Blue de Gênes

Gifts That Feel Like a Hug

Shop Knitwear

Timeless Denim. Modern Soul.

A person wearing a navy blue knit sweater, a blue-and-white striped shirt, and Blue de Gênes Giacomo BLK Used Jeans in grey denim with one hand in their pocket, photographed from the side.

A man leans against a white wall with his hands in his pockets, wearing a brown plaid coat, navy sweater, light blue shirt, Blue de Gênes Giacomo BLK Used Jeans in grey denim, and tan loafers.

Giacomo BLK Used Jeans Grey Denim

€249

A man in a gray cardigan, Blue de Gênes Giacomo Selvedge V2 Jeans - Raw Denim, and brown shoes stands indoors looking at his left hand. Next to him are a paint roller tray and a canvas painted blue on white.

A person wearing a chunky beige knit sweater and Blue de Gênes Giacomo Selvedge V2 Jeans in raw denim stands with one hand in their pocket, photographed from the side against a plain background.

BGgiacomo Selvedge V2 Jeans Raw Denim

€259

A person stands against a plain background wearing a white t-shirt, Blue de Gênes Repi Dark Vintage Jeans in mid blue denim, and brown suede loafers, hands in pockets. Their head is not visible in the image.

Repi Dark Vintage Jeans Mid Blue Denim

€289

Close-up of the upper part of Blue de Gênes Recco BlueBlk Jeans in blue-black denim, showing the front pocket, shield-shaped emblem, metal rivets, and a Made in Italy label with an Italian flag. These jeans feature a relaxed regular fit.

A pair of Blue de Gênes Recco BlueBlk Jeans in blue-black denim, laid flat on a white background, featuring front pockets, belt loops, button closure, and a relaxed regular fit with tapered legs.

Recco BlueBlk Jeans Blue Black Denim

€249

A person sits in a black leather chair wearing Blue de Gênes Giacomo Osaka Jeans in dark denim, made in Italy, with a relaxed loose fit and a small ripped patch on the left thigh. The focus is on the jeans.

Giacomo Osaka Jeans Dark Denim

€299

BGrepi Dai V Dark V2 Jeans Dark Blue Denim

€199

A person wears Blue de Gênes Recco Blue Vintage Jeans in a vintage wash with visible seams and a curved stitch on the back pocket, styled with a dark blue sweater and one hand in their pocket, shown from the waist down.

Recco Blue Vintage Jeans Vintage Wash

€259

A man stands in a plain room, wearing a white t-shirt, beige sneakers, and Blue de Gênes Vinci Girisha Rinse Jeans in rinse wash. He looks over his shoulder as soft lighting casts a gentle shadow on the wall behind him.

A man stands in a white room wearing a white tee, Vinci Girisha Rinse Jeans by Blue de Gênes in rinse wash, and white sneakers with tan soles. He has one hand in his pocket and looks off to the side with a relaxed expression.

BGvinci Girisha Rinse Jeans Rinse Wash

€169

Marco Used Jeans Used

€179

A person in Blue de Gênes Vinci Girisha Used Jeans and a white tee stands with their left hand in the jean pocket, shown from waist to mid-thigh.

A man stands indoors against a light gray wall, looking down with his hands in the Vinci Girisha Used Jeans by Blue de Gênes. He wears a white t-shirt, beige sneakers, and soft lighting casts a gentle shadow behind him.

BGvinci Girisha Used Jeans Used

€179

A man in a white t-shirt, Blue de Gênes Repi Giulio Light V2 Jeans in grey denim, and brown shoes stands against a plain light background, looking down with his hands in his pockets.

Repi Giulio Light V2 Jeans Grey Denim

€189

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes.

Where Craftsmanship Meets Comfort

A person wearing the Blue de Gênes Yomaha Halfzip Knit in Fungi stands indoors near a potted monstera and wooden block, partially covering their face with one hand.

Yomaha Halfzip Knit Fungi

€299

Close-up of the Blue de Gênes Block Knit Cardigan in a navy checkered pattern, featuring a soft chunky wool blend texture and two black buttons.

Block Knit Cardigan Navy Pattern

€229

A smiling man with tousled hair sits on a blue bench outdoors, reading a newspaper while wearing the Blue de Gênes Honshu Crewneck Knit in Navy draped over his shoulders, paired with a white shirt, patterned tie, and jeans. A coat lies beside him.

A man in the Blue de Gênes Honshu Crewneck Knit in navy sits outdoors with a newspaper, looking thoughtfully to the side. Lush green foliage forms a blurred background.

Honshu Crewneck Knit Navy

€179

Close-up of three Yomaha Halfzip Knit sweaters by Blue de Gênes—shown in light beige, dark navy, and scarab green. The chunky knit texture highlights their cozy, classic appeal.

The Blue de Gênes Yomaha Halfzip Knit in Scarab, a dark green ribbed jumper, is neatly folded and displayed atop a tall rectangular wooden pedestal against a plain light background.

Yomaha Halfzip Knit Scarab

€299

Malakka Polo Knit Army

€209

Porto Knit Henna

€199

The Honshu Crewneck Knit in Fungi by Blue de Gênes is a beige, long-sleeve sweater made from a soft lambswool blend, shown laid flat on a white background.

Honshu Crewneck Knit Fungi

€179

A man with wavy brown hair wears the Blue de Gênes Nuvali Polo Cardigan in navy over a white shirt and a patterned scarf, standing against a plain gray background.

Nuvali Polo Cardigan Navy

€179

A man with curly hair sits outdoors, resting his face on one hand, looking thoughtful. He wears the Blue de Gênes Gifu Knit Cardigan in Chocolate over a denim shirt, with a black jacket on his lap and green foliage behind him.

Gifu Knit Cardigan Chocolate

€219

A man models the Blue de Gênes Sakura Knit Cardigan in Stone, showing off its chunky knit texture and dark buttons as he stands sideways, hands behind his head, highlighting both the sweater’s details and his thoughtful look.

Sakura Knit Cardigan Stone

€239

A man in a blue textured blazer, blue and white striped shirt, and navy tie with red stripes adjusts his tie. His look is effortlessly stylish—perfectly complemented by the Blue de Gênes Gifu Knit Cardigan in Navy.

Gifu Knit Cardigan Navy

€219

Nuvali Polo Cardigan Dark Slate

€179

Porto Knit Fungi

€199

Close-up of a person wearing the Blue de Gênes Yomaha Halfzip Knit in navy over a blue and white striped collared shirt, layered with a brown and navy houndstooth coat. The person's neck and lower face are partially visible.

A man with tousled hair stands against a plain background, wearing the Blue de Gênes Yomaha Halfzip Knit in navy under a brown houndstooth coat. He looks down, holding his coat open with one hand.

Yomaha Halfzip Knit Navy

€299

Wearing the Blue de Gênes Toyama Stripe Knit L/S in Dark Navy with blue jeans and a cap, a person walks outdoors, a folded newspaper in their back pocket, surrounded by green foliage and a gravel path.

Toyama Stripe Knit L/S Dark Navy

€249

ABOUT US

Behind the brand

ABOUT US

Behind the brand

THE
CLASSICS

A CURATED SELECTION OF OUR BEST-SELLING ITEMS. YOUR WARDROBE STAPLES.

EXPLORE

YOUR WARDROBE STAPLES

BGpaulo Pavia 1 V2 Chino Charcoal

€169

The Paulo Pavia 1 V2 Chino - Army by Blue de Gênes features front pockets, button and zip closure, and rolled cuffs. Inspired by vintage military styles, these green chinos are crafted from soft stretch cotton. Shown laid flat on a white background.

A person models the Blue de Gênes Paulo Pavia 1 V2 Chino - Army, styled with a white t-shirt and one hand in their pocket, shown from the waist down against a plain background.

BGpaulo Pavia 1 V2 Chino Army

€169

A man wearing a white t-shirt, Blue de Gênes BGpaulo Pavia 1 V2 Chino in Midnight Blue, and brown shoes stands against a plain light background, looking down with one hand on his head and the other in his pocket.

BGpaulo Pavia 1 V2 Chino Midnight Blue

€169

A pair of Blue de Gênes Paulo Pavia 1 V2 Chino pants in khaki cotton stretch, featuring button and zipper closure, front and back pockets, and slightly rolled-up cuffs, laid flat on a white background.

A close-up shows a person wearing Blue de Gênes Paulo Pavia 1 V2 Chino - Khaki pants in cotton stretch, styled with a blue chambray shirt and black top. The chinos feature a small red and white shield pin near the pocket.

BGpaulo Pavia 1 V2 Chino Khaki

€169

A person stands with one hand in their pocket, wearing Blue de Gênes Paulo Pavia 1 V2 Chino – Fungi, crafted from cotton stretch fabric. The photo is cropped from the chest down, highlighting this stylish and casual look.

A man with curly hair sits on a chair, wearing a denim jacket, light blue shirt, Blue de Gênes Paulo Pavia 1 V2 Chino - Fungi pants, white socks, black shoes, and holding a hat while looking to the side.

BGpaulo Pavia 1 V2 Chino Fungi

€169

The Blue de Gênes Recco F V2 Jeans - Rinse Wash feature dark blue denim, five pockets, copper rivets, visible stitching, and straight-cut legs, shown laid flat on a white background.

A close-up side view shows a person in Blue de Gênes Recco F V2 Jeans - Rinse Wash and a white shirt, highlighting the jeans visible stitching and pocket details against a light, blurred background.

BGrecco F V2 Jeans Rinse Wash

€199

BGgiacomo Selvedge V2 Jeans Raw Denim

€259

A man stands with his back to the camera, wearing a white T-shirt, Blue de Gênes BGvinci Pala Dark V2 Jeans in dark blue denim, and brown shoes. One arm is bent behind his back as he holds his opposite wrist.

BGvinci Pala Dark V2 Jeans Dark Blue Denim

€199

Wearing Blue de Gênes Menzo Dobby Chino in khaki, featuring a side emblem and comfort stretch, the individual pairs them with a white shirt. Theyre viewed waist-down against a light, textured background, emphasizing the vintage style of their outfit.

A man with medium-length hair and a mustache stands on a wooden floor in a vintage look. He wears a white henley shirt with Blue de Gênes Menzo Dobby Chino - Khaki pants, featuring comfort stretch. His hands are behind his back against a wrinkled white fabric backdrop.

Menzo Dobby Chino Khaki

€159

Sandro Oxford Shirt White

€149

Close-up of Blue de Gênes Menzo Dobby Chino in Dark Navy, featuring a visible side pocket and belt loop for vintage-inspired style. A small triangular patch adds charm. Crafted from comfort stretch fabric, they have a smooth yet slightly textured finish.

Menzo Dobby Chino Dark Navy

€159

A bearded man stands against an off-white fabric, wearing a Blue de Gênes Zorba Knit Waistcoat in navy over a white shirt, with blue jeans and brown shoes. His hands are in his pockets, admiring the corozo nut buttons as he gazes sideways.

Zorba Knit Waistcoat Navy

€169

A bearded man in a Blue de Gênes Sandro Oxford Shirt with blue stripes and dark jeans stands near a ladder. He gazes to the side, hands clasped, in a minimalistic setting with a plain background, reflecting simple elegance and subtle sophistication.

Sandro Oxford Shirt Blue Stripe

€149

The Sagi Nuovo T-shirt by Blue de Gênes is crafted from premium cotton, featuring a regular fit, a small left chest pocket, and black label inside the collar. Displayed on white with The Classics diagonal banner in the bottom right corner.

Sagi Nuovo T-shirt White

€69

Close-up of a dark navy Gabbiano Dobby Blazers collar, featuring a Blue de Gênes label and the number 50. The textured fabric is reminiscent of vintage janitor blazers with visible stitching details, enhancing its timeless charm.

The Gabbiano Dobby Blazer by Blue de Gênes is displayed flat on a white background. This dark navy blazer, inspired by vintage janitor styles, features a single-breasted design with three buttons, a notch lapel, one chest pocket, and two large flap pockets.

Gabbiano Dobby Blazer Dark Navy

€269

Vinci Topaz Jeans Rinse Wash

€199

The Giacomo Selvedge Jeans in dark blue, from Blue de Gênes, crafted with Italian expertise, lie open on a light wooden floor. Made of rigid raw denim, they feature yellow stitching and visible belt loops, showcasing inside pockets and button fastening.

Giacomo Selvedge Jeans Raw Denim

€259

Blue de Gênes Repi Dai V Dark Jeans in dark blue denim are laid flat on a white surface. Made from comfort stretch fabric, they feature a button fly with visible buttons, rolled cuffs, and a light-colored lining on the interior waistband for style.

A man with long hair and a beard wears casual attire, including a white t-shirt, Repi Dai V Dark Jeans by Blue de Gênes, and black shoes. He poses beside hanging denim fabric and a table with folded cloth from Repi Jeans against a plain studio wall.

Repi Dai V Dark Jeans Dark Blue Denim

€199

Stone Menzo Dobby Chino by Blue de Gênes offers a vintage look with button and zipper closure, adjustable waistband, side pockets, slightly rolled cuffs, comfort stretch fabric, and a small emblem near the pocket.

Menzo Dobby Chino Stone

€159

A man with glasses and a beard confidently walks in front of an open-top red vintage car, wearing a striped long-sleeve shirt, Paulo Pavia 1 Chino - Ecru by Blue de Gênes, and beige shoes. The backdrop features a grassy hill under a cloudy sky.

Paulo Pavia 1 Chino Ecru

€169

Paulo Pavia 1 Chinos in jet black by Blue de Gênes, crafted in Italy from cotton stretch fabric. They feature side pockets, belt loops, a button, zip closure, and red stitching detail near the ankle hems. Laid flat against a white background.

A stack of Blue de Gênes Paulo Pavia 1 Chino pants, including jet black, made in Italy with premium stretch cotton, rests on a wooden table against a draped grayish fabric backdrop.

Paulo Pavia 1 Chino Jet Black

€169

A person in a Sandro Chambray Shirt by Blue de Gênes is adjusting their sleeve while wearing dark blue jeans against a light, crumpled fabric background.

Sandro Chambray Shirt Chambray

€159

The Sandro Oxford Shirt by Blue de Gênes, in light blue, is crafted from organic cotton. It has long sleeves, a front chest pocket, and a button-down design. Laid flat on a white background, it features a small label in the bottom right corner reading The Classics.

A person seen from behind wears the Sandro Oxford Shirt in blue by Blue de Gênes over a striped shirt, hands crossed behind their back and fingers holding the striped layer, against a plain gray background.

Sandro Oxford Shirt Blue

€149

Sagi Nuovo T-shirt Black

€69

Close-up of the Sagi Nuovo T-shirt in Dark Navy by Blue de Gênes, a wardrobe staple with an inside collar label reading Perpetuo Merino and Large in orange text. A loop hangs below the label, as this premium cotton piece is elegantly displayed on a white background.

The Blue de Gênes Sagi Nuovo T-shirt in dark navy, made from premium cotton, boasts a small chest pocket with subtle branding on the pocket and hem. Its displayed flat on a white background with diagonal text reading The Classics—an essential wardrobe staple.

Sagi Nuovo T-shirt Dark Navy

€69

A man with short brown hair and a beard stands against a light background, wearing a white T-shirt, Blue de Gênes BGvinci Pala Used V2 Jeans in denim blue, a necklace, and brown shoes. His hands are in his pockets as he looks to the side.

BGvinci Pala Used V2 Jeans Denim Blue

€219

BGrepi Dai V Dark V2 Jeans Dark Blue Denim

€199

Repi Giulio Light V2 Jeans Grey Denim

€189

A man stands against a plain background, wearing a white stretch cotton t-shirt and Blue de Gênes BGpaulo Pavia 1 V2 Chino pants in ecru, with brown shoes. He crosses one arm and touches his face, gazing thoughtfully into the distance.

BGpaulo Pavia 1 V2 Chino Ecru

€169

BGpaulo Pavia 1 V2 Chino Fudge

€169

The BGcosimo Trucker V2 Jacket by Blue de Gênes is a dark blue denim classic with long sleeves, front buttons, two chest and two lower pockets, visible contrast stitching, a collar, and a timeless regular fit.

BGcosimo Trucker V2 Jacket Dark Blue Denim

€279

BGvinci Girisha Rinse Jeans Rinse Wash

€169

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To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes.

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes.

ABOUT US

ABOUT US

THECLASSICS

FREE SHIPPING ON ALL ORDERS OVER €100

FREE SHIPPING ON ALL ORDERS OVER €100

Stories

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THE
CLASSICS