege Belt - Navy Stripe features a navy, yellow, and cream striped webbed strap with brown leather details and a silver buckle, displayed on a white background.The Blue de Gênes BGcollege Belt - Navy Stripe features navy, yellow, and white stripes, Blue de Gênes-inspired leather tips with a silver buckle, and an embroidered cross emblem on the leather.

BGcollege Belt Navy Stripe

699 kr
A close-up of the BGyale Slubby Crewneck Knit in pale khaki by Blue de Gênes, showing its textured knit, ribbed crew neckline, and an inner label with the Blue de Gênes name and small shield logo.The Blue de Gênes BGyale Slubby Crewneck Knit in Pale Khaki is laid flat on a white background, showcasing its simple design and soft, lightweight slubby knit fabric.

BGyale Slubby Crewneck Knit Pale Khaki

999 kr
Close-up of the BGsander Oxford Shirt - Blue Stripe by Blue de Gênes, showing its light blue and white striped pocket with a small shield patch. Made from 100% cotton and finished with a classic button-down collar.A man wearing the BGsander Oxford Shirt - Blue Stripe by Blue de Gênes stands before dark green curtains, looking down while holding a beige coat.

BGsander Oxford Shirt Blue Stripe

1.199 kr
Close-up of the BGjohn Slubby Polo in Dark Navy by Blue de Gênes, showing its textured John collar and a tag featuring the brand name with a small shield emblem, evoking classic vintage leisurewear style.The Blue de Gênes BGjohn Slubby Polo in dark navy, a short-sleeve knit shirt with a John collar and V-neck opening, made from slubby cotton with vintage leisurewear flair, is shown laid flat on a white background.

BGjohn Slubby Polo Dark Navy

899 kr
A man with dark hair stands before dark green curtains, looking down as he buttons the Blue de Gênes BGjacques Coat in Pale Khaki, worn over a blue striped shirt and tie.The BGjacques Coat in Pale Khaki by Blue de Gênes, made from heavy cotton, hangs on a tripod stand in a bright room with a simple light background.

BGjacques Coat Pale Khaki

2.999 kr
A man stands against a plain background wearing a white short-sleeve tee, Blue de Gênes BGpaulo Pavia Pant in Sunflower, and brown shoes, with one hand in his pocket and looking off to the side.A man stands against a plain light background wearing a white t-shirt, brown shoes, and Blue de Gênes BGpaulo Pavia Pant - Sunflower, with his hands in his pockets and looking slightly to his left.

BGpaulo Pavia Pant Sunflower

1.299 kr
Close-up of the BGjohn Slubby Polo in Blue Fog by Blue de Gênes. Features a textured knit, John collar, V-neck, and an inner tag with the Blue de Gênes name and shield logo for classic vintage style.The BGjohn Slubby Polo - Blue Fog by Blue de Gênes is a light blue short-sleeve knit polo with an open placket, made from slubby cotton for vintage-inspired style, shown laid flat on a white background.

BGjohn Slubby Polo Blue Fog

899 kr
Close-up of the BGpaulo Pavia Pant - Blue Fog by Blue de Gênes, featuring light blue cotton stretch denim, a brown leather brand patch above the pocket, a small cross emblem near the stitching, and paired with a navy sweater.A man sits on a chair, wearing Blue de Gênes' BGpaulo Pavia Pant in Blue Fog, crafted from soft cotton stretch fabric.

BGpaulo Pavia Pant Blue Fog

1.299 kr
A close-up of the BGpontus Teo Overshirt in copper brown honeycomb cotton, featuring a black button and a collar label with the Blue de Gênes name below a small shield logo.The Blue de Gênes BGpontus Teo Overshirt in Copper Brown features long sleeves, a relaxed fit, two chest pockets, a collar, and honeycomb cotton fabric, shown laid flat on a white background.

BGpontus Teo Overshirt Copper Brown

1.499 kr
A man, dressed in the Blue de Gênes BGjohn Slubby Polo in Pale Khaki and white pants, sits sideways on a wooden chair, leaning back thoughtfully with his hand on his chin against a plain light background.A man with short brown hair and light stubble wears the Blue de Gênes BGjohn Slubby Polo in Pale Khaki and light pants, gazing thoughtfully to his left against a plain light background.

BGjohn Slubby Polo Pale Khaki

899 kr
A man wears the Blue de Gênes BGwalter S/S Cardigan in Chalk with black stripes and jeans indoors, holding a beige jacket. Nearby are a wooden stool and silver suitcase against a plain, light background.A man in a short-sleeved, striped shirt, blue jeans, and brown shoes sits on a stool. Next to his beige jacket on the floor are a BGwalter S/S Cardigan - Chalk by Blue de Gênes and a silver suitcase.

BGwalter S/S Cardigan Chalk

999 kr
A man sits sideways on a wooden chair, one leg crossed, wearing the BGnorly Rodas Blazer in pale khaki by Blue de Gênes with light blue pants and black shoes, resting his hand on his face with a silver suitcase in front of him.A man wears the Blue de Gênes BGnorly Rodas Blazer in pale khaki over a navy cardigan and white T-shirt, accessorized with a small lapel pin and thin chain necklace; image is cropped to the upper torso.

BGnorly Rodas Blazer Pale Khaki

2.099 kr
A smiling man wears Blue de Gênes BGcopple Rodas Shorts in Pale Khaki with a navy blue knitted short-sleeve shirt, standing before dark green curtains with his hands in his pockets.A man stands indoors in front of dark green curtains and a flag, wearing a navy short-sleeve button-up shirt, Blue de Gênes BGcopple Rodas Shorts in Pale Khaki, and a wristwatch, with his hands together as if adjusting his wrist.

BGcopple Rodas Shorts Pale Khaki

1.099 kr
A man stands indoors by a large window, wearing a denim jacket over a shirt and tie, paired with Blue de Gênes BGpalco Rodas Pants in Pale Khaki. Sunlight streams across the wooden deck, trees, and lake outside.A man sits outdoors by the water, relaxed and looking at the camera, wearing BGpalco Rodas Pants in Pale Khaki from Blue de Gênes with a denim jacket, dress shirt, tie, and teal sneakers.

BGpalco Rodas Pants Pale Khaki

1.399 kr
The Blue de Gênes BGpontus Teo Overshirt in Dark Navy features long sleeves, a collar, and two button-flap chest pockets, crafted from honeycomb cotton fabric and shown laid flat on a white background.A man wearing the Blue de Gênes BGpontus Teo Overshirt in dark navy, featuring a subtle honeycomb textured cotton design.

BGpontus Teo Overshirt Dark Navy

1.499 kr
Close-up of BGpontus Teo Overshirt by Blue de Gênes in shadow green, featuring light gray textured fabric with a subtle small checkered pattern and soft folds that create gentle shadows. Ideal for a relaxed fit.The BGpontus Teo Overshirt by Blue de Gênes in Shadow Green features a relaxed fit, long sleeves, collar, and two button-flap chest pockets. It's shown neatly laid flat on a white background.

BGpontus Teo Overshirt Shadow Green

1.499 kr
A person wears the Blue de Gênes BGpontus Denim Overshirt - Used as an overshirt, layered over a white shirt and a beige tie with navy stripes, upper torso visible against a dark background.A man in a Blue de Gênes BGpontus Denim Overshirt - Used, white shirt, striped tie, and beige pants stands before dark green curtains, cane in left hand, looking slightly to the side.

BGpontus Denim Overshirt Used

1.499 kr
The BGoscar T-Shirt - Coral by Blue de Gênes is crafted from soft slub cotton with short sleeves, a classic crewneck, and a small left chest pocket, shown laid flat on a white background.A neatly folded BGoscar T-Shirt - Coral by Blue de Gênes, made from 100% cotton, rests on a wooden chair.

BGoscar T-Shirt Coral

499 kr
Close-up of BGvinci Black OD Jeans in blue-black denim by Blue de Gênes, featuring comfort stretch, branded metal buttons, and a waistband label with the Blue de Gênes shield logo.The Blue de Gênes BGvinci Black OD Jeans in blue-black denim feature comfort stretch, a classic five-pocket design, metal rivets, and belt loops, shown laid flat on a white background.

BGvinci Black OD Jeans Blue Black Denim

1.299,99 kr
Close-up of the BGjohn Slubby Polo in Chalk by Blue de Gênes—a cream textured knit shirt with John collar, V-neck opening, branded fabric tag, and navy string with button detail for a classic vintage leisurewear look.The BGjohn Slubby Polo - Chalk by Blue de Gênes is a short-sleeved, white cotton shirt with a John collar and v-neck, shown flat on white—ideal for vintage leisurewear style.

BGjohn Slubby Polo Chalk

899 kr
A man wearing the Blue de Gênes BGjazzy Ola Jacket in Dark Sand sits on a wooden chair, resting his head on one hand with a bored expression. He holds a large brown briefcase and wears black shoes. The background is plain and light-colored.A man wearing the Blue de Gênes BGjazzy Ola Jacket in Dark Sand and black shoes sits on a wooden chair, checking his watch. A large brown leather briefcase is at his feet against a plain white backdrop.

BGjazzy Ola Jacket Dark Sand

1.399 kr
Close-up of BGfloyd Cord Shorts - Green Harvest by Blue de Gênes, featuring a cotton corduroy waistband, metal button, belt loops, and an inner label. Garment dyed for rich color and unique character.The BGfloyd Cord Shorts - Green Harvest by Blue de Gênes are loose fit, teal green garment-dyed cotton corduroy shorts with side pockets, button and zipper closure, plus a small embroidered logo on the left pocket for effortless style and comfort.

BGfloyd Cord Shorts Green Harvest

999 kr
Close-up of Blue de Gênes BGfloyd Cord Shorts in Navy Peony, featuring a front pocket and metal emblem by the seam. The loose fit and vertical ridges emphasize the comfort and signature corduroy texture of these shorts.The Blue de Gênes BGfloyd Cord Shorts in Navy Peony feature a loose fit, front pockets, button and zip closure, and a small gold emblem on the left pocket, shown laid flat on a white background.

BGfloyd Cord Shorts Navy Peony

999 kr
The Blue de Gênes BGfloyd Cord Shorts in Pale Khaki, featuring a back pocket, belt loops, and a straight cut, are laid flat on a white background.The BGfloyd Cord Shorts in Pale Khaki by Blue de Gênes feature a loose fit, front pockets, belt loops, and a button closure, shown flat on a white background.

BGfloyd Cord Shorts Pale Khaki

999 kr
Close-up of BGfloyd Cord Shorts in Dark Navy by Blue de Gênes, showcasing their soft corduroy texture, signature vertical ridges, and timeless style.The BGfloyd Cord Shorts by Blue de Gênes in dark navy are soft cotton, loose-fit corduroy shorts with belt loops, front pockets, a button closure, and a small logo on the left pocket, shown laid flat on a white background.

BGfloyd Cord Shorts Dark Navy

999 kr
A close-up of a person wearing BGfloyd Cord Shorts - Coral by Blue de Gênes, featuring a small blue cross patch, paired with a navy blue shirt.A man with wavy hair sits on a white outdoor chair, wearing a dark long-sleeve shirt and Blue de Gênes BGfloyd Cord Shorts - Coral, which feature a drawstring waistband. He holds a vintage wooden tennis racket; several wooden canes rest in the background.

BGfloyd Cord Shorts Coral

999 kr
Close-up of the waistband on BGfloyd Cord Shorts - Chalk by Blue de Gênes, showing a tree-engraved metal button and a red and white Blue & Ganoe shield label. Made from soft cotton corduroy for a loose, comfortable fit.The BGfloyd Cord Shorts - Chalk by Blue de Gênes are off-white cotton corduroy shorts with a loose fit, front pockets, button and zipper closure, and belt loops, shown flat on a white background.

BGfloyd Cord Shorts Chalk

999 kr
Close-up of a Blue de Gênes BGcanna Lin Gilet in Grey Mel, featuring a beige tag with a shield emblem inside the collar. Size “50” is below. The vest is lined with white fabric and showcases timeless style.The BGcanna Lin Gilet by Blue de Gênes in Grey Mel is a sleeveless linen hemp vest with a V-neck, five front buttons, and two front welt pockets, shown flat on a white background.

BGcanna Lin Gilet Grey Mel

1.499 kr
A man wearing a Blue de Gênes BGoscar T-Shirt in Jet Black, a striped tie, shorts, and a baseball cap is playing golf outdoors. Captured mid-swing in black and white, trees fill the background.A man in a beige cap, striped tie, khaki shorts, and a Blue de Gênes BGoscar T-Shirt in Jet Black swings a golf club outdoors with trees and a blue sky in the background.

BGoscar T-Shirt Jet Black

499 kr

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