Timeless denim

Denim is more than fabric — it’s heritage, character, and time woven together. At Blue de Gênes, denim is inspired by the birthplace of blue jeans, Genoa, where maritime workwear met Italian craftsmanship. Each piece reflects that legacy: authentic washes, refined details, and a dedication to quality that only gets better with age. Designed to be worn, lived in, and shaped by its owner, our denim tells a story — yours.

Crafted for the journey - loved for the story.

Close-up of BGvinci Black OD Jeans in blue-black denim by Blue de Gênes, featuring comfort stretch, branded metal buttons, and a waistband label with the Blue de Gênes shield logo.The Blue de Gênes BGvinci Black OD Jeans in blue-black denim feature comfort stretch, a classic five-pocket design, metal rivets, and belt loops, shown laid flat on a white background.

BGvinci Black OD Jeans Blue Black Denim

€179
A man in a beige shirt and Blue de Gênes BGvinci Bianco Jeans - White leans back on a wooden chair, resting his head on his hand with a neutral expression, against a plain, light-colored background.A man wearing a blue long-sleeve shirt and BGvinci Bianco Jeans - White by Blue de Gênes sits sideways on a wooden chair against a plain white backdrop, looking to his left. He pairs his outfit with brown shoes for all-day comfort.

BGvinci Bianco Jeans White

€229
Close-up of a person wearing BGgiacomo Color Jeans - Tanin by Blue de Gênes in light brown corduroy, featuring a leather brand patch, paired with a cream knit sweater partially tucked into the waistband.A man in sunglasses, a cream knit shirt, tan pants, and a golf glove smiles on the golf course as he tosses a ball—his BGgiacomo Color Jeans - Tanin from Blue de Gênes add a casual touch to his sporty look.

BGgiacomo Color Jeans Tanin

€179
Close-up of the front pocket and belt loop area of Blue de Gênes BGgiacomo Color Jeans in Dolphin Grey, showing detailed stitching and metal rivets against a white background.BGgiacomo Color Jeans - Dolphin Grey by Blue de Gênes laid flat, displaying the front with five pockets, belt loops, button and zipper closure, and ankle cuffs.

BGgiacomo Color Jeans Dolphin Grey

€179
Close-up of Blue de Gênes BGrepi Kanto Jeans - Used in blue comfort stretch denim, featuring a slim fit, open fly with three metal buttons, and a beige label.The BGrepi Kanto Jeans - Used by Blue de Gênes are blue slim-fit jeans with rolled cuffs, comfort stretch denim, classic five-pocket design, and a mid-rise waist.

BGrepi Kanto Jeans Used

€259
Close-up of BGrepi Misto Jeans - Med Used by Blue de Gênes, featuring the branded waistband label and three black shield-embossed buttons against denim fabric.The BGrepi Misto Jeans - Med Used by Blue de Gênes feature a faded wash, classic five-pocket design, visible stitching, and rolled-up cuffs, shown laid flat on a white background.

BGrepi Misto Jeans Med Used

€269
Close-up of a person in Blue de Gênes BGgiacomo Tim Jeans - Antique wash, featuring blue denim, relaxed fit, yellow stitching, classic waistband details, and logo button. The outfit is paired with a green and gray striped shirt.A man stands indoors on a patterned rug before dark green curtains, wearing a white blazer, striped shirt, black shoes, and Blue de Gênes BGgiacomo Tim Jeans - Antique wash. A golf bag and dried flowers lie beside him.

BGgiacomo Tim Jeans Antique wash

€259
A person wearing Blue de Gênes BGvinci Hera Used Jeans in a used wash, styled with a black belt and a blue-and-white striped shirt. Their left hand is resting in the pocket of the comfort stretch denim jeans.A man in Blue de Gênes BGvinci Hera Used Jeans, a striped tie, and a beige trench coat puts on his jacket next to a golf bag with clubs, standing on a patterned rug before dark green curtains.

BGvinci Hera Used Jeans Used

€189
Close-up of a person wearing BGmarco Rowan Jeans - Used by Blue de Gênes, highlighting the front pocket and waistband of these classic 5-pocket relaxed fit denim jeans.A man with short hair stands against a plain background, wearing a white t-shirt, Blue de Gênes BGmarco Rowan Jeans - Used (relaxed fit), brown shoes, and a watch, with one arm crossed over the other.

BGmarco Rowan Jeans Used

€189
BGvinci Trueblue Jeans - Mid Blue DenimA man in a navy blue sweater and BGvinci Trueblue Jeans - Mid Blue Denim from Blue de Gênes sits with one leg raised, holding a card and looking to the side. A light gray suitcase is on the floor near his foot.

BGvinci Trueblue Jeans Mid Blue Denim

€189
A person wearing a chunky beige knit sweater and Blue de Gênes Giacomo Selvedge V2 Jeans in raw denim stands with one hand in their pocket, photographed from the side against a plain background.A person with tattooed hands holds up a pair of Blue de Gênes Giacomo Selvedge V2 Jeans – Raw Denim by the waistband against a light background.

BGgiacomo Selvedge V2 Jeans Raw Denim

€259
BGrepi Giulio Light V2 Jeans - Grey DenimA man wears a white t-shirt, brown shoes, and Blue de Gênes BGrepi Giulio Light V2 Jeans in Grey Denim, standing with hands in pockets and looking down against a plain light background.

BGrepi Giulio Light V2 Jeans Grey Denim

€189
BGrepi Dai V Dark V2 Jeans - Dark Blue DenimA man in profile wears a white t-shirt, brown shoes, and Blue de Gênes BGrepi Dai V Dark V2 Jeans in dark blue denim, with one hand in his pocket against a plain light background.

BGrepi Dai V Dark V2 Jeans Dark Blue Denim

€199
BGvinci Pala Used V2 Jeans - Denim BlueA man with short brown hair and a beard stands against a light background, wearing a white T-shirt, Blue de Gênes BGvinci Pala Used V2 Jeans in denim blue, a necklace, and brown shoes. His hands are in his pockets as he looks to the side.

BGvinci Pala Used V2 Jeans Denim Blue

€219
BGvinci Pala Dark V2 Jeans - Dark Blue DenimA man stands with his back to the camera, wearing a white T-shirt, Blue de Gênes BGvinci Pala Dark V2 Jeans in dark blue denim, and brown shoes. One arm is bent behind his back as he holds his opposite wrist.

BGvinci Pala Dark V2 Jeans Dark Blue Denim

€199
Close-up of Blue de Gênes Vinci Dark Vintage Jeans in mid blue denim, featuring a red and white shield logo label, two metallic branded buttons, comfort stretch fabric, and visible orange stitching.Blue de Gênes Vinci Dark Vintage Jeans in mid blue denim feature comfort stretch, a slightly faded look, rolled-up cuffs, classic five-pocket styling, and visible stitching details.

Vinci Dark Vintage Jeans Mid Blue Denim

€289
BGvinci Girisha Rinse Jeans - Rinse WashA man stands in a white room wearing a white tee, Vinci Girisha Rinse Jeans by Blue de Gênes in rinse wash, and white sneakers with tan soles. He has one hand in his pocket and looks off to the side with a relaxed expression.

BGvinci Girisha Rinse Jeans Rinse Wash

€169
A person in Blue de Gênes Vinci Girisha Used Jeans and a white tee stands with their left hand in the jean pocket, shown from waist to mid-thigh.A man stands indoors against a light gray wall, looking down with his hands in the Vinci Girisha Used Jeans by Blue de Gênes. He wears a white t-shirt, beige sneakers, and soft lighting casts a gentle shadow behind him.

BGvinci Girisha Used Jeans Used

€179
A man faces away from the camera in a white t-shirt, brown shoes, and Blue de Gênes Giacomo Dark Horse Jeans in Denim Blue. He stands in a minimalist room with a red coat rack holding a camera and a sticker on the wall.A man stands indoors wearing Blue de Gênes Giacomo Dark Horse Jeans in Denim Blue, a white t-shirt, and brown shoes. One hand is in his pocket as he looks to the side against a plain, minimally decorated background.

Giacomo Dark Horse Jeans Denim Blue

€239
A person wearing a navy blue knit sweater, a blue-and-white striped shirt, and Blue de Gênes Giacomo BLK Used Jeans in grey denim with one hand in their pocket, photographed from the side.A man leans against a white wall with his hands in his pockets, wearing a brown plaid coat, navy sweater, light blue shirt, Blue de Gênes Giacomo BLK Used Jeans in grey denim, and tan loafers.

Giacomo BLK Used Jeans Grey Denim

€249
Close-up of the upper part of Blue de Gênes Recco BlueBlk Jeans in blue-black denim, showing the front pocket, shield-shaped emblem, metal rivets, and a Made in Italy label with an Italian flag. These jeans feature a relaxed regular fit.A pair of Blue de Gênes Recco BlueBlk Jeans in blue-black denim, laid flat on a white background, featuring front pockets, belt loops, button closure, and a relaxed regular fit with tapered legs.

Recco BlueBlk Jeans Blue Black Denim

€249
A person wears Blue de Gênes Recco Blue Vintage Jeans in a vintage wash with visible seams and a curved stitch on the back pocket, styled with a dark blue sweater and one hand in their pocket, shown from the waist down.A man in a navy jacket, Blue de Gênes Recco Blue Vintage Jeans - Vintage Wash, and cream sneakers sits on a wooden stool beside a paint roller, tray of blue paint, and a canvas with blue brush strokes on the floor.

Recco Blue Vintage Jeans Vintage Wash

€259
Close-up of Blue de Gênes Repi BlueBlk Used Jeans in blue-black stretch denim, with two shield-embossed metal buttons and a label above the waistband featuring a red cross and the Blue de Gênes brand name.The Blue de Gênes Repi BlueBlk Used Jeans feature blue-black comfort stretch denim, a slim fit, subtle thigh fading, classic five-pocket styling, rolled cuffs, and visible stitching details.

Repi BlueBlk Used Jeans Blue Black Denim

€239
Repi Dark Vintage Jeans - Mid Blue DenimA person stands against a plain background wearing a white t-shirt, Blue de Gênes Repi Dark Vintage Jeans in mid blue denim, and brown suede loafers, hands in pockets. Their head is not visible in the image.

Repi Dark Vintage Jeans Mid Blue Denim

€289
A person wearing Blue de Gênes Giacomo Osaka Jeans - Dark Denim, featuring a relaxed loose fit with a thigh patch and light knee distressing, paired with a dark jacket and light blue shirt. Only the lower torso and upper legs are visible.A person sits in a black leather chair wearing Blue de Gênes Giacomo Osaka Jeans in dark denim, made in Italy, with a relaxed loose fit and a small ripped patch on the left thigh. The focus is on the jeans.

Giacomo Osaka Jeans Dark Denim

€299
Close-up of Vinci Used Jeans - Used by Blue de Gênes in blue comfort stretch denim, showing the waistband, front pocket with metallic button, coin pocket, and shield-shaped logo near the pocket. Made in Italy.The Vinci Used Jeans - Used by Blue de Gênes are blue regular fit jeans with a classic five-pocket design, cuffed hems, and subtle fading and whiskering. Made from comfort stretch denim, they are shown laid flat on a white background.

Vinci Used Jeans Used

€249
Close-up of Vinci Venom Blk Jeans - Dark Denim by Blue de Gênes, regular fit and made in Italy, showing a shield emblem on the pocket and styled with a brown woven leather belt.A man in a rust-colored jacket and black pants stands casually in a doorway, holding a green apple. His Vinci Venom Blk Jeans in dark denim from Blue de Gênes, made in Italy, complete his relaxed look with effortless style.

Vinci Venom Blk Jeans Dark Denim

€219
Close-up of Blue de Gênes Vinci G Dark Grey Jeans in grey denim, featuring comfort stretch, regular fit, a partially open button fly with copper buttons, and a white brand label sewn onto the waistband.The Blue de Gênes Vinci G Dark Grey Jeans are slim-fit grey denim with comfort stretch, front and back pockets, button and zip closure, and slightly faded thighs. Shown laid flat on a white background.

Vinci G Dark Grey Jeans Grey Denim

€269
Close-up of Repi Roll Jeans in mid blue denim by Blue de Gênes, featuring a branded label inside the waistband. These regular slim-fit jeans show off a metallic button with brand engraving and classic stitching details, made from comfort stretch denim for added ease.These Repi Roll Jeans from Blue de Gênes, in mid blue denim, feature a classic five-pocket design and metal rivets. Made with comfort stretch denim, they include a button and zipper fly, slight fading for a worn look, long straight legs, and unrolled cuffs.

Repi Roll Jeans Mid Blue Denim

€229
Close-up of Repi Tocco Jeans in bleach denim by Blue de Gênes, showcasing a prominent brand label on the waistband. Features three rustic metal buttons and comfort stretch fabric, revealing texture and stitching details that highlight craftsmanship.The Repi Tocco Jeans by Blue de Gênes, crafted from light blue comfort stretch denim, are showcased against a white background. These slim-fit jeans feature a five-pocket layout, belt loops, visible stitching, and subtle fading on the thighs and knees for a cool, worn appearance.

Repi Tocco Jeans Bleach Denim

€229
The Recco Otto Jeans in Mid Blue Denim by Blue de Gênes feature a relaxed regular fit, classic five-pocket design, slightly faded fabric with copper rivets, button closure, and a distressed look around the knees. Neatly rolled cuffs add to the style.A person stands casually with hands in the five-pocket style of their Blue de Gênes Recco Otto Jeans - Mid Blue Denim, where visible stitching draws attention, paired perfectly with a partially visible white shirt. The focus is on the side profile and relaxed regular fit of these classic jeans.

Recco Otto Jeans Mid Blue Denim

€239
Close-up of Giacomo Maracas Jeans in vintage wash with metallic buttons and a Blue de Gênes label, highlighting Italian craftsmanship. The denim features visible stitching details, and the buttons also display the brand name.The Giacomo Maracas Jeans by Blue de Gênes feature Italian craftsmanship in blue denim with a straight-leg cut, button and zipper fly, front pockets, belt loops, a slightly faded look, and folded cuffs.

Giacomo Maracas Jeans Vintage Wash

€229
A person in a white shirt and Blue de Gênes Vinci Denova Jeans (Dark Blue Denim) stands against a teal wall with legs crossed. They wear white high-top sneakers and a silver ring; the rustic wooden floor and a partially visible dark curtain complete the scene.A man in a white shirt and Vinci Denova Jeans by Blue de Gênes leans casually against a wooden door, teal wall behind him. Holding a pink hat and looking aside, he wears white sneakers; the expertly crafted Italian denim ensures both ease and style on the wooden floor.

Vinci Denova Jeans Dark Blue Denim

€239
A pair of Blue de Gênes Giacomo Bull WTH - White Denim jeans, featuring a brown leather patch and text, is displayed on a wooden floor. This Italian-crafted stone-washed piece rests over a denim jacket with navy blue sneakers beneath.A person with a mustache is relaxing on a couch wearing a striped shirt and scarf, with rings including one turquoise stone washed ring. They are set against wooden walls and patterned cushions reflecting Italian craftsmanship. Theyre also sporting Blue de Gênes Giacomo Bull WTH - White Denim jeans.

Giacomo Bull WTH White Denim

€199
Close-up of navy Repi Grasso Jeans by Blue de Gênes, featuring a label and two engraved metal buttons. These buttons add a rustic touch to the classic five-pocket design, showcasing the timeless appeal of regular slim-fit craftsmanship.Navy Repi Grasso Jeans by Blue de Gênes showcase a classic five-pocket style with button and zip closure, belt loops, and subtle stitching. The regular slim-fit jeans have a slightly textured fabric for a refined look.

Repi Grasso Jeans Navy

€219
The Giacomo Selvedge Jeans in dark blue, from Blue de Gênes, crafted with Italian expertise, lie open on a light wooden floor. Made of rigid raw denim, they feature yellow stitching and visible belt loops, showcasing inside pockets and button fastening.A man with shoulder-length hair and a beard stands with arms crossed, wearing a white t-shirt, Giacomo Selvedge Jeans - Raw Denim by Blue de Gênes, and white sneakers. The backdrop is softly draping textured beige fabric against a wooden floor.

Giacomo Selvedge Jeans Raw Denim

€259
A close-up highlights the Vinci Topaz Jeans - Rinse Wash by Blue de Gênes, crafted in Italy from Comfort Stretch Denim. The dark blue jeans feature visible stitching and a small checkered flag tag near the front pocket, paired with a crisp white T-shirt against a blurred, neutral-toned backdrop.A man with medium-length hair, wearing a white t-shirt, Blue de Gênes Vinci Topaz Jeans - Rinse Wash, and white sneakers stands with hands in pockets against a wrinkled white fabric backdrop. A wooden floor adds a rustic touch.

Vinci Topaz Jeans Rinse Wash

€199
A person in a brown sweater and Giacomo 77 Dark Used Jeans by Blue de Gênes stands against a neutral, textured backdrop. The side view highlights the relaxed loose fit of the clothing, emphasizing its stylish textures and colors.A bearded man wearing glasses sports a relaxed loose fit, donning a brown cardigan with embroidered design, navy shirt, Giacomo 77 Dark Used Jeans by Blue de Gênes in mid-blue denim, and brown shoes. He stands on cobblestones against a wrinkled white cloth backdrop.

Giacomo 77 Dark Used Jeans Mid Blue Denim

€259
A person in a knitted brown sweater and Vinci Haworth Jeans - Denim Blue by Blue de Gênes stands beside a wooden chair with a yellow seat indoors, with a radiator visible in the background.Seated comfortably in a tiled room with arms crossed and smiling, the person wears Vinci Haworth Jeans - Denim Blue by Blue de Gênes. The outfit is styled with a brown cardigan and loafers, while candles in metal holders decorate the radiator in the background.

Vinci Haworth Jeans Denim Blue

€279
The Repi Haworth Used Jeans in Denim Blue by Blue de Gênes are laid flat, showcasing a classic five-pocket design, button fly, comfort stretch denim, regular slim fit with slightly tapered legs, and rolled cuffs for a casual look against a white background.A bearded man in a white T-shirt and jeans stands before a light backdrop. Wearing Repi Haworth Used Jeans by Blue de Gênes, he looks down with a slight smile, revealing arm tattoos. Hes sporting black shoes.

Repi Haworth Used Jeans Denim Blue

€269

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