SS26 - Clubhouse Champs

With our SS26 collection we introduce a preppy campus theme merged with exotic cultural references. Nostalgia and the lure of familiar continue to influence, while generous proportions and vibrant retro-but-new colours reflect an optimistic and playfull feel.
 
Functional details, tonal dressing and sets are key this season, mixing and matching complementary palettes and textures, with bolts of colour. Midtones such as Blue Fog and Shadow Green are perfectly balanced by Sunflower and Coral, while the pairing of Pale Khaki and Navy Peony add retro charm to the preppy Clubhouse mood.
 
From a wide range of jeans to relaxed sets and updated workwear classics to a sensorial range of knitwear, simple silhouettes and versatile pieces will support you to discover everything you need to refresh your wardrobe and effortlessly transition through the season.
 
This collection is designed to smarten up urban city dressing and
cater a variety of occasions.

A man wears a yellow and cream BGbob Knit Polo - Sunflower paired with cream-colored trousers, a baseball cap, and brown loafers.A man wearing a dark blue baseball cap and a Blue de Gênes BGbob Knit Polo - Sunflower featuring a cream and tan horizontal-striped cotton knit design.

BGbob Knit Polo Sunflower

1.399 kr
BGponsy Tie - Pale Khaki with repeating navy blue and white diagonal stripes.A Blue de Gênes BGponsy Tie - Pale Khaki with navy and white diagonal patterns worn with a white shirt and denim jacket.

BGponsy Tie Pale Khaki

799 kr
A close-up of the Blue de Gênes BGbob Knit Polo - Navy, a 100% cotton nautical shirt with navy and white stripes, cream buttons, and a cream collar against a white background.The Blue de Gênes BGbob Knit Polo - Navy is a short-sleeved cotton polo with cream collar, cuffs, and hem, featuring thin navy and cream stripes for a classic look.

BGbob Knit Polo Navy

1.399 kr
Blue de Gênes BGclubhouse Rugby Sweatshirt in navy cotton jersey, featuring a white collar and a shield-shaped chest crest.Blue de Gênes BGclubhouse Rugby Sweatshirt in navy cotton jersey, featuring a white collar and a shield-shaped embroidered patch with Italian flag colors and Roman numerals MMXXVI.

BGclubhouse Rugby Sweatshirt Navy

1.999 kr
Man sitting wearing a white shirt, a dark green striped Blue de Gênes BGponsy Tie - Green, a denim jacket, and beige trousers.BGponsy Tie - Green in silk with diagonal white and yellow stripes.

BGponsy Tie Green

799 kr
BGponsy Tie - Dark Navy in dark navy silk with diagonal yellow and white stripes.A person wears a Blue de Gênes BGponsy Tie - Dark Navy with a blue and white striped shirt and a tan trench coat.

BGponsy Tie Dark Navy

799 kr
Close-up of the BGyale Slubby Crewneck Knit in Pale Khaki by Blue de Gênes, featuring a ribbed neckline, inner label with shield emblem, and a black and white string loop.The BGyale Slubby Crewneck Knit in Pale Khaki by Blue de Gênes is a cotton sweater with a textured knit, crew neckline, and ribbed cuffs and hem for a classic fit, shown laid flat on a white background.

BGyale Slubby Crewneck Knit Pale Khaki

1.599 kr
Close-up of a dark navy BGjohn Slubby Polo - Dark Navy collar, featuring a slubby cotton knit texture and a branded fabric label at the neckline.BGjohn Slubby Polo - Dark Navy short-sleeved shirt in a slubby cotton knit with a textured collared V-neck placket.

BGjohn Slubby Polo Dark Navy

1.399 kr
Sunflower BGpaulo Pavia Pant in yellow enzyme-washed fabric, featuring a branded label and two metal buttons embossed with a shield emblem.Blue de Gênes BGpaulo Pavia Pant in Sunflower: mustard-colored slim-fit trousers in enzyme-washed stretch cotton with a button fly and rolled cuffs.

BGpaulo Pavia Pant Sunflower

1.999 kr
Light blue slubby cotton knit BGjohn Slubby Polo - Blue Fog with a triangular Blue de Gênes brand label attached to the inside collar.Blue de Gênes BGjohn Slubby Polo in Blue Fog, a light blue short-sleeved John collar shirt in a slubby cotton knit with an open v-neck.

BGjohn Slubby Polo Blue Fog

1.399 kr
A close-up of the BGpontus Teo Overshirt in Copper Brown by Blue de Gênes showcases its rust-hued, textured cotton design with a collared neckline and black button. The overshirt features a small red and white shield logo above the brand name tag, emphasizing its relaxed fit and refined detailing.The BGpontus Teo Overshirt by Blue de Gênes, shown in copper brown, features a relaxed fit with long sleeves, two chest pockets, and black buttons. Crafted from honeycomb cotton fabric, the shirt is displayed laid flat on a white background.

BGpontus Teo Overshirt Copper Brown

2.399 kr
Pale khaki BGjohn Slubby Polo in a slubby cotton knit, featuring a textured design and an open V-neck John collar.A man wearing a Blue de Gênes BGjohn Slubby Polo - Pale Khaki and white trousers sits on a wooden chair, leaning his head on one hand.

BGjohn Slubby Polo Pale Khaki

1.399 kr
BGcopple Rodas Shorts in pale khaki, featuring a button fly closure and a casual-fit hemp blend with a pleat-front design.A man wearing a navy blue short-sleeved knit button-down shirt and pale khaki Blue de Gênes BGcopple Rodas Shorts.

BGcopple Rodas Shorts Pale Khaki

1.799 kr
Close-up of the BGpontus Teo Overshirt in Dark Navy by Blue de Gênes, featuring a visible inside collar label with the brand name and a small red and white crest.The BGpontus Teo Overshirt by Blue de Gênes is a dark navy button-up style featuring long sleeves, a collar, and two front chest pockets with flaps and buttons. Crafted from honeycomb cotton for added texture and comfort, its relaxed fit makes it an effortless layering piece. Photographed laid flat on a white background.

BGpontus Teo Overshirt Dark Navy

2.399 kr
Close-up of the BGpontus Teo Overshirt in Shadow Green, a relaxed fit shirt from Blue de Gênes, featuring a red and white shield logo label sewn inside the neckline and buttoned at the top.The Blue de Gênes BGpontus Teo Overshirt in Shadow Green is a relaxed-fit overshirt, featuring long sleeves, a collar, and two chest pockets with flaps and buttons. It is displayed laid flat on a white background.

BGpontus Teo Overshirt Shadow Green

2.399 kr
A man in a relaxed-fit BGpontus Denim Overshirt - Used, striped tie, and beige trousers stands next to a golf bag while holding a golf club.Relaxed-fit, medium-wash blue BGpontus Denim Overshirt - Used with two chest pockets.

BGpontus Denim Overshirt Used

2.399 kr
Blue de Gênes BGoscar T-Shirt in coral slub cotton, featuring a regular fit, crewneck, short sleeves, and a single chest pocket.A stack of regular fit BGoscar T-Shirt - Coral and other colors including white, light blue, navy, olive green, and black, resting on a wooden chair.

BGoscar T-Shirt Coral

799,99 kr
Close-up of green cotton BGfloyd Cord Shorts - Green Harvest featuring a branded metal button and a label at the waist with a red and white crest.Dark green Blue de Gênes BGfloyd Cord Shorts - Green Harvest in a loose fit with a front button closure and a small emblem on the right pocket.

BGfloyd Cord Shorts Green Harvest

1.599 kr
Close-up of royal blue BGfloyd Cord Shorts - Navy Peony in a loose fit with a small shield-shaped logo emblem near the pocket.Navy blue loose fit BGfloyd Cord Shorts - Navy Peony corduroy shorts featuring a button fly and side pockets.

BGfloyd Cord Shorts Navy Peony

1.599 kr
Close-up of pale khaki BGfloyd Cord Shorts, featuring a branded metal button and an interior label with a shield logo.BGfloyd Cord Shorts - Pale Khaki: off-white corduroy shorts in a loose fit with a button fly and a small emblem on the right pocket.

BGfloyd Cord Shorts Pale Khaki

1.599 kr
Back view of Blue de Gênes BGfloyd Cord Shorts in dark navy, featuring a loose-fit cut and a single button-closure pocket with a small white tag.Blue de Gênes BGfloyd Cord Shorts in dark navy featuring a loose fit, single button closure, and a small shield logo on the front pocket.

BGfloyd Cord Shorts Dark Navy

1.599 kr
A man wearing a tan vertically-striped short-sleeve button-down shirt and coral BGfloyd Cord Shorts, with a denim jacket draped over his shoulder.Close-up of coral BGfloyd Cord Shorts featuring a small metal shield-shaped emblem on the front pocket.

BGfloyd Cord Shorts Coral

1.599 kr
Off-white Blue de Gênes BGfloyd Cord Shorts in Chalk, featuring a branded metal button and interior waistband label with a crest logo.Off-white cotton corduroy BGfloyd Cord Shorts - Chalk featuring a button fly and a small logo emblem on the right pocket.

BGfloyd Cord Shorts Chalk

1.599 kr
Close-up of a BGoscar T-Shirt - Jet Black by Blue de Gênes, featuring a white clothing tag with a small shield logo and text. The soft slub cotton fabric appears smooth and is neatly stitched around the crew neckline.The BGoscar T-Shirt - Jet Black by Blue de Gênes is a classic crewneck tee crafted from 100% cotton, featuring short sleeves and a small left chest pocket, shown against a white background.

BGoscar T-Shirt Jet Black

799,99 kr
Close-up of a regular fit, shadow green BGoscar T-Shirt featuring an interior Blue de Gênes brand label at the neckline.Shadow green Blue de Gênes BGoscar T-Shirt with a crewneck, short sleeves, and a single chest pocket.

BGoscar T-Shirt Shadow Green

799,99 kr
Two neatly folded dark navy BGoscar T-Shirts by Blue de Gênes are shown, with one highlighting a visible crewneck collar and label. Made from 100% cotton for exceptional softness and comfort.The BGoscar T-Shirt - Dark Navy by Blue de Gênes is a plain, short-sleeve 100% cotton crewneck with a small left chest pocket, shown on a white background.

BGoscar T-Shirt Dark Navy

799,99 kr
Off-white Blue de Gênes BGoscar T-Shirt - Snow Fall with a regular fit, short-sleeved crewneck, and chest pocket, hanging on a wooden hanger above two spools of thread.A man in a Blue de Gênes BGoscar T-Shirt - Snow Fall and tan pants reclines in a leather armchair.

BGoscar T-Shirt Snow Fall

799,99 kr
A man wears a green and grey striped BGwally Stripe Polo - Shadow Green under a beige blazer and blue jeans.A green and grey striped BGwally Stripe Polo - Shadow Green layered under a cream-colored blazer.

BGwally Stripe Polo Shadow Green

1.299 kr
Close-up of a Blue de Gênes BGwally Stripe Polo - Dark Navy featuring a dark navy and light blue striped knit pattern with a dark navy collar.BGwally Stripe Polo - Dark Navy short-sleeve shirt featuring horizontal navy blue and light blue stripes, a navy collar, and a three-button placket.

BGwally Stripe Polo Dark Navy

1.299 kr
Blue de Gênes BGwally Diamond Polo - Shadow Green short-sleeved sage green polo shirt with a diamond-knit pattern, featuring a three-button placket and a lightweight knit construction.Blue de Gênes BGwally Diamond Polo - Shadow Green sage green short-sleeved polo shirt with a subtle diamond-knit pattern, hanging from a golf club.

BGwally Diamond Polo Shadow Green

1.399 kr
Close-up of the BGwally Diamond Polo in Dark Navy, a lightweight knit polo with a collar and buttons. Inside the collar, the label reads Blue de Gênes beneath a small shield logo. Crafted from a cotton-linen blend, this polo features a subtle diamond-knit pattern.The BGwally Diamond Polo - Dark Navy by Blue de Gênes is a dark navy short-sleeve polo shirt with a collar and three buttons, crafted from a lightweight knit fabric in a cotton-linen blend, displayed flat on a white background.

BGwally Diamond Polo Dark Navy

1.399 kr
A man with wavy hair wearing the Blue de Gênes BGwally Diamond Polo in Coral sits outdoors on grass in warm, low sunlight, looking down with a thoughtful expression.The BGwally Diamond Polo - Coral by Blue de Gênes is a short-sleeve polo shirt in light red, crafted from a cotton-linen blend with a diamond-knit pattern on the front, featuring three buttons at the collar and a straight hem.

BGwally Diamond Polo Coral

1.399 kr
A close-up of a person wearing the BGbilly S/S Cardigan in Dark Navy by Blue de Gênes—a short-sleeve, textured knit button-up shirt with a collar. Crafted from 100% cotton and featuring vintage-inspired detailing, only part of the chest, arm, and neck are visible.Introducing the BGbilly S/S Cardigan in Dark Navy by Blue de Gênes: this vintage-inspired, short-sleeve button-up knit shirt features a textured pattern, classic collar, and seven front buttons. Crafted from 100% cotton, it offers ultimate comfort and timeless style.

BGbilly S/S Cardigan Dark Navy

1.899 kr
Introducing the BGbilly S/S Cardigan - Chalk by Blue de Gênes, a vintage-inspired short-sleeve knit cardigan featuring a classic collar, front button closure, and a subtle textured pattern throughout the 100% cotton fabric for exceptional comfort and timeless style.The BGbilly S/S Cardigan - Chalk from Blue de Gênes, a cream-hued short sleeve knitwear shirt with a vintage cardigan-inspired design, hangs from a wooden hanger on a tripod, its texture highlighted by soft light and shadows against a plain backdrop.

BGbilly S/S Cardigan Chalk

1.899 kr
A close-up of the BGmonty Knit in shadow green, focusing on the crewneck collar and a beige label featuring the Blue de Gênes shield logo and branding. The fabric texture and stitching of this regular fit piece are clearly visible, highlighting its quality cotton linen blend.The BGmonty Knit - Shadow Green by Blue de Gênes is showcased against a plain white background. This regular fit, long-sleeve crewneck jumper is crafted from a comfortable cotton linen blend, featuring minimal detailing with no visible graphics or patterns.

BGmonty Knit Shadow Green

From 1.300 kr
Blue de Gênes BGmonty Knit - Navy Peony long-sleeve crewneck jumper in a cotton linen blend, featuring a visible seam along the shoulder.A man wearing a Blue de Gênes BGmonty Knit - Navy Peony crewneck sweater and white trousers sits on a wooden chair.

BGmonty Knit Navy Peony

From 1.300 kr
A man in a Blue de Gênes BGmonty Knit - Dark Navy crewneck jumper and light blue jeans sits on a wooden chair with his foot resting on a metal case.BGmonty Knit in dark navy, a long-sleeved crewneck jumper made from a cotton linen blend.

BGmonty Knit Dark Navy

1.399,99 kr
A close-up of the neckline of the BGmonty Knit - Coral by Blue de Gênes highlights the finely finished roll-rib hem and features the brand's label with a small shield logo inside the collar.The BGmonty Knit - Coral by Blue de Gênes, a long-sleeve crewneck jumper in light pink crafted from a soft cotton-linen blend, is laid flat on a white background.

BGmonty Knit Coral

1.399,99 kr
A close-up of the neckline of the BGmonty Knit - Chalk by Blue de Gênes, highlighting the collar stitching and a tag displaying the brand name with a small shield logo above it.The Blue de Gênes BGmonty Knit in Chalk is a regular fit crewneck jumper with long sleeves, made from a soft cotton-linen blend and shown laid flat on a white background.

BGmonty Knit Chalk

From 1.300 kr
BGmenzino Vecchio Shorts - Shadow Green in olive green stretch cotton, featuring a branded metal button and a woven interior waistband label with a shield logo.BGmenzino Vecchio Shorts in Shadow Green: lightweight cotton chino shorts with a button fly and side pockets.

BGmenzino Vecchio Shorts Shadow Green

1.399 kr

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