AW26 / HIGHLAND

New Arrivals

MARCO

Our Regular Relaxed Fit With Straight Legs

Explore Marco

MARCO

Our Regular Relaxed Fit With Straight Legs

Explore Marco

BUILT FOR EVERYDAY LIFE

The Paulo Pavia Chino

Explore paulo

BUILT FOR EVERYDAY LIFE

Our Regular Relaxed Fit With Straight Legs

Explore paulo

Founded on the values of craftsmanship, quality materials and attention to detail, we go to work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear.

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes. We do so to honor the story behind blue jeans – a story that has been our beacon since our foundation.

Founded on the values of craftsmanship, quality materials and attention to detail, we go to work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear.

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes. We do so to honor the story behind blue jeans – a story that has been our beacon since our foundation.

Our Most Loved Pieces

ABOUT US

Behind the brand

ABOUT US

Behind the brand

"He who works with his hands is a laborer.

He who works with his hands and his head is a craftsman.

He who works with his hands, his head and his heart is an artist."

- Saint Francis of Assisi

"He who works with his hands is a laborer.

He who works with his hands and his head is a craftsman.

He who works with his hands, his head and his heart is an artist."

- Saint Francis of Assisi

Knitted in Denmark

Free shipping across the EU and Norway on orders over €100

Free shipping across the EU and Norway on orders over €100

The Classics

A curated selection of our most trusted pieces, designed to stand the test of time. From perfectly fitted shirts and essential t-shirts to tailored chinos and durable denim. These are the pieces you return to, season after season — reliable, refined, and always relevant.

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Fudge Blue de Gênes BGpaulo Pavia 1 V2 Chino pants with a button fly and slightly rolled cuffs. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a small shield-shaped emblem on the front pocket and a Made in Italy label at the waistband. Brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with a button fly, cotton stretch fabric, and a branded waistband label. Close-up of the brown waistband of vintage-style BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a tag that reads Made in Italy with a small Italian flag icon. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge cotton fabric with a subtle diagonal twill weave. Close-up of a Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge hem in cotton stretch fabric, featuring red stitched detailing at the seam. The back of brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge trousers showing a pocket and a leather brand patch on the waistband. Close-up of the back waist and pocket of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, featuring a leather-look brand patch with a red and white crest.

10 color options

Paulo Pavia Chino Fudge

€169,99

A man in a Blue de Gênes BGoscar T-Shirt - Snow Fall and tan pants reclines in a leather armchair. Off-white Blue de Gênes BGoscar T-Shirt - Snow Fall with a regular fit, short-sleeved crewneck, and chest pocket, hanging on a wooden hanger above two spools of thread. Hands holding up the branded fabric neck label of a white Blue de Gênes BGoscar T-Shirt - Snow Fall hanging on a wooden hanger. Off-white regular fit BGoscar T-Shirt - Snow Fall in 100% cotton with a short-sleeved crew neck and a single chest pocket. White Blue de Gênes BGoscar T-Shirt - Snow Fall crew-neck t-shirt with a regular fit and a brand label inside the neckline. Close-up of the chest pocket on a white BGoscar T-Shirt - Snow Fall, featuring a small rectangular tag with a red cross emblem. Close-up of the 100% cotton sleeve of a Blue de Gênes BGoscar T-Shirt in Snow Fall. Close-up of the white, 100% cotton BGoscar T-Shirt - Snow Fall with soft folds. Back view of a regular fit Blue de Gênes BGoscar T-Shirt - Snow Fall in plain white with short sleeves.
Oscar T-Shirt

€69,99

A man wears a dark denim jacket over a white shirt and Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki pants with brown boots. Pale khaki BGmenzo Vecchio Chino pants with a button fly, a small logo detail near the front right pocket, and a vintage look. Close-up of the BGmenzo Vecchio Chino - Pale Khaki in pale khaki twill fabric with a diagonal texture and vintage look. Close-up of the waistband, button closure, and fly of BGmenzo Vecchio Chino - Pale Khaki pants in pale khaki. Close-up of pale khaki BGmenzo Vecchio Chino pants with a vintage look and a small shield-shaped logo near the side pocket. Close-up of the waistband and back pocket of pale khaki Blue de Gênes BGmenzo Vecchio Chino pants, featuring a small stitched shield logo above the pocket. Close-up of the interior waistband of BGmenzo Vecchio Chino - Pale Khaki khakis, featuring a woven Blue de Gênes brand label with a shield logo. Close-up of a pale khaki Blue de Gênes BGmenzo Vecchio Chino pant leg hem with red decorative stitching.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

Side view of a person wearing BGvinci Pala Dark V3 Jeans and a matching denim jacket over a white shirt, with a hand in the pocket of the regular fit jeans. Dark blue BGvinci Pala Dark V3 Jeans with copper-colored stitching and cuffed hems. A man wearing a dark denim jacket and BGvinci Pala Dark V3 Jeans - Dark Blue Denim standing against a gray backdrop. Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, featuring a regular fit, button fly, copper-colored stitching, and comfort stretch fabric. Dark blue BGvinci Pala Dark V3 Jeans in a regular fit with a coin pocket featuring copper-toned rivets and a small flag tab. Dark blue BGvinci Pala Dark V3 Jeans in comfort stretch denim with a visible twill weave. Interior of dark blue Blue de Gênes BGvinci Pala Dark V3 Jeans showing a white pocket lining printed with a biographical text about Leonardo da Vinci and a brand logo. Close-up of a folded hem on BGvinci Pala Dark V3 Jeans, showing a red and white selvedge detail and contrast stitching. Close-up of Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, showing the back pocket, stitching, and a tan leather patch on the waistband.

The classic blue

Vinci Pala Dark Jeans

€199,99

Side view of BGpaulo Pavia V3 Chino - Khaki in enzyme-washed cotton stretch fabric, featuring a woven belt and a small shield-shaped logo emblem on the pocket. A man wearing a navy henley shirt and enzyme-washed BGpaulo Pavia V3 Chino - Khaki pants with his hands in his pockets. A stack of enzyme washed vintage military BGpaulo Pavia V3 Chino - Khaki in khaki, olive, black, and dark gray folded on a wooden stool. Blue de Gênes BGpaulo Pavia V3 Chino - Khaki trousers in an enzyme-washed, vintage military style with a button fly and slightly rolled cuffs. Enzyme washed khaki BGpaulo Pavia V3 Chino - Khaki pants showing the side pocket, belt loops, and a small red and white emblem on the pocket edge. Blue de Gênes BGpaulo Pavia V3 Chino in khaki: vintage military-style trousers in enzyme-washed cotton stretch with a button-fly closure and a branded label at the inner waistband. Close-up of BGpaulo Pavia V3 Chino - Khaki fabric, featuring an enzyme-washed khaki woven texture with visible diagonal folds and a vintage military style. Close-up of the waistband and belt loop of Blue de Gênes BGpaulo Pavia V3 Chino - Khaki enzyme-washed pants, featuring double-stitched seams in cotton stretch fabric. Close-up of a Blue de Gênes BGpaulo Pavia V3 Chino - Khaki pant cuff featuring orange stitching and red decorative reinforcement at the seam. Khaki Blue de Gênes BGpaulo Pavia V3 Chino, featuring a back pocket and a brown leather logo patch on the waistband.

The Rugged Chino

Paulo Pavia Chino

€169,99

BGmonty Knit in dark navy, a long-sleeved crewneck jumper made from a cotton linen blend. A man in a Blue de Gênes BGmonty Knit - Dark Navy crewneck jumper and light blue jeans sits on a wooden chair with his foot resting on a metal case. BGmonty Knit - Dark Navy regular fit crewneck sweater in a cotton linen blend with a collar tag featuring a Blue de Gênes shield emblem and brand name. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen crewneck jumper with a small embroidered logo near the ribbed cuff. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen blend sweater, focusing on the ribbed cuff of the long-sleeved crewneck jumper. Close-up of a dark navy cotton linen blend BGmonty Knit crewneck jumper, showing the detail of the shoulder seam.

Cotton/linen blend

Monty Knit

€119,99

Close-up of rigid dark denim Blue de Gênes BGgiacomo Selvedge V3 Jeans in a relaxed loose fit, featuring a brown leather back patch and contrast stitching. Folded dark raw denim BGgiacomo Selvedge V3 Jeans - Raw Denim with a relaxed loose fit and a printed fabric label on the inside pocket. A man wearing a white pocket t-shirt and cuffed, relaxed loose fit BGgiacomo Selvedge V3 Jeans - Raw Denim. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo rigid denim with copper-colored stitching, a small pocket on the right hip, and a relaxed loose fit. Close-up of rigid dark indigo Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim featuring a button fly and a branded waistband label. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo with a relaxed loose fit, featuring a coin pocket with selvedge trim and a small metal shield-shaped logo emblem. Close-up of BGgiacomo Selvedge V3 Jeans - Raw Denim, featuring rigid, dark indigo fabric with a visible diagonal twill weave.

Selvedge Denim

Giacomo Selvedge

€259,99

Fudge Blue de Gênes BGpaulo Pavia 1 V2 Chino pants with a button fly and slightly rolled cuffs. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a small shield-shaped emblem on the front pocket and a Made in Italy label at the waistband. Brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with a button fly, cotton stretch fabric, and a branded waistband label. Close-up of the brown waistband of vintage-style BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a tag that reads Made in Italy with a small Italian flag icon. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge cotton fabric with a subtle diagonal twill weave. Close-up of a Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge hem in cotton stretch fabric, featuring red stitched detailing at the seam. The back of brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge trousers showing a pocket and a leather brand patch on the waistband. Close-up of the back waist and pocket of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, featuring a leather-look brand patch with a red and white crest.

10 color options

Paulo Pavia Chino Fudge

€169,99

A man in a Blue de Gênes BGoscar T-Shirt - Snow Fall and tan pants reclines in a leather armchair. Off-white Blue de Gênes BGoscar T-Shirt - Snow Fall with a regular fit, short-sleeved crewneck, and chest pocket, hanging on a wooden hanger above two spools of thread. Hands holding up the branded fabric neck label of a white Blue de Gênes BGoscar T-Shirt - Snow Fall hanging on a wooden hanger. Off-white regular fit BGoscar T-Shirt - Snow Fall in 100% cotton with a short-sleeved crew neck and a single chest pocket. White Blue de Gênes BGoscar T-Shirt - Snow Fall crew-neck t-shirt with a regular fit and a brand label inside the neckline. Close-up of the chest pocket on a white BGoscar T-Shirt - Snow Fall, featuring a small rectangular tag with a red cross emblem. Close-up of the 100% cotton sleeve of a Blue de Gênes BGoscar T-Shirt in Snow Fall. Close-up of the white, 100% cotton BGoscar T-Shirt - Snow Fall with soft folds. Back view of a regular fit Blue de Gênes BGoscar T-Shirt - Snow Fall in plain white with short sleeves.
Oscar T-Shirt

€69,99

A man wears a dark denim jacket over a white shirt and Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki pants with brown boots. Pale khaki BGmenzo Vecchio Chino pants with a button fly, a small logo detail near the front right pocket, and a vintage look. Close-up of the BGmenzo Vecchio Chino - Pale Khaki in pale khaki twill fabric with a diagonal texture and vintage look. Close-up of the waistband, button closure, and fly of BGmenzo Vecchio Chino - Pale Khaki pants in pale khaki. Close-up of pale khaki BGmenzo Vecchio Chino pants with a vintage look and a small shield-shaped logo near the side pocket. Close-up of the waistband and back pocket of pale khaki Blue de Gênes BGmenzo Vecchio Chino pants, featuring a small stitched shield logo above the pocket. Close-up of the interior waistband of BGmenzo Vecchio Chino - Pale Khaki khakis, featuring a woven Blue de Gênes brand label with a shield logo. Close-up of a pale khaki Blue de Gênes BGmenzo Vecchio Chino pant leg hem with red decorative stitching.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

Side view of a person wearing BGvinci Pala Dark V3 Jeans and a matching denim jacket over a white shirt, with a hand in the pocket of the regular fit jeans. Dark blue BGvinci Pala Dark V3 Jeans with copper-colored stitching and cuffed hems. A man wearing a dark denim jacket and BGvinci Pala Dark V3 Jeans - Dark Blue Denim standing against a gray backdrop. Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, featuring a regular fit, button fly, copper-colored stitching, and comfort stretch fabric. Dark blue BGvinci Pala Dark V3 Jeans in a regular fit with a coin pocket featuring copper-toned rivets and a small flag tab. Dark blue BGvinci Pala Dark V3 Jeans in comfort stretch denim with a visible twill weave. Interior of dark blue Blue de Gênes BGvinci Pala Dark V3 Jeans showing a white pocket lining printed with a biographical text about Leonardo da Vinci and a brand logo. Close-up of a folded hem on BGvinci Pala Dark V3 Jeans, showing a red and white selvedge detail and contrast stitching. Close-up of Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, showing the back pocket, stitching, and a tan leather patch on the waistband.

The classic blue

Vinci Pala Dark Jeans

€199,99

Side view of BGpaulo Pavia V3 Chino - Khaki in enzyme-washed cotton stretch fabric, featuring a woven belt and a small shield-shaped logo emblem on the pocket. A man wearing a navy henley shirt and enzyme-washed BGpaulo Pavia V3 Chino - Khaki pants with his hands in his pockets. A stack of enzyme washed vintage military BGpaulo Pavia V3 Chino - Khaki in khaki, olive, black, and dark gray folded on a wooden stool. Blue de Gênes BGpaulo Pavia V3 Chino - Khaki trousers in an enzyme-washed, vintage military style with a button fly and slightly rolled cuffs. Enzyme washed khaki BGpaulo Pavia V3 Chino - Khaki pants showing the side pocket, belt loops, and a small red and white emblem on the pocket edge. Blue de Gênes BGpaulo Pavia V3 Chino in khaki: vintage military-style trousers in enzyme-washed cotton stretch with a button-fly closure and a branded label at the inner waistband. Close-up of BGpaulo Pavia V3 Chino - Khaki fabric, featuring an enzyme-washed khaki woven texture with visible diagonal folds and a vintage military style. Close-up of the waistband and belt loop of Blue de Gênes BGpaulo Pavia V3 Chino - Khaki enzyme-washed pants, featuring double-stitched seams in cotton stretch fabric. Close-up of a Blue de Gênes BGpaulo Pavia V3 Chino - Khaki pant cuff featuring orange stitching and red decorative reinforcement at the seam. Khaki Blue de Gênes BGpaulo Pavia V3 Chino, featuring a back pocket and a brown leather logo patch on the waistband.

The Rugged Chino

Paulo Pavia Chino

€169,99

BGmonty Knit in dark navy, a long-sleeved crewneck jumper made from a cotton linen blend. A man in a Blue de Gênes BGmonty Knit - Dark Navy crewneck jumper and light blue jeans sits on a wooden chair with his foot resting on a metal case. BGmonty Knit - Dark Navy regular fit crewneck sweater in a cotton linen blend with a collar tag featuring a Blue de Gênes shield emblem and brand name. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen crewneck jumper with a small embroidered logo near the ribbed cuff. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen blend sweater, focusing on the ribbed cuff of the long-sleeved crewneck jumper. Close-up of a dark navy cotton linen blend BGmonty Knit crewneck jumper, showing the detail of the shoulder seam.

Cotton/linen blend

Monty Knit

€119,99

Close-up of rigid dark denim Blue de Gênes BGgiacomo Selvedge V3 Jeans in a relaxed loose fit, featuring a brown leather back patch and contrast stitching. Folded dark raw denim BGgiacomo Selvedge V3 Jeans - Raw Denim with a relaxed loose fit and a printed fabric label on the inside pocket. A man wearing a white pocket t-shirt and cuffed, relaxed loose fit BGgiacomo Selvedge V3 Jeans - Raw Denim. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo rigid denim with copper-colored stitching, a small pocket on the right hip, and a relaxed loose fit. Close-up of rigid dark indigo Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim featuring a button fly and a branded waistband label. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo with a relaxed loose fit, featuring a coin pocket with selvedge trim and a small metal shield-shaped logo emblem. Close-up of BGgiacomo Selvedge V3 Jeans - Raw Denim, featuring rigid, dark indigo fabric with a visible diagonal twill weave.

Selvedge Denim

Giacomo Selvedge

€259,99

Fudge Blue de Gênes BGpaulo Pavia 1 V2 Chino pants with a button fly and slightly rolled cuffs. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a small shield-shaped emblem on the front pocket and a Made in Italy label at the waistband. Brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with a button fly, cotton stretch fabric, and a branded waistband label. Close-up of the brown waistband of vintage-style BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a tag that reads Made in Italy with a small Italian flag icon. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge cotton fabric with a subtle diagonal twill weave. Close-up of a Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge hem in cotton stretch fabric, featuring red stitched detailing at the seam. The back of brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge trousers showing a pocket and a leather brand patch on the waistband. Close-up of the back waist and pocket of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, featuring a leather-look brand patch with a red and white crest.

10 color options

Paulo Pavia Chino Fudge

€169,99

A man in a Blue de Gênes BGoscar T-Shirt - Snow Fall and tan pants reclines in a leather armchair. Off-white Blue de Gênes BGoscar T-Shirt - Snow Fall with a regular fit, short-sleeved crewneck, and chest pocket, hanging on a wooden hanger above two spools of thread. Hands holding up the branded fabric neck label of a white Blue de Gênes BGoscar T-Shirt - Snow Fall hanging on a wooden hanger. Off-white regular fit BGoscar T-Shirt - Snow Fall in 100% cotton with a short-sleeved crew neck and a single chest pocket. White Blue de Gênes BGoscar T-Shirt - Snow Fall crew-neck t-shirt with a regular fit and a brand label inside the neckline. Close-up of the chest pocket on a white BGoscar T-Shirt - Snow Fall, featuring a small rectangular tag with a red cross emblem. Close-up of the 100% cotton sleeve of a Blue de Gênes BGoscar T-Shirt in Snow Fall. Close-up of the white, 100% cotton BGoscar T-Shirt - Snow Fall with soft folds. Back view of a regular fit Blue de Gênes BGoscar T-Shirt - Snow Fall in plain white with short sleeves.
Oscar T-Shirt

€69,99

A man wears a dark denim jacket over a white shirt and Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki pants with brown boots. Pale khaki BGmenzo Vecchio Chino pants with a button fly, a small logo detail near the front right pocket, and a vintage look. Close-up of the BGmenzo Vecchio Chino - Pale Khaki in pale khaki twill fabric with a diagonal texture and vintage look. Close-up of the waistband, button closure, and fly of BGmenzo Vecchio Chino - Pale Khaki pants in pale khaki. Close-up of pale khaki BGmenzo Vecchio Chino pants with a vintage look and a small shield-shaped logo near the side pocket. Close-up of the waistband and back pocket of pale khaki Blue de Gênes BGmenzo Vecchio Chino pants, featuring a small stitched shield logo above the pocket. Close-up of the interior waistband of BGmenzo Vecchio Chino - Pale Khaki khakis, featuring a woven Blue de Gênes brand label with a shield logo. Close-up of a pale khaki Blue de Gênes BGmenzo Vecchio Chino pant leg hem with red decorative stitching.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

Side view of a person wearing BGvinci Pala Dark V3 Jeans and a matching denim jacket over a white shirt, with a hand in the pocket of the regular fit jeans. Dark blue BGvinci Pala Dark V3 Jeans with copper-colored stitching and cuffed hems. A man wearing a dark denim jacket and BGvinci Pala Dark V3 Jeans - Dark Blue Denim standing against a gray backdrop. Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, featuring a regular fit, button fly, copper-colored stitching, and comfort stretch fabric. Dark blue BGvinci Pala Dark V3 Jeans in a regular fit with a coin pocket featuring copper-toned rivets and a small flag tab. Dark blue BGvinci Pala Dark V3 Jeans in comfort stretch denim with a visible twill weave. Interior of dark blue Blue de Gênes BGvinci Pala Dark V3 Jeans showing a white pocket lining printed with a biographical text about Leonardo da Vinci and a brand logo. Close-up of a folded hem on BGvinci Pala Dark V3 Jeans, showing a red and white selvedge detail and contrast stitching. Close-up of Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, showing the back pocket, stitching, and a tan leather patch on the waistband.

The classic blue

Vinci Pala Dark Jeans

€199,99

Side view of BGpaulo Pavia V3 Chino - Khaki in enzyme-washed cotton stretch fabric, featuring a woven belt and a small shield-shaped logo emblem on the pocket. A man wearing a navy henley shirt and enzyme-washed BGpaulo Pavia V3 Chino - Khaki pants with his hands in his pockets. A stack of enzyme washed vintage military BGpaulo Pavia V3 Chino - Khaki in khaki, olive, black, and dark gray folded on a wooden stool. Blue de Gênes BGpaulo Pavia V3 Chino - Khaki trousers in an enzyme-washed, vintage military style with a button fly and slightly rolled cuffs. Enzyme washed khaki BGpaulo Pavia V3 Chino - Khaki pants showing the side pocket, belt loops, and a small red and white emblem on the pocket edge. Blue de Gênes BGpaulo Pavia V3 Chino in khaki: vintage military-style trousers in enzyme-washed cotton stretch with a button-fly closure and a branded label at the inner waistband. Close-up of BGpaulo Pavia V3 Chino - Khaki fabric, featuring an enzyme-washed khaki woven texture with visible diagonal folds and a vintage military style. Close-up of the waistband and belt loop of Blue de Gênes BGpaulo Pavia V3 Chino - Khaki enzyme-washed pants, featuring double-stitched seams in cotton stretch fabric. Close-up of a Blue de Gênes BGpaulo Pavia V3 Chino - Khaki pant cuff featuring orange stitching and red decorative reinforcement at the seam. Khaki Blue de Gênes BGpaulo Pavia V3 Chino, featuring a back pocket and a brown leather logo patch on the waistband.

The Rugged Chino

Paulo Pavia Chino

€169,99

BGmonty Knit in dark navy, a long-sleeved crewneck jumper made from a cotton linen blend. A man in a Blue de Gênes BGmonty Knit - Dark Navy crewneck jumper and light blue jeans sits on a wooden chair with his foot resting on a metal case. BGmonty Knit - Dark Navy regular fit crewneck sweater in a cotton linen blend with a collar tag featuring a Blue de Gênes shield emblem and brand name. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen crewneck jumper with a small embroidered logo near the ribbed cuff. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen blend sweater, focusing on the ribbed cuff of the long-sleeved crewneck jumper. Close-up of a dark navy cotton linen blend BGmonty Knit crewneck jumper, showing the detail of the shoulder seam.

Cotton/linen blend

Monty Knit

€119,99

Close-up of rigid dark denim Blue de Gênes BGgiacomo Selvedge V3 Jeans in a relaxed loose fit, featuring a brown leather back patch and contrast stitching. Folded dark raw denim BGgiacomo Selvedge V3 Jeans - Raw Denim with a relaxed loose fit and a printed fabric label on the inside pocket. A man wearing a white pocket t-shirt and cuffed, relaxed loose fit BGgiacomo Selvedge V3 Jeans - Raw Denim. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo rigid denim with copper-colored stitching, a small pocket on the right hip, and a relaxed loose fit. Close-up of rigid dark indigo Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim featuring a button fly and a branded waistband label. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo with a relaxed loose fit, featuring a coin pocket with selvedge trim and a small metal shield-shaped logo emblem. Close-up of BGgiacomo Selvedge V3 Jeans - Raw Denim, featuring rigid, dark indigo fabric with a visible diagonal twill weave.

Selvedge Denim

Giacomo Selvedge

€259,99

Fudge Blue de Gênes BGpaulo Pavia 1 V2 Chino pants with a button fly and slightly rolled cuffs. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a small shield-shaped emblem on the front pocket and a Made in Italy label at the waistband. Brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with a button fly, cotton stretch fabric, and a branded waistband label. Close-up of the brown waistband of vintage-style BGpaulo Pavia 1 V2 Chino - Fudge pants featuring a tag that reads Made in Italy with a small Italian flag icon. Close-up of brown BGpaulo Pavia 1 V2 Chino - Fudge cotton fabric with a subtle diagonal twill weave. Close-up of a Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge hem in cotton stretch fabric, featuring red stitched detailing at the seam. The back of brown Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge trousers showing a pocket and a leather brand patch on the waistband. Close-up of the back waist and pocket of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, featuring a leather-look brand patch with a red and white crest.

10 color options

Paulo Pavia Chino Fudge

€169,99

A man in a Blue de Gênes BGoscar T-Shirt - Snow Fall and tan pants reclines in a leather armchair. Off-white Blue de Gênes BGoscar T-Shirt - Snow Fall with a regular fit, short-sleeved crewneck, and chest pocket, hanging on a wooden hanger above two spools of thread. Hands holding up the branded fabric neck label of a white Blue de Gênes BGoscar T-Shirt - Snow Fall hanging on a wooden hanger. Off-white regular fit BGoscar T-Shirt - Snow Fall in 100% cotton with a short-sleeved crew neck and a single chest pocket. White Blue de Gênes BGoscar T-Shirt - Snow Fall crew-neck t-shirt with a regular fit and a brand label inside the neckline. Close-up of the chest pocket on a white BGoscar T-Shirt - Snow Fall, featuring a small rectangular tag with a red cross emblem. Close-up of the 100% cotton sleeve of a Blue de Gênes BGoscar T-Shirt in Snow Fall. Close-up of the white, 100% cotton BGoscar T-Shirt - Snow Fall with soft folds. Back view of a regular fit Blue de Gênes BGoscar T-Shirt - Snow Fall in plain white with short sleeves.
Oscar T-Shirt

€69,99

A man wears a dark denim jacket over a white shirt and Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki pants with brown boots. Pale khaki BGmenzo Vecchio Chino pants with a button fly, a small logo detail near the front right pocket, and a vintage look. Close-up of the BGmenzo Vecchio Chino - Pale Khaki in pale khaki twill fabric with a diagonal texture and vintage look. Close-up of the waistband, button closure, and fly of BGmenzo Vecchio Chino - Pale Khaki pants in pale khaki. Close-up of pale khaki BGmenzo Vecchio Chino pants with a vintage look and a small shield-shaped logo near the side pocket. Close-up of the waistband and back pocket of pale khaki Blue de Gênes BGmenzo Vecchio Chino pants, featuring a small stitched shield logo above the pocket. Close-up of the interior waistband of BGmenzo Vecchio Chino - Pale Khaki khakis, featuring a woven Blue de Gênes brand label with a shield logo. Close-up of a pale khaki Blue de Gênes BGmenzo Vecchio Chino pant leg hem with red decorative stitching.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

Side view of a person wearing BGvinci Pala Dark V3 Jeans and a matching denim jacket over a white shirt, with a hand in the pocket of the regular fit jeans. Dark blue BGvinci Pala Dark V3 Jeans with copper-colored stitching and cuffed hems. A man wearing a dark denim jacket and BGvinci Pala Dark V3 Jeans - Dark Blue Denim standing against a gray backdrop. Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, featuring a regular fit, button fly, copper-colored stitching, and comfort stretch fabric. Dark blue BGvinci Pala Dark V3 Jeans in a regular fit with a coin pocket featuring copper-toned rivets and a small flag tab. Dark blue BGvinci Pala Dark V3 Jeans in comfort stretch denim with a visible twill weave. Interior of dark blue Blue de Gênes BGvinci Pala Dark V3 Jeans showing a white pocket lining printed with a biographical text about Leonardo da Vinci and a brand logo. Close-up of a folded hem on BGvinci Pala Dark V3 Jeans, showing a red and white selvedge detail and contrast stitching. Close-up of Blue de Gênes BGvinci Pala Dark V3 Jeans in dark blue denim, showing the back pocket, stitching, and a tan leather patch on the waistband.

The classic blue

Vinci Pala Dark Jeans

€199,99

Side view of BGpaulo Pavia V3 Chino - Khaki in enzyme-washed cotton stretch fabric, featuring a woven belt and a small shield-shaped logo emblem on the pocket. A man wearing a navy henley shirt and enzyme-washed BGpaulo Pavia V3 Chino - Khaki pants with his hands in his pockets. A stack of enzyme washed vintage military BGpaulo Pavia V3 Chino - Khaki in khaki, olive, black, and dark gray folded on a wooden stool. Blue de Gênes BGpaulo Pavia V3 Chino - Khaki trousers in an enzyme-washed, vintage military style with a button fly and slightly rolled cuffs. Enzyme washed khaki BGpaulo Pavia V3 Chino - Khaki pants showing the side pocket, belt loops, and a small red and white emblem on the pocket edge. Blue de Gênes BGpaulo Pavia V3 Chino in khaki: vintage military-style trousers in enzyme-washed cotton stretch with a button-fly closure and a branded label at the inner waistband. Close-up of BGpaulo Pavia V3 Chino - Khaki fabric, featuring an enzyme-washed khaki woven texture with visible diagonal folds and a vintage military style. Close-up of the waistband and belt loop of Blue de Gênes BGpaulo Pavia V3 Chino - Khaki enzyme-washed pants, featuring double-stitched seams in cotton stretch fabric. Close-up of a Blue de Gênes BGpaulo Pavia V3 Chino - Khaki pant cuff featuring orange stitching and red decorative reinforcement at the seam. Khaki Blue de Gênes BGpaulo Pavia V3 Chino, featuring a back pocket and a brown leather logo patch on the waistband.

The Rugged Chino

Paulo Pavia Chino

€169,99

BGmonty Knit in dark navy, a long-sleeved crewneck jumper made from a cotton linen blend. A man in a Blue de Gênes BGmonty Knit - Dark Navy crewneck jumper and light blue jeans sits on a wooden chair with his foot resting on a metal case. BGmonty Knit - Dark Navy regular fit crewneck sweater in a cotton linen blend with a collar tag featuring a Blue de Gênes shield emblem and brand name. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen crewneck jumper with a small embroidered logo near the ribbed cuff. Close-up of a dark navy BGmonty Knit - Dark Navy cotton linen blend sweater, focusing on the ribbed cuff of the long-sleeved crewneck jumper. Close-up of a dark navy cotton linen blend BGmonty Knit crewneck jumper, showing the detail of the shoulder seam.

Cotton/linen blend

Monty Knit

€119,99

Close-up of rigid dark denim Blue de Gênes BGgiacomo Selvedge V3 Jeans in a relaxed loose fit, featuring a brown leather back patch and contrast stitching. Folded dark raw denim BGgiacomo Selvedge V3 Jeans - Raw Denim with a relaxed loose fit and a printed fabric label on the inside pocket. A man wearing a white pocket t-shirt and cuffed, relaxed loose fit BGgiacomo Selvedge V3 Jeans - Raw Denim. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo rigid denim with copper-colored stitching, a small pocket on the right hip, and a relaxed loose fit. Close-up of rigid dark indigo Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim featuring a button fly and a branded waistband label. Blue de Gênes BGgiacomo Selvedge V3 Jeans - Raw Denim in dark indigo with a relaxed loose fit, featuring a coin pocket with selvedge trim and a small metal shield-shaped logo emblem. Close-up of BGgiacomo Selvedge V3 Jeans - Raw Denim, featuring rigid, dark indigo fabric with a visible diagonal twill weave.

Selvedge Denim

Giacomo Selvedge

€259,99