AW26 / HIGHLAND

New Arrivals

Founded on the values of craftsmanship, quality materials and attention to detail, we go to work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear.

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes. We do so to honor the story behind blue jeans – a story that has been our beacon since our foundation.

Founded on the values of craftsmanship, quality materials and attention to detail, we go to work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear.

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes. We do so to honor the story behind blue jeans – a story that has been our beacon since our foundation.

Denim crafted for the journey - loved for the story.

ABOUT US

Behind the brand

ABOUT US

Behind the brand

"He who works with his hands is a laborer.

He who works with his hands and his head is a craftsman.

He who works with his hands, his head and his heart is an artist."

- Saint Francis of Assisi

"He who works with his hands is a laborer.

He who works with his hands and his head is a craftsman.

He who works with his hands, his head and his heart is an artist."

- Saint Francis of Assisi

The Classics

A curated selection of our most trusted pieces, designed to stand the test of time. From perfectly fitted shirts and essential t-shirts to tailored chinos and durable denim. These are the pieces you return to, season after season — reliable, refined, and always relevant.

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A man stands sideways with arms folded, wearing a white t-shirt and Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with brown shoes, against a plain light gray background. BGpaulo Pavia 1 V2 Chino - Fudge A man stands against a plain light background wearing a white t-shirt, Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, and brown loafers. His hands are in his pockets as he looks left with a relaxed posture. A pair of BGpaulo Pavia 1 V2 Chino - Fudge by Blue de Gênes, straight-leg cotton stretch chinos in tan brown with front pockets, button and zipper closure, and cuffed hems shown on a white background. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge showing waistband, front pocket, belt loop, Made in Italy label with Italian flag, and stitched emblem near the pocket on these cotton stretch chinos. Close-up of BGpaulo Pavia 1 V2 Chino - Fudge pants by Blue de Gênes, featuring three metal buttons, front pockets, belt loops, and a label with Italian and shield logos. Inspired by vintage military pants. Made in Italy. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino pants in Fudge, highlighting the belt loop, waistband, and a Made in Italy label beside a small Italian flag. Close-up of the BGpaulo Pavia 1 V2 Chino by Blue de Gênes in Fudge, highlighting the brown cotton stretch fabric’s subtle diagonal weave, soft texture, and natural folds. Close-up of the Blue de Gênes BGpaulo Pavia 1 V2 Chino in Fudge, featuring brown cotton stretch fabric, double-stitched hem, and red thread accents for a vintage military-inspired look. Close-up of the back pocket and waistband of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge, featuring a leather brand patch and a red-and-white shield emblem, inspired by vintage military pants.

10 color options

Paulo Pavia Chino Fudge

€169,99

A BGoscar T-Shirt - Snow Fall by Blue de Gênes in regular fit hangs on a wooden hanger against a light gray wall. In front, a wooden table holds spools of thread, measuring tape, tags, safety pins, and a leafy plant sits on the left. A man with short brown hair and light facial hair stands against a plain background, wearing the Blue de Gênes BGoscar T-Shirt - Snow Fall, a 100% cotton crewneck with a pocket, and blue jeans, looking thoughtfully to his left. Close-up of hands holding a clothing tag on a white BGoscar T-Shirt - Snow Fall by Blue de Gênes, shown on a wooden hanger. The tag features the brand’s shield logo, regular fit, and 100% cotton fabric. Illustration of a BGoscar T-Shirt - Snow Fall size chart by Blue de Gênes, showing chest and length in centimeters for sizes S–XXXL. Made from 100% cotton with a regular fit for all-day comfort. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is a 100% cotton, plain white crewneck with a left chest pocket, shown against a white background. Close-up of the Blue de Gênes BGoscar T-Shirt - Snow Fall, neatly folded with a beige collar tag showing logo and text. Made from 100% cotton, this white crewneck blends comfort and style in every detail. A close-up view of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, crafted from smooth, soft 100% white cotton with gentle folds—ideal for a comfortable crewneck fit. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, made from 100% cotton. It features a chest pocket with a small beige tag and red and blue emblem, plus visible crewneck design, fabric texture, and stitching details. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is displayed flat, back side up, against a light background. Crafted from 100% cotton, this plain white crewneck tee offers classic style and all-day comfort. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, featuring softly textured 100% cotton fabric with gentle folds and subtle shadows for a clean, minimal look.
Oscar T-Shirt

€69,99

A man with short hair stands against a plain light background wearing the Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, a white t-shirt, black shoes, watch on his left wrist, hands in pockets, and looking slightly to the side. A man stands against a light background, looking down with his hands in the pockets of his Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki, paired with a white T-shirt, black shoes, and a watch. BGmenzo Vecchio Chino - Pale Khaki A man stands against a light background wearing a white T-shirt, black shoes, and Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, with his hands in his pockets and looking slightly to the side. A pair of BGmenzo Vecchio Chino - Pale Khaki from Blue de Gênes, featuring a slim fit, comfort stretch, side pockets, button and zip closure, and belt loops, laid flat on a white background. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki shows front pocket with a black and white stitched logo, visible belt loops, comfort stretch fabric, and detailed stitching. Close-up of the waistband and upper section of pale khaki BGmenzo Vecchio Chino by Blue de Gênes, featuring comfort stretch, belt loops, a button closure, and a Blue de Gênes label on the inner waistband. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, highlighting the waistband, belt loops, and inner fabric label with the brand and shield emblem—classic comfort stretch chinos with a vintage look. Close-up of BGmenzo Vecchio Chino - Pale Khaki by Blue de Gênes, featuring beige fabric with a subtle diagonal ribbed texture and soft folds that evoke vintage chinos style and create gentle shadow lines. Close-up of pale khaki corduroy fabric from the Blue de Gênes BGmenzo Vecchio Chino, featuring a visible seam and two red stitched bar tacks that highlight its vintage-inspired design. Close-up of the back of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, showing a single welt pocket with stitched emblem above and belt loops along the waistband.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

The BGvinci Pala Dark V2 Jeans by Blue de Gênes are regular fit, dark blue comfort stretch denim jeans with orange stitching, five pockets, and a button closure. Crafted in Italy, shown flat on a white background. A close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue stretch denim, featuring three metal buttons, orange stitching, and a branded inner label. Expertly crafted in Italy for a premium touch. A close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, crafted in Italy from selvedge fabric, highlighting the folded cuff with red and white stitching and a contrasting yellow seam. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, featuring comfort stretch fabric with a textured weave and subtle creases—ideal for regular fit jeans. Close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes, featuring dark blue denim, a white fabric label with brand and heritage details, comfort stretch, yellow stitching, and part of a brown leather patch. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, showing orange stitching, comfort stretch fabric, a back pocket, and a tan leather waistband patch with the brand name and shield logo. Close-up of the back pocket on BGvinci Pala Dark V2 Jeans in dark blue denim by Blue de Gênes, featuring orange stitching and a brown leather patch with brand name and a red and white emblem. Close-up of the BGvinci Pala Dark V2 Jeans in dark blue comfort stretch denim by Blue de Gênes, featuring yellow stitching, visible front and coin pockets, and a small Italy flag tag above the waistband. These regular fit jeans are made in Italy for exceptional quality and style.

The classic blue

Vinci Pala Dark Jeans

€199,99

A close-up shows a person wearing Blue de Gênes Paulo Pavia 1 V2 Chino - Khaki pants in cotton stretch, styled with a blue chambray shirt and black top. The chinos feature a small red and white shield pin near the pocket. The BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes are beige cotton-stretch pants with front pockets, belt loops, button closure, and straight legs, inspired by vintage military style and shown flat on a white background. Close-up of the upper section of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki in cotton stretch, showing a side pocket, belt loop, detailed stitching, a red and white tag by the pocket, and an Italian flag tag on the waistband. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants with open waistband, three visible buttons, and brand label. Made from cotton stretch fabric with visible stitching on the waistband and belt loops. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring beige cotton stretch fabric with a soft woven texture, diagonal creases, matte finish, and subtle color variations inspired by vintage military pants. Close-up of tan cotton stretch fabric from Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring two intersecting seams with orange stitching and red thread reinforcement, highlighting the garment’s durable construction. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants highlights the Close-up of the BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes, crafted from cotton stretch fabric, featuring a single back pocket and a brown leather patch on the waistband with brand name and a small red and white shield logo. Close-up of the BGpaulo Pavia 1 V2 Chino in khaki by Blue de Gênes, showing a stitched back pocket, a brown leather patch with the brand’s name and shield emblem, crafted from stretch cotton fabric.

The Rugged Chino

Paulo Pavia Chino

€169,99

The BGmonty Knit by Blue de Gênes in Dark Navy is laid flat against a white background, displaying the front side with minimalist, clean lines and no visible logos or patterns. Made from a soft cotton linen blend, this long-sleeve crewneck jumper features a subtle roll-rib hem for an understated finish. Close-up of a folded dark navy BGmonty Knit t-shirt with a beige label inside the collar. The label features a small shield emblem and the brand name Blue de Gênes printed in dark text. The t-shirt is crafted from a soft cotton-linen blend, ensuring both comfort and breathability. Close-up of the Blue de Gênes BGmonty Knit in Dark Navy, a cotton-linen blend crewneck jumper featuring fine texture, a roll-rib hem, and an embroidered detail near the hem. A close-up of the BGmonty Knit - Dark Navy by Blue de Gênes displays a folded sleeve with ribbed cuff detailing and a roll-rib hem, laid flat on a matching dark navy fabric background. Close-up of the dark navy fabric from the BGmonty Knit by Blue de Gênes, revealing a diagonal seam and highlighting the texture and stitching details of the cotton-linen blend material in this regular fit crewneck jumper.

Cotton/linen blend

Monty Knit

€119,99

The BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes are a pair of dark indigo rigid denim jeans featuring tan stitching, five-pocket styling, and a button fly, laid flat on a white background. Expertly made in Italy for exceptional quality. Close-up of the BGgiacomo Selvedge V2 Jeans in raw dark blue denim, featuring a button fly, visible stitching, and a Blue de Gênes label above the waistband. Expertly crafted in Italy, these relaxed fit jeans showcase timeless style and superior craftsmanship from Blue de Gênes. Close-up of the front pocket area of BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, featuring dark blue rigid denim with brown stitching, metal rivets, and an Italian flag tag near the waistband—showcasing authentic made-in-Italy craftsmanship. Close-up of the BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, showcasing black selvedge denim with a distinctive diagonal weave, visible texture, and refined highlights and shadows—hallmarks of rigid denim jeans crafted with exceptional quality, reminiscent of relaxed loose fit Italian-made styles.

Selvedge Denim

Giacomo Selvedge

€259,99

A man stands sideways with arms folded, wearing a white t-shirt and Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with brown shoes, against a plain light gray background. BGpaulo Pavia 1 V2 Chino - Fudge A man stands against a plain light background wearing a white t-shirt, Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, and brown loafers. His hands are in his pockets as he looks left with a relaxed posture. A pair of BGpaulo Pavia 1 V2 Chino - Fudge by Blue de Gênes, straight-leg cotton stretch chinos in tan brown with front pockets, button and zipper closure, and cuffed hems shown on a white background. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge showing waistband, front pocket, belt loop, Made in Italy label with Italian flag, and stitched emblem near the pocket on these cotton stretch chinos. Close-up of BGpaulo Pavia 1 V2 Chino - Fudge pants by Blue de Gênes, featuring three metal buttons, front pockets, belt loops, and a label with Italian and shield logos. Inspired by vintage military pants. Made in Italy. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino pants in Fudge, highlighting the belt loop, waistband, and a Made in Italy label beside a small Italian flag. Close-up of the BGpaulo Pavia 1 V2 Chino by Blue de Gênes in Fudge, highlighting the brown cotton stretch fabric’s subtle diagonal weave, soft texture, and natural folds. Close-up of the Blue de Gênes BGpaulo Pavia 1 V2 Chino in Fudge, featuring brown cotton stretch fabric, double-stitched hem, and red thread accents for a vintage military-inspired look. Close-up of the back pocket and waistband of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge, featuring a leather brand patch and a red-and-white shield emblem, inspired by vintage military pants.

10 color options

Paulo Pavia Chino Fudge

€169,99

A BGoscar T-Shirt - Snow Fall by Blue de Gênes in regular fit hangs on a wooden hanger against a light gray wall. In front, a wooden table holds spools of thread, measuring tape, tags, safety pins, and a leafy plant sits on the left. A man with short brown hair and light facial hair stands against a plain background, wearing the Blue de Gênes BGoscar T-Shirt - Snow Fall, a 100% cotton crewneck with a pocket, and blue jeans, looking thoughtfully to his left. Close-up of hands holding a clothing tag on a white BGoscar T-Shirt - Snow Fall by Blue de Gênes, shown on a wooden hanger. The tag features the brand’s shield logo, regular fit, and 100% cotton fabric. Illustration of a BGoscar T-Shirt - Snow Fall size chart by Blue de Gênes, showing chest and length in centimeters for sizes S–XXXL. Made from 100% cotton with a regular fit for all-day comfort. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is a 100% cotton, plain white crewneck with a left chest pocket, shown against a white background. Close-up of the Blue de Gênes BGoscar T-Shirt - Snow Fall, neatly folded with a beige collar tag showing logo and text. Made from 100% cotton, this white crewneck blends comfort and style in every detail. A close-up view of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, crafted from smooth, soft 100% white cotton with gentle folds—ideal for a comfortable crewneck fit. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, made from 100% cotton. It features a chest pocket with a small beige tag and red and blue emblem, plus visible crewneck design, fabric texture, and stitching details. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is displayed flat, back side up, against a light background. Crafted from 100% cotton, this plain white crewneck tee offers classic style and all-day comfort. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, featuring softly textured 100% cotton fabric with gentle folds and subtle shadows for a clean, minimal look.
Oscar T-Shirt

€69,99

A man with short hair stands against a plain light background wearing the Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, a white t-shirt, black shoes, watch on his left wrist, hands in pockets, and looking slightly to the side. A man stands against a light background, looking down with his hands in the pockets of his Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki, paired with a white T-shirt, black shoes, and a watch. BGmenzo Vecchio Chino - Pale Khaki A man stands against a light background wearing a white T-shirt, black shoes, and Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, with his hands in his pockets and looking slightly to the side. A pair of BGmenzo Vecchio Chino - Pale Khaki from Blue de Gênes, featuring a slim fit, comfort stretch, side pockets, button and zip closure, and belt loops, laid flat on a white background. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki shows front pocket with a black and white stitched logo, visible belt loops, comfort stretch fabric, and detailed stitching. Close-up of the waistband and upper section of pale khaki BGmenzo Vecchio Chino by Blue de Gênes, featuring comfort stretch, belt loops, a button closure, and a Blue de Gênes label on the inner waistband. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, highlighting the waistband, belt loops, and inner fabric label with the brand and shield emblem—classic comfort stretch chinos with a vintage look. Close-up of BGmenzo Vecchio Chino - Pale Khaki by Blue de Gênes, featuring beige fabric with a subtle diagonal ribbed texture and soft folds that evoke vintage chinos style and create gentle shadow lines. Close-up of pale khaki corduroy fabric from the Blue de Gênes BGmenzo Vecchio Chino, featuring a visible seam and two red stitched bar tacks that highlight its vintage-inspired design. Close-up of the back of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, showing a single welt pocket with stitched emblem above and belt loops along the waistband.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

The BGvinci Pala Dark V2 Jeans by Blue de Gênes are regular fit, dark blue comfort stretch denim jeans with orange stitching, five pockets, and a button closure. Crafted in Italy, shown flat on a white background. A close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue stretch denim, featuring three metal buttons, orange stitching, and a branded inner label. Expertly crafted in Italy for a premium touch. A close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, crafted in Italy from selvedge fabric, highlighting the folded cuff with red and white stitching and a contrasting yellow seam. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, featuring comfort stretch fabric with a textured weave and subtle creases—ideal for regular fit jeans. Close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes, featuring dark blue denim, a white fabric label with brand and heritage details, comfort stretch, yellow stitching, and part of a brown leather patch. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, showing orange stitching, comfort stretch fabric, a back pocket, and a tan leather waistband patch with the brand name and shield logo. Close-up of the back pocket on BGvinci Pala Dark V2 Jeans in dark blue denim by Blue de Gênes, featuring orange stitching and a brown leather patch with brand name and a red and white emblem. Close-up of the BGvinci Pala Dark V2 Jeans in dark blue comfort stretch denim by Blue de Gênes, featuring yellow stitching, visible front and coin pockets, and a small Italy flag tag above the waistband. These regular fit jeans are made in Italy for exceptional quality and style.

The classic blue

Vinci Pala Dark Jeans

€199,99

A close-up shows a person wearing Blue de Gênes Paulo Pavia 1 V2 Chino - Khaki pants in cotton stretch, styled with a blue chambray shirt and black top. The chinos feature a small red and white shield pin near the pocket. The BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes are beige cotton-stretch pants with front pockets, belt loops, button closure, and straight legs, inspired by vintage military style and shown flat on a white background. Close-up of the upper section of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki in cotton stretch, showing a side pocket, belt loop, detailed stitching, a red and white tag by the pocket, and an Italian flag tag on the waistband. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants with open waistband, three visible buttons, and brand label. Made from cotton stretch fabric with visible stitching on the waistband and belt loops. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring beige cotton stretch fabric with a soft woven texture, diagonal creases, matte finish, and subtle color variations inspired by vintage military pants. Close-up of tan cotton stretch fabric from Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring two intersecting seams with orange stitching and red thread reinforcement, highlighting the garment’s durable construction. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants highlights the Close-up of the BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes, crafted from cotton stretch fabric, featuring a single back pocket and a brown leather patch on the waistband with brand name and a small red and white shield logo. Close-up of the BGpaulo Pavia 1 V2 Chino in khaki by Blue de Gênes, showing a stitched back pocket, a brown leather patch with the brand’s name and shield emblem, crafted from stretch cotton fabric.

The Rugged Chino

Paulo Pavia Chino

€169,99

The BGmonty Knit by Blue de Gênes in Dark Navy is laid flat against a white background, displaying the front side with minimalist, clean lines and no visible logos or patterns. Made from a soft cotton linen blend, this long-sleeve crewneck jumper features a subtle roll-rib hem for an understated finish. Close-up of a folded dark navy BGmonty Knit t-shirt with a beige label inside the collar. The label features a small shield emblem and the brand name Blue de Gênes printed in dark text. The t-shirt is crafted from a soft cotton-linen blend, ensuring both comfort and breathability. Close-up of the Blue de Gênes BGmonty Knit in Dark Navy, a cotton-linen blend crewneck jumper featuring fine texture, a roll-rib hem, and an embroidered detail near the hem. A close-up of the BGmonty Knit - Dark Navy by Blue de Gênes displays a folded sleeve with ribbed cuff detailing and a roll-rib hem, laid flat on a matching dark navy fabric background. Close-up of the dark navy fabric from the BGmonty Knit by Blue de Gênes, revealing a diagonal seam and highlighting the texture and stitching details of the cotton-linen blend material in this regular fit crewneck jumper.

Cotton/linen blend

Monty Knit

€119,99

The BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes are a pair of dark indigo rigid denim jeans featuring tan stitching, five-pocket styling, and a button fly, laid flat on a white background. Expertly made in Italy for exceptional quality. Close-up of the BGgiacomo Selvedge V2 Jeans in raw dark blue denim, featuring a button fly, visible stitching, and a Blue de Gênes label above the waistband. Expertly crafted in Italy, these relaxed fit jeans showcase timeless style and superior craftsmanship from Blue de Gênes. Close-up of the front pocket area of BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, featuring dark blue rigid denim with brown stitching, metal rivets, and an Italian flag tag near the waistband—showcasing authentic made-in-Italy craftsmanship. Close-up of the BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, showcasing black selvedge denim with a distinctive diagonal weave, visible texture, and refined highlights and shadows—hallmarks of rigid denim jeans crafted with exceptional quality, reminiscent of relaxed loose fit Italian-made styles.

Selvedge Denim

Giacomo Selvedge

€259,99

A man stands sideways with arms folded, wearing a white t-shirt and Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with brown shoes, against a plain light gray background. BGpaulo Pavia 1 V2 Chino - Fudge A man stands against a plain light background wearing a white t-shirt, Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, and brown loafers. His hands are in his pockets as he looks left with a relaxed posture. A pair of BGpaulo Pavia 1 V2 Chino - Fudge by Blue de Gênes, straight-leg cotton stretch chinos in tan brown with front pockets, button and zipper closure, and cuffed hems shown on a white background. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge showing waistband, front pocket, belt loop, Made in Italy label with Italian flag, and stitched emblem near the pocket on these cotton stretch chinos. Close-up of BGpaulo Pavia 1 V2 Chino - Fudge pants by Blue de Gênes, featuring three metal buttons, front pockets, belt loops, and a label with Italian and shield logos. Inspired by vintage military pants. Made in Italy. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino pants in Fudge, highlighting the belt loop, waistband, and a Made in Italy label beside a small Italian flag. Close-up of the BGpaulo Pavia 1 V2 Chino by Blue de Gênes in Fudge, highlighting the brown cotton stretch fabric’s subtle diagonal weave, soft texture, and natural folds. Close-up of the Blue de Gênes BGpaulo Pavia 1 V2 Chino in Fudge, featuring brown cotton stretch fabric, double-stitched hem, and red thread accents for a vintage military-inspired look. Close-up of the back pocket and waistband of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge, featuring a leather brand patch and a red-and-white shield emblem, inspired by vintage military pants.

10 color options

Paulo Pavia Chino Fudge

€169,99

A BGoscar T-Shirt - Snow Fall by Blue de Gênes in regular fit hangs on a wooden hanger against a light gray wall. In front, a wooden table holds spools of thread, measuring tape, tags, safety pins, and a leafy plant sits on the left. A man with short brown hair and light facial hair stands against a plain background, wearing the Blue de Gênes BGoscar T-Shirt - Snow Fall, a 100% cotton crewneck with a pocket, and blue jeans, looking thoughtfully to his left. Close-up of hands holding a clothing tag on a white BGoscar T-Shirt - Snow Fall by Blue de Gênes, shown on a wooden hanger. The tag features the brand’s shield logo, regular fit, and 100% cotton fabric. Illustration of a BGoscar T-Shirt - Snow Fall size chart by Blue de Gênes, showing chest and length in centimeters for sizes S–XXXL. Made from 100% cotton with a regular fit for all-day comfort. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is a 100% cotton, plain white crewneck with a left chest pocket, shown against a white background. Close-up of the Blue de Gênes BGoscar T-Shirt - Snow Fall, neatly folded with a beige collar tag showing logo and text. Made from 100% cotton, this white crewneck blends comfort and style in every detail. A close-up view of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, crafted from smooth, soft 100% white cotton with gentle folds—ideal for a comfortable crewneck fit. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, made from 100% cotton. It features a chest pocket with a small beige tag and red and blue emblem, plus visible crewneck design, fabric texture, and stitching details. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is displayed flat, back side up, against a light background. Crafted from 100% cotton, this plain white crewneck tee offers classic style and all-day comfort. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, featuring softly textured 100% cotton fabric with gentle folds and subtle shadows for a clean, minimal look.
Oscar T-Shirt

€69,99

A man with short hair stands against a plain light background wearing the Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, a white t-shirt, black shoes, watch on his left wrist, hands in pockets, and looking slightly to the side. A man stands against a light background, looking down with his hands in the pockets of his Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki, paired with a white T-shirt, black shoes, and a watch. BGmenzo Vecchio Chino - Pale Khaki A man stands against a light background wearing a white T-shirt, black shoes, and Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, with his hands in his pockets and looking slightly to the side. A pair of BGmenzo Vecchio Chino - Pale Khaki from Blue de Gênes, featuring a slim fit, comfort stretch, side pockets, button and zip closure, and belt loops, laid flat on a white background. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki shows front pocket with a black and white stitched logo, visible belt loops, comfort stretch fabric, and detailed stitching. Close-up of the waistband and upper section of pale khaki BGmenzo Vecchio Chino by Blue de Gênes, featuring comfort stretch, belt loops, a button closure, and a Blue de Gênes label on the inner waistband. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, highlighting the waistband, belt loops, and inner fabric label with the brand and shield emblem—classic comfort stretch chinos with a vintage look. Close-up of BGmenzo Vecchio Chino - Pale Khaki by Blue de Gênes, featuring beige fabric with a subtle diagonal ribbed texture and soft folds that evoke vintage chinos style and create gentle shadow lines. Close-up of pale khaki corduroy fabric from the Blue de Gênes BGmenzo Vecchio Chino, featuring a visible seam and two red stitched bar tacks that highlight its vintage-inspired design. Close-up of the back of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, showing a single welt pocket with stitched emblem above and belt loops along the waistband.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

The BGvinci Pala Dark V2 Jeans by Blue de Gênes are regular fit, dark blue comfort stretch denim jeans with orange stitching, five pockets, and a button closure. Crafted in Italy, shown flat on a white background. A close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue stretch denim, featuring three metal buttons, orange stitching, and a branded inner label. Expertly crafted in Italy for a premium touch. A close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, crafted in Italy from selvedge fabric, highlighting the folded cuff with red and white stitching and a contrasting yellow seam. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, featuring comfort stretch fabric with a textured weave and subtle creases—ideal for regular fit jeans. Close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes, featuring dark blue denim, a white fabric label with brand and heritage details, comfort stretch, yellow stitching, and part of a brown leather patch. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, showing orange stitching, comfort stretch fabric, a back pocket, and a tan leather waistband patch with the brand name and shield logo. Close-up of the back pocket on BGvinci Pala Dark V2 Jeans in dark blue denim by Blue de Gênes, featuring orange stitching and a brown leather patch with brand name and a red and white emblem. Close-up of the BGvinci Pala Dark V2 Jeans in dark blue comfort stretch denim by Blue de Gênes, featuring yellow stitching, visible front and coin pockets, and a small Italy flag tag above the waistband. These regular fit jeans are made in Italy for exceptional quality and style.

The classic blue

Vinci Pala Dark Jeans

€199,99

A close-up shows a person wearing Blue de Gênes Paulo Pavia 1 V2 Chino - Khaki pants in cotton stretch, styled with a blue chambray shirt and black top. The chinos feature a small red and white shield pin near the pocket. The BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes are beige cotton-stretch pants with front pockets, belt loops, button closure, and straight legs, inspired by vintage military style and shown flat on a white background. Close-up of the upper section of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki in cotton stretch, showing a side pocket, belt loop, detailed stitching, a red and white tag by the pocket, and an Italian flag tag on the waistband. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants with open waistband, three visible buttons, and brand label. Made from cotton stretch fabric with visible stitching on the waistband and belt loops. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring beige cotton stretch fabric with a soft woven texture, diagonal creases, matte finish, and subtle color variations inspired by vintage military pants. Close-up of tan cotton stretch fabric from Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring two intersecting seams with orange stitching and red thread reinforcement, highlighting the garment’s durable construction. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants highlights the Close-up of the BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes, crafted from cotton stretch fabric, featuring a single back pocket and a brown leather patch on the waistband with brand name and a small red and white shield logo. Close-up of the BGpaulo Pavia 1 V2 Chino in khaki by Blue de Gênes, showing a stitched back pocket, a brown leather patch with the brand’s name and shield emblem, crafted from stretch cotton fabric.

The Rugged Chino

Paulo Pavia Chino

€169,99

The BGmonty Knit by Blue de Gênes in Dark Navy is laid flat against a white background, displaying the front side with minimalist, clean lines and no visible logos or patterns. Made from a soft cotton linen blend, this long-sleeve crewneck jumper features a subtle roll-rib hem for an understated finish. Close-up of a folded dark navy BGmonty Knit t-shirt with a beige label inside the collar. The label features a small shield emblem and the brand name Blue de Gênes printed in dark text. The t-shirt is crafted from a soft cotton-linen blend, ensuring both comfort and breathability. Close-up of the Blue de Gênes BGmonty Knit in Dark Navy, a cotton-linen blend crewneck jumper featuring fine texture, a roll-rib hem, and an embroidered detail near the hem. A close-up of the BGmonty Knit - Dark Navy by Blue de Gênes displays a folded sleeve with ribbed cuff detailing and a roll-rib hem, laid flat on a matching dark navy fabric background. Close-up of the dark navy fabric from the BGmonty Knit by Blue de Gênes, revealing a diagonal seam and highlighting the texture and stitching details of the cotton-linen blend material in this regular fit crewneck jumper.

Cotton/linen blend

Monty Knit

€119,99

The BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes are a pair of dark indigo rigid denim jeans featuring tan stitching, five-pocket styling, and a button fly, laid flat on a white background. Expertly made in Italy for exceptional quality. Close-up of the BGgiacomo Selvedge V2 Jeans in raw dark blue denim, featuring a button fly, visible stitching, and a Blue de Gênes label above the waistband. Expertly crafted in Italy, these relaxed fit jeans showcase timeless style and superior craftsmanship from Blue de Gênes. Close-up of the front pocket area of BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, featuring dark blue rigid denim with brown stitching, metal rivets, and an Italian flag tag near the waistband—showcasing authentic made-in-Italy craftsmanship. Close-up of the BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, showcasing black selvedge denim with a distinctive diagonal weave, visible texture, and refined highlights and shadows—hallmarks of rigid denim jeans crafted with exceptional quality, reminiscent of relaxed loose fit Italian-made styles.

Selvedge Denim

Giacomo Selvedge

€259,99

A man stands sideways with arms folded, wearing a white t-shirt and Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with brown shoes, against a plain light gray background. BGpaulo Pavia 1 V2 Chino - Fudge A man stands against a plain light background wearing a white t-shirt, Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants, and brown loafers. His hands are in his pockets as he looks left with a relaxed posture. A pair of BGpaulo Pavia 1 V2 Chino - Fudge by Blue de Gênes, straight-leg cotton stretch chinos in tan brown with front pockets, button and zipper closure, and cuffed hems shown on a white background. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge showing waistband, front pocket, belt loop, Made in Italy label with Italian flag, and stitched emblem near the pocket on these cotton stretch chinos. Close-up of BGpaulo Pavia 1 V2 Chino - Fudge pants by Blue de Gênes, featuring three metal buttons, front pockets, belt loops, and a label with Italian and shield logos. Inspired by vintage military pants. Made in Italy. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino pants in Fudge, highlighting the belt loop, waistband, and a Made in Italy label beside a small Italian flag. Close-up of the BGpaulo Pavia 1 V2 Chino by Blue de Gênes in Fudge, highlighting the brown cotton stretch fabric’s subtle diagonal weave, soft texture, and natural folds. Close-up of the Blue de Gênes BGpaulo Pavia 1 V2 Chino in Fudge, featuring brown cotton stretch fabric, double-stitched hem, and red thread accents for a vintage military-inspired look. Close-up of the back pocket and waistband of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge, featuring a leather brand patch and a red-and-white shield emblem, inspired by vintage military pants.

10 color options

Paulo Pavia Chino Fudge

€169,99

A BGoscar T-Shirt - Snow Fall by Blue de Gênes in regular fit hangs on a wooden hanger against a light gray wall. In front, a wooden table holds spools of thread, measuring tape, tags, safety pins, and a leafy plant sits on the left. A man with short brown hair and light facial hair stands against a plain background, wearing the Blue de Gênes BGoscar T-Shirt - Snow Fall, a 100% cotton crewneck with a pocket, and blue jeans, looking thoughtfully to his left. Close-up of hands holding a clothing tag on a white BGoscar T-Shirt - Snow Fall by Blue de Gênes, shown on a wooden hanger. The tag features the brand’s shield logo, regular fit, and 100% cotton fabric. Illustration of a BGoscar T-Shirt - Snow Fall size chart by Blue de Gênes, showing chest and length in centimeters for sizes S–XXXL. Made from 100% cotton with a regular fit for all-day comfort. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is a 100% cotton, plain white crewneck with a left chest pocket, shown against a white background. Close-up of the Blue de Gênes BGoscar T-Shirt - Snow Fall, neatly folded with a beige collar tag showing logo and text. Made from 100% cotton, this white crewneck blends comfort and style in every detail. A close-up view of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, crafted from smooth, soft 100% white cotton with gentle folds—ideal for a comfortable crewneck fit. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, made from 100% cotton. It features a chest pocket with a small beige tag and red and blue emblem, plus visible crewneck design, fabric texture, and stitching details. The BGoscar T-Shirt - Snow Fall by Blue de Gênes is displayed flat, back side up, against a light background. Crafted from 100% cotton, this plain white crewneck tee offers classic style and all-day comfort. Close-up of the BGoscar T-Shirt - Snow Fall by Blue de Gênes, featuring softly textured 100% cotton fabric with gentle folds and subtle shadows for a clean, minimal look.
Oscar T-Shirt

€69,99

A man with short hair stands against a plain light background wearing the Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, a white t-shirt, black shoes, watch on his left wrist, hands in pockets, and looking slightly to the side. A man stands against a light background, looking down with his hands in the pockets of his Blue de Gênes BGmenzo Vecchio Chino - Pale Khaki, paired with a white T-shirt, black shoes, and a watch. BGmenzo Vecchio Chino - Pale Khaki A man stands against a light background wearing a white T-shirt, black shoes, and Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, with his hands in his pockets and looking slightly to the side. A pair of BGmenzo Vecchio Chino - Pale Khaki from Blue de Gênes, featuring a slim fit, comfort stretch, side pockets, button and zip closure, and belt loops, laid flat on a white background. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki shows front pocket with a black and white stitched logo, visible belt loops, comfort stretch fabric, and detailed stitching. Close-up of the waistband and upper section of pale khaki BGmenzo Vecchio Chino by Blue de Gênes, featuring comfort stretch, belt loops, a button closure, and a Blue de Gênes label on the inner waistband. Close-up of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, highlighting the waistband, belt loops, and inner fabric label with the brand and shield emblem—classic comfort stretch chinos with a vintage look. Close-up of BGmenzo Vecchio Chino - Pale Khaki by Blue de Gênes, featuring beige fabric with a subtle diagonal ribbed texture and soft folds that evoke vintage chinos style and create gentle shadow lines. Close-up of pale khaki corduroy fabric from the Blue de Gênes BGmenzo Vecchio Chino, featuring a visible seam and two red stitched bar tacks that highlight its vintage-inspired design. Close-up of the back of Blue de Gênes BGmenzo Vecchio Chino in Pale Khaki, showing a single welt pocket with stitched emblem above and belt loops along the waistband.

4 color options

Menzo Vecchio Chino

€149,99

The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve shirt featuring a collar and a front chest pocket, displayed on a white background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white stitched shield emblem on the chest pocket. A man with long hair and a beard wears the Blue de Gênes BGsandro Oxford Shirt in blue paired with dark jeans, looking down as he adjusts his cuff. A dark fabric hangs in the background. A person with shoulder-length brown hair is seen from behind, wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes. The shirt features a center back pleat, and a dark garment hangs in the background. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, crafted from organic cotton with a fine, textured weave and featuring a small white embroidered shield-shaped logo near the seam. A person wearing the BGsandro Oxford Shirt - Blue by Blue de Gênes is shown placing their hand in the pocket of dark jeans. Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring the sleeve cuff with two white buttons and part of the placket, which includes a small red-stitched buttonhole above another white button. The organic cotton fabric showcases a subtle textured pattern. A person seen from behind wears a Blue de Gênes BGsandro Oxford Shirt in blue over a striped shirt, with one hand behind their back and the other touching their wrist. A close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, made from light blue organic cotton, features a white label reading “Buttons made of real natural Corozo nut” above a single white button.

100% Organic Cotton

Sandro Oxford Shirt

€149,99

The BGvinci Pala Dark V2 Jeans by Blue de Gênes are regular fit, dark blue comfort stretch denim jeans with orange stitching, five pockets, and a button closure. Crafted in Italy, shown flat on a white background. A close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue stretch denim, featuring three metal buttons, orange stitching, and a branded inner label. Expertly crafted in Italy for a premium touch. A close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, crafted in Italy from selvedge fabric, highlighting the folded cuff with red and white stitching and a contrasting yellow seam. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, featuring comfort stretch fabric with a textured weave and subtle creases—ideal for regular fit jeans. Close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes, featuring dark blue denim, a white fabric label with brand and heritage details, comfort stretch, yellow stitching, and part of a brown leather patch. Close-up of the BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue denim, showing orange stitching, comfort stretch fabric, a back pocket, and a tan leather waistband patch with the brand name and shield logo. Close-up of the back pocket on BGvinci Pala Dark V2 Jeans in dark blue denim by Blue de Gênes, featuring orange stitching and a brown leather patch with brand name and a red and white emblem. Close-up of the BGvinci Pala Dark V2 Jeans in dark blue comfort stretch denim by Blue de Gênes, featuring yellow stitching, visible front and coin pockets, and a small Italy flag tag above the waistband. These regular fit jeans are made in Italy for exceptional quality and style.

The classic blue

Vinci Pala Dark Jeans

€199,99

A close-up shows a person wearing Blue de Gênes Paulo Pavia 1 V2 Chino - Khaki pants in cotton stretch, styled with a blue chambray shirt and black top. The chinos feature a small red and white shield pin near the pocket. The BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes are beige cotton-stretch pants with front pockets, belt loops, button closure, and straight legs, inspired by vintage military style and shown flat on a white background. Close-up of the upper section of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki in cotton stretch, showing a side pocket, belt loop, detailed stitching, a red and white tag by the pocket, and an Italian flag tag on the waistband. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants with open waistband, three visible buttons, and brand label. Made from cotton stretch fabric with visible stitching on the waistband and belt loops. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring beige cotton stretch fabric with a soft woven texture, diagonal creases, matte finish, and subtle color variations inspired by vintage military pants. Close-up of tan cotton stretch fabric from Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki, featuring two intersecting seams with orange stitching and red thread reinforcement, highlighting the garment’s durable construction. Close-up of Blue de Gênes BGpaulo Pavia 1 V2 Chino - Khaki pants highlights the Close-up of the BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes, crafted from cotton stretch fabric, featuring a single back pocket and a brown leather patch on the waistband with brand name and a small red and white shield logo. Close-up of the BGpaulo Pavia 1 V2 Chino in khaki by Blue de Gênes, showing a stitched back pocket, a brown leather patch with the brand’s name and shield emblem, crafted from stretch cotton fabric.

The Rugged Chino

Paulo Pavia Chino

€169,99

The BGmonty Knit by Blue de Gênes in Dark Navy is laid flat against a white background, displaying the front side with minimalist, clean lines and no visible logos or patterns. Made from a soft cotton linen blend, this long-sleeve crewneck jumper features a subtle roll-rib hem for an understated finish. Close-up of a folded dark navy BGmonty Knit t-shirt with a beige label inside the collar. The label features a small shield emblem and the brand name Blue de Gênes printed in dark text. The t-shirt is crafted from a soft cotton-linen blend, ensuring both comfort and breathability. Close-up of the Blue de Gênes BGmonty Knit in Dark Navy, a cotton-linen blend crewneck jumper featuring fine texture, a roll-rib hem, and an embroidered detail near the hem. A close-up of the BGmonty Knit - Dark Navy by Blue de Gênes displays a folded sleeve with ribbed cuff detailing and a roll-rib hem, laid flat on a matching dark navy fabric background. Close-up of the dark navy fabric from the BGmonty Knit by Blue de Gênes, revealing a diagonal seam and highlighting the texture and stitching details of the cotton-linen blend material in this regular fit crewneck jumper.

Cotton/linen blend

Monty Knit

€119,99

The BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes are a pair of dark indigo rigid denim jeans featuring tan stitching, five-pocket styling, and a button fly, laid flat on a white background. Expertly made in Italy for exceptional quality. Close-up of the BGgiacomo Selvedge V2 Jeans in raw dark blue denim, featuring a button fly, visible stitching, and a Blue de Gênes label above the waistband. Expertly crafted in Italy, these relaxed fit jeans showcase timeless style and superior craftsmanship from Blue de Gênes. Close-up of the front pocket area of BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, featuring dark blue rigid denim with brown stitching, metal rivets, and an Italian flag tag near the waistband—showcasing authentic made-in-Italy craftsmanship. Close-up of the BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes, showcasing black selvedge denim with a distinctive diagonal weave, visible texture, and refined highlights and shadows—hallmarks of rigid denim jeans crafted with exceptional quality, reminiscent of relaxed loose fit Italian-made styles.

Selvedge Denim

Giacomo Selvedge

€259,99

Free shipping across the EU and Norway on orders over €100

Free shipping across the EU and Norway on orders over €100