New Spring Arrivals

Close-up of the BGpontus Teo Overshirt in Shadow Green, a relaxed fit shirt from Blue de Gênes, featuring a red and white shield logo label sewn inside the neckline and buttoned at the top.The Blue de Gênes BGpontus Teo Overshirt in Shadow Green is a relaxed-fit overshirt, featuring long sleeves, a collar, and two chest pockets with flaps and buttons. It is displayed laid flat on a white background.

BGpontus Teo Overshirt Shadow Green

€199
A man stands on a patterned rug by dark green curtains, wearing the Blue de Gênes BGcricket Lin Blazer in Grey Mel with a relaxed fit, paired with a white shirt and brown loafers. A navy flag with white text is displayed to his left.A man wears the Blue de Gênes BGcricket Lin Blazer in Grey Mel over a white shirt, standing with one hand behind his head and looking down, in front of dark pleated curtains.

BGcricket Lin Blazer Grey Mel

€349
Close-up of the collar of the Blue de Gênes BGpontus Denim Overshirt - Used, showing a tag featuring the brand name and a red and white shield logo. A size L label is also visible beneath the main tag.The BGpontus Denim Overshirt - Used by Blue de Gênes is crafted from a cotton blend denim in blue. This piece features long sleeves, a front button closure, two chest pockets with buttoned flaps, and a classic collar. It is displayed laid flat on a white background and designed in a relaxed fit for effortless layering as an overshirt.

BGpontus Denim Overshirt Used

€199
A close-up of the BGpontus Teo Overshirt in Copper Brown by Blue de Gênes showcases its rust-hued, textured cotton design with a collared neckline and black button. The overshirt features a small red and white shield logo above the brand name tag, emphasizing its relaxed fit and refined detailing.The BGpontus Teo Overshirt by Blue de Gênes, shown in copper brown, features a relaxed fit with long sleeves, two chest pockets, and black buttons. Crafted from honeycomb cotton fabric, the shirt is displayed laid flat on a white background.

BGpontus Teo Overshirt Copper Brown

€199
Close-up of the Blue de Gênes BGclubhouse Rugby Sweatshirt in navy, featuring a prominent white collar, soft cotton jersey fabric, white buttons, and a signature label—evoking timeless style rooted in athletic heritage.The BGclubhouse Rugby Sweatshirt - Navy by Blue de Gênes is a long-sleeve rugby sweatshirt made from soft cotton jersey, featuring a classic white collar and a small embroidered crest in green, white, and red on the left chest—a nod to athletic heritage.

BGclubhouse Rugby Sweatshirt Navy

€169
A man stands against a light background, looking down with his hands in the pockets of his Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki, paired with a white T-shirt, black shoes, and a watch.A man with short hair stands against a plain light background wearing the Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, a white t-shirt, black shoes, watch on his left wrist, hands in pockets, and looking slightly to the side.

BGmenzo Vecchio Chino Pale Khaki

€149,99
The BGmenzo Vecchio Chino in Shadow Green by Blue de Gênes is laid flat on a white background, showcasing straight-leg comfort stretch fabric, front pockets, and a button waist closure.The Blue de Gênes BGmenzo Vecchio Chino in Shadow Green features comfort stretch, a button and zip closure, front pockets, and straight legs, shown laid flat on a white background.

BGmenzo Vecchio Chino Shadow Green

€149,99
Close-up of BGpaulo Pavia Pant - Sunflower by Blue de Gênes, featuring cotton stretch fabric, metal buttons, and a white label with the brand name plus red and white shield logo.The Blue de Gênes BGpaulo Pavia Pant in Sunflower, made from stretch cotton with a slim fit, button and zip closure, side pockets, and cuffed hems, is shown laid flat on a white background.

BGpaulo Pavia Pant Sunflower

€169
Close-up of BGpaulo Pavia Pant in Shadow Green by Blue de Gênes, with metallic shield-logo buttons, branded label, and red and white emblem.The BGpaulo Pavia Pant in Shadow Green by Blue de Gênes features cotton stretch fabric, front button and zipper closure, two front pockets, and subtle red accents on the hem and waistband.

BGpaulo Pavia Pant Shadow Green

€169
BGpaulo Pavia 1 V2 Chino - FudgeA man stands sideways with arms folded, wearing a white t-shirt and Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with brown shoes, against a plain light gray background.

BGpaulo Pavia 1 V2 Chino Fudge

€169,99
A man stands indoors in Blue de Gênes BGpalco Lin Pants in Grey Mel, paired with an embroidered white shirt and a jacket over his shoulders. Dark curtains and part of a trunk appear in the background.A man wears Blue de Gênes BGpalco Lin Pants in Grey Mel, paired with a white shirt, standing on a patterned rug before dark green curtains—a timeless summer look.

BGpalco Lin Pants Grey Mel

€249
Close-up of the waistband, belt loop, and side pocket of the BGpalco Rodas Pants in Pale Khaki by Blue de Gênes, displayed against a white background.BGpalco Rodas Pants in Pale Khaki by Blue de Gênes laid flat on a white background, showcasing a relaxed fit with a front button and zipper closure, two side pockets, and two back pockets.

BGpalco Rodas Pants Pale Khaki

€189
A man smiles while adjusting a navy cap with a white B. He wears a yellow and white striped short-sleeve shirt and Blue de Gênes BGpalco Twill Pants in Chalk, standing before dark green curtains.A man in a striped yellow polo, Blue de Gênes BGpalco Twill Pants in Chalk, brown shoes, and a navy cap stands on a patterned rug near dark green curtains, beside a flag and trunk.

BGpalco Twill Pants Chalk

€179
The BGenrico Mida Shirt - Blue Stripe by Blue de Gênes, featuring light blue and green stripes and a cut away collar, is neatly folded on a beige background with overlapping blue and green oval accents.A man in the Blue de Gênes BGenrico Mida Shirt - Blue Stripe and light jeans stands thoughtfully with one arm crossed, hand to forehead. Beside him is a wooden chair holding a glass vase of colorful flowers against a plain backdrop.

BGenrico Mida Shirt Blue Stripe

€179
Close-up of the BGenric Hope L/S Shirt in Chalk by Blue de Gênes, a cream-colored, breathable summer shirt with a light fabric, vertical button row, visible placket stitching, and a smart cut away collar.Five Blue de Gênes BGenric Hope L/S shirts in chalk, red, blue, gray, and dark green hang on wooden hangers against a sunlit white wall—striped shadows highlight their breathable linen for the perfect summer shirt display.

BGenric Hope L/S Shirt Chalk

€169
A close-up of the Blue de Gênes BGbob Knit Polo - Sunflower, a short-sleeved cotton knit polo with textured horizontal yellow and white stripes, shown on a white background.BGbob Knit Polo - Sunflower by Blue de Gênes, featuring yellow and white horizontal stripes, a white collar, and white sleeve cuffs, displayed flat on a white background.

BGbob Knit Polo Sunflower

€119
A close-up of the Blue de Gênes BGbob Knit Polo - Navy, a 100% cotton nautical shirt with navy and white stripes, cream buttons, and a cream collar against a white background.The Blue de Gênes BGbob Knit Polo - Navy is a short-sleeved cotton polo with cream collar, cuffs, and hem, featuring thin navy and cream stripes for a classic look.

BGbob Knit Polo Navy

€119
Close-up of the Blue de Gênes BGwally Diamond Polo in coral, crafted from a cotton-linen blend with a diamond-knit pattern, button front, and the Blue de Gênes label visible inside the collar.The BGwally Diamond Polo - Coral by Blue de Gênes is a short-sleeve knit polo shirt in light red, featuring a subtle diamond-knit pattern. Crafted from a soft cotton-linen blend, it has a classic collar and a three-button placket, and is shown laid flat on a white background.

BGwally Diamond Polo Coral

€119
Close-up of the BGwally Diamond Polo in Dark Navy, a lightweight knit polo with a collar and buttons. Inside the collar, the label reads Blue de Gênes beneath a small shield logo. Crafted from a cotton-linen blend, this polo features a subtle diamond-knit pattern.The BGwally Diamond Polo - Dark Navy by Blue de Gênes is a dark navy short-sleeve polo shirt with a collar and three buttons, crafted from a lightweight knit fabric in a cotton-linen blend, displayed flat on a white background.

BGwally Diamond Polo Dark Navy

€119
Close-up of the BGwally Diamond Polo in Shadow Green by Blue de Gênes, featuring diamond-patterned stitching on a light green cotton-linen blend, three buttons, and a Blue de Gênes tag inside the collar.BGwally Diamond Polo - Shadow Green by Blue de Gênes: A short-sleeve polo shirt in shadow green, featuring a subtle diamond-knit pattern, classic collar, and buttoned placket. Crafted from a lightweight cotton-linen blend knit for optimal comfort, the shirt is shown laid flat on a white background.

BGwally Diamond Polo Shadow Green

€119
Close-up of the Blue de Gênes BGwally Stripe Polo - Dark Navy, featuring wide navy and light blue stripes, a navy collar, and a tag with the brand name and shield emblem.The BGwally Stripe Polo - Dark Navy by Blue de Gênes is a cotton-linen knit polo with horizontal black and light blue stripes, a black collar, and a three-button placket, combining comfort and classic style.

BGwally Stripe Polo Dark Navy

€109
A man stands before dark green curtains, wearing a white blazer over the Blue de Gênes BGwally Stripe Polo in Shadow Green, blue jeans, and black shoes. He looks to the side with his hands in his pockets; a vase of dried flowers sits nearby.A close-up shows a man in a light blazer over the BGwally Stripe Polo - Shadow Green by Blue de Gênes; only his lower face and torso are visible, with a crested patch on the blazer pocket.

BGwally Stripe Polo Shadow Green

€109

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