AW26 Highland

The Scottish Highlands are renowned for their raw and breathtaking landscapes, which have shaped a unique culture and a strong tradition of characteristic textiles. These elements have been thoughtfully translated into our AW26 collection’s details, fabrics and overall design language.

The colour palette is drawn directly from the majestic Highland scenery. A visual symphony of wild, untamed nature, where colours shift dramatically with the seasons and ever-changing weather – a palette as rugged as the terrain itself.

The BGcallum Zip Knit by Blue de Gênes is a hot fudge brown, chunky rib knit sweater featuring a high half-zip closure and long sleeves, showcased against a plain white background.A man with blond hair, looking down, wears the Blue de Gênes BGcallum Zip Knit in hot fudge brown under a navy jacket. He stands indoors adjusting his jacket, with some framed items blurred in the background.

BGcallum Zip Knit Hot Fudge Brown

€269,99
The BGlewis Wool Blazer - Dark Navy by Blue de Gênes features a double-breasted design with three front pockets, notched lapels, and classic button detailing, exemplifying relaxed tailoring. Shown against a plain white background.A man with light brown hair and a beard stands against a neutral wall, wearing the Blue de Gênes BGlewis Wool Blazer in Dark Navy over a brown and orange striped sweater and blue jeans, adjusting his jacket.

BGlewis Wool Blazer Dark Navy

€399,99
A close-up of the Blue de Gênes BGadamo Crewneck Knit in Hot Fudge Brown, featuring ribbed crewneck collar detail and a visible cream label inside the neckline.The BGadamo Crewneck Knit in Hot Fudge Brown by Blue de Gênes is a dark brown wool sweater with multicoloured nep speckles, featuring a ribbed crew neckline, cuffs, and hem, as well as a small embroidered logo on the left chest, shown against a plain white background.

BGadamo Crewneck Knit Hot Fudge Brown

€189,99
A man with light hair and a beard sits on a stool, wearing a dark jacket layered over the Blue de Gênes BGadamo Crewneck Knit in Dark Navy, paired with a patterned scarf and orange pants. His hands, showing tattoos, rest on his lap as he looks at the camera with a neutral expression.The Blue de Gênes BGadamo Crewneck Knit in dark navy is a long-sleeved wool sweater with a crew neckline, ribbed cuffs and hem, and a small embroidered logo on the left chest, shown against a plain white background.

BGadamo Crewneck Knit Dark Navy

€189,99
A close-up of the BGcomforto Knit Scarf - Ginger Bread Orange by Blue de Gênes, highlighting its ribbed wool texture, visible stitching, and a subtle embroidered patch with small symbols, showcasing the cozy chunky knit design.The BGcomforto Knit Scarf in Ginger Bread Orange by Blue de Gênes is laid flat on a white background, displaying its long, ribbed chunky knit design with a small stitched logo near one end.

BGcomforto Knit Scarf Ginger Bread Orange

€99,99
The BGcomforto Knit Scarf - Dark Navy by Blue de Gênes is a long, chunky knit scarf in a dark blue shade, featuring a small brown patch with stitched lettering near one end, displayed against a plain white background.A navy blue sweater and the BGcomforto Knit Scarf – Dark Navy by Blue de Gênes, both accented with embroidered initials, rest on a woven chair beside the back of a large canvas leaning against a softly lit wall.

BGcomforto Knit Scarf Dark Navy

€99,99
Close-up of the BGboshi Beanie in Ginger Bread Orange by Blue de Gênes, crafted from orange wool with a ribbed turn-up brim and adorned with a small silver shield-shaped pin featuring a black cross design—a tribute to timeless Blue de Gênes craftsmanship.The BGboshi Beanie - Ginger Bread Orange by Blue de Gênes is a rust-orange wool hat with a ribbed turn-up and folded cuff, finished with a small shield-shaped patch on the front. It is shown against a white background.

BGboshi Beanie Ginger Bread Orange

€69,99
The BGboshi Beanie - Dark Navy by Blue de Gênes is a dark navy wool beanie with a ribbed turn-up cuff and a small shield-shaped emblem on the front center of the cuff, shown against a plain light background.A bearded man wearing a brown shearling jacket, a navy knit scarf, and the BGboshi Beanie in Dark Navy by Blue de Gênes sits indoors, gazing thoughtfully to the side.

BGboshi Beanie Dark Navy

€69,99
The BGshield Tie - Dark Navy by Blue de Gênes is a navy blue silk tie adorned with small red and white shield patterns, and features a beige label reading “Blue de Gênes” with the brand’s logo displayed above the text.The BGshield Tie - Dark Navy by Blue de Gênes is expertly crafted from luxurious silk in a deep navy hue, adorned with diagonal tan stripes and subtle shield motifs. Presented against a plain white background, this elegant accessory is distinguished by the refined Blue de Gênes logo, adding a touch of sophistication.

BGshield Tie Dark Navy

€69,99
A close-up of the BGcarl Tie in Dark Navy, a luxury silk striped tie by Blue de Gênes, showcases brown and white diagonal lines and features a label with the brand’s name alongside a small red and white shield logo.The BGcarl Tie - Dark Navy by Blue de Gênes is a luxurious navy blue accessory adorned with bold red and white diagonal stripes, beautifully showcased against a plain white background.

BGcarl Tie Dark Navy

€69,99
The BGcarl Tie - Ginger Bread Orange by Blue de Gênes, displayed against a plain white background, is a classic men’s accessory that adds a touch of sophistication to any outfit.A man with light brown hair and a beard looks down, wearing a navy jacket over a white shirt and the BGcarl Tie - Ginger Bread Orange by Blue de Gênes, seated indoors against a beige background with framed panels.

BGcarl Tie Ginger Bread Orange

€69,99
Close-up of the BGrepi Callum Jeans in Mid Blue Denim by Blue de Gênes, highlighting the waistband, belt loops, silver buttons, front pocket, and a white label featuring a red and blue crest with the brand’s name. These regular slim-fit jeans are made from comfort stretch denim for added ease of movement while maintaining the timeless five-pocket design.The BGrepi Callum Jeans in mid blue denim by Blue de Gênes are classic five-pocket jeans crafted from comfort stretch denim with a regular slim-fit silhouette, featuring subtle fading at the thighs and knees, shown laid flat on a white background.

BGrepi Callum Jeans Mid Blue Denim

€269,99
The BGfraser Zip Knit - Dark Navy by Blue de Gênes is a navy blue wool sweater featuring a ribbed mock neck, brown half-zip closure, and a single chest pocket on the left side.A man with wavy blond hair and a beard stands against a plain wall, arms crossed, wearing a brown blazer layered over the Blue de Gênes BGfraser Zip Knit in Dark Navy, paired with light blue ripped jeans.

BGfraser Zip Knit Dark Navy

€229,99
A man with blond hair and a beard stands indoors adjusting his collar, wearing a dark jacket with a shearling collar, the Blue de Gênes BGgordon Knit crew neck sweater in Dark Navy, and tan corduroy pants.The BGgordon Knit - Dark Navy from Blue de Gênes is a classic wool sweater in plain dark navy, featuring a crew neckline and ribbed cuffs. Displayed against a white background, this timeless piece includes subtle tan embroidery near the left hem.

BGgordon Knit Dark Navy

€189,99
A BGgordon Knit sweater by Blue de Gênes in Ginger Bread Orange, featuring a crew neckline, long sleeves, and ribbed cuffs, is displayed on a white background.A wooden chair draped with the Blue de Gênes BGgordon Knit in Ginger Bread Orange, along with other folded wool sweaters—including a navy crew neck—is set against a neutral-toned background. Next to the chair, a stool holds paintbrushes in a container and various art supplies.

BGgordon Knit Ginger Bread Orange

€189,99
Close-up of the BGhew Wool Overshirt in dark navy by Blue de Gênes, size L, showcasing a visible button and a cream-colored label with the brand’s name and a small shield logo above it—evoking classic workwear style.A dark navy, workwear-inspired BGhew Wool Overshirt from Blue de Gênes, featuring a collar and two front chest pockets, displayed against a plain white background.

BGhew Wool Overshirt Dark Navy

€299,99
Close-up of the BGhew Wool Overshirt in Winter Moss, featuring an olive green boiled wool fabric with a visible button and an inner collar label displaying Blue de Gênes along with a small shield logo above the brand name.The Blue de Gênes BGhew Wool Overshirt in Winter Moss features black buttons, two chest pockets, and a pointed collar, displayed on a plain white background.

BGhew Wool Overshirt Winter Moss

€299,99
The Blue de Gênes BGhew Wool Overshirt in Ginger Bread Orange is a long-sleeve, button-up boiled wool overshirt with two chest pockets and workwear-inspired styling, shown against a plain white background.A man with blond hair and a beard stands against a plain wall, wearing the Blue de Gênes BGhew Wool Overshirt in Ginger Bread Orange over a checked shirt with rolled-up sleeves and blue jeans. His hands are in his pockets, and he looks directly ahead.

BGhew Wool Overshirt Ginger Bread Orange

€299,99
The BGmudock Wool Waistcoat - Dark Navy by Blue de Gênes is a sleeveless, zip-up boiled wool waistcoat in dark navy, featuring two front pockets and a small metal detail on the right pocket, shown against a plain white background.A man with blond hair and a beard sits on a stool against a plain wall, wearing a dark jacket layered over the Blue de Gênes BGmudock Wool Waistcoat in Dark Navy, paired with orange pants and a patterned scarf. His hands rest on his lap, revealing several tattoos.

BGmudock Wool Waistcoat Dark Navy

€229,99
Close-up of the BGmudock Wool Waistcoat in Ginger Bread Orange, featuring a Blue de Gênes label stitched to the navy blue fabric lining, evoking the look of classic workwear-inspired vests.The BGmudock Wool Waistcoat in Ginger Bread Orange by Blue de Gênes is a rust-colored, workwear-inspired vest with a zip-up front, two pockets (one adorned with a small metal pin), and dark fabric lining. It is laid flat on a plain white background.

BGmudock Wool Waistcoat Ginger Bread Orange

€229,99
The Blue de Gênes BGyodo Check Overshirt in Grey Check is a men’s regular fit, long-sleeve button-up flannel shirt with a grey check pattern and two chest pockets with buttoned flaps, shown against a plain white background.A man with light hair and a beard stands with arms crossed against a neutral wall, wearing a brown turtleneck sweater layered under the Blue de Gênes BGyodo Check Overshirt in Grey Check.

BGyodo Check Overshirt Grey Check

€159,99
The BGduncan Ian Gilet by Blue de Gênes is a black button-up waistcoat made from lightweight textured fabric, featuring two front pockets and a beige inner lining. Displayed against a white background, this elegant linen-wool gilet is perfect for completing a refined three-piece suit.A man with light brown hair and a beard, dressed in the Blue de Gênes BGduncan Ian Gilet in black, looks down while flipping through a large book at a wooden table, surrounded by books and shelves in a cozy, softly lit room.

BGduncan Ian Gilet Black

€199,99
A man with light hair and a beard, wearing the Blue de Gênes BGleopardi Ian Blazer in black as part of a three-piece suit and brown shoes, stands with arms crossed, leaning against a wooden wall in a modern, warmly lit interior.A man with styled hair and a beard sits at a wooden table, wearing the BGleopardi Ian Blazer in Black from Blue de Gênes over a denim shirt. He looks to the side thoughtfully, with glasses, a notebook, and a glass of water in front of him.

BGleopardi Ian Blazer Black

€349,99
A man with a beard stands against a white wall, wearing a white shirt, Blue de Gênes BGvinci Iro Pant in Hot Fudge Brown (regular fit), tan boots, and an orange scarf. His hands are in his pockets, appearing relaxed in a minimal, studio-like setting that highlights the comfort stretch twill of his pants.

BGvinci Iro Pant Hot Fudge Brown

€189,99
The BGleopardi Skotch Blazer - Brown Check by Blue de Gênes is a brown wool blazer with a textured check pattern, two horn buttons, large front pockets, and a notched collar. Displayed against a plain white background, the blazer also features a small orange detail inside the collar.A man with wavy hair and a beard stands with arms crossed, wearing the BGleopardi Skotch Blazer in Brown Check by Blue de Gênes, featuring horn buttons and layered over shirts and a zip-up jacket, paired with light blue distressed jeans, against a plain light-colored background.

BGleopardi Skotch Blazer Brown Check

€339,99
The BGalec Skotch Waistcoat - Brown Check by Blue de Gênes is a brown checkered vest made from wool, featuring corduroy shoulder panels, front pockets, and a hanging loop inside the collar, shown against a white background.A man stands indoors wearing a tan jacket with corduroy panels, matching pants, and brown boots. He is buttoning his jacket and looking forward. Next to him is a stool draped with the BGalec Skotch Waistcoat - Brown Check from Blue de Gênes. Blank canvases lean against the wall behind him.

BGalec Skotch Waistcoat Brown Check

€239,99
The BGFukui Wool Blazer - Grey Mel by Blue de Gênes, featuring an unstructured design with two black buttons, two large front pockets, and a notched lapel, is displayed on a plain white background.A man with blond hair and a beard wears the Blue de Gênes BGFukui Wool Blazer in Grey Mel, styled in a relaxed fit over a white shirt, patterned scarf, and jeans. He stands against a neutral wall with his hands in his pockets, gazing calmly at the camera.

BGFukui Wool Blazer Grey Mel

€269,99
Back view of the BGkyoto Wool Pant in Grey Mel by Blue de Gênes: a pair of straight-leg, cuffed grey dress pants with belt loops and two welt pockets, laid flat on a white background—an ideal example of relaxed tailored trousers offering a timeless straight-leg silhouette.A pair of Blue de Gênes BGkyoto Wool Pant in Grey Mel, featuring a relaxed tailored fit with a straight-leg silhouette, button and zipper closure, belt loops, and side pockets, laid flat on a white background.

BGkyoto Wool Pant Grey Mel

€199,99
A man in a green coat, Blue de Gênes BGvinci OM Jeans in denim wash, and brown boots leans against a beige sofa in a modern living room with sheer curtains, a shaggy rug, and a black floor lamp.The BGvinci OM Jeans - Denim wash from Blue de Gênes are regular fit blue jeans in an authentic worn-in wash, featuring a classic five-pocket design with a faded and distressed look, slight tears, and front whiskering, shown flat against a white background.

BGvinci OM Jeans Denim wash

€299,99
A man stands indoors near a wall, wearing a navy cardigan layered over the Blue de Gênes BGdaw Stripe Knit in Ginger Bread Orange, paired with blue jeans and brown boots. He is buttoning his cardigan while looking to the side.Blue de Gênes BGdaw Stripe Knit in Ginger Bread Orange, a 100% wool crewneck sweater with long sleeves and three buttons on one shoulder, featuring a bold striped pattern and shown against a plain white background.

BGdaw Stripe Knit Ginger Bread Orange

€249,99
BGdaw Stripe Knit - NavyA man with light brown hair reclines on a hammock chair indoors, wearing the BGdaw Stripe Knit - Navy sweater by Blue de Gênes—a maritime-inspired, 100% wool striped crewneck—paired with tan pants and a dark vest. Tattoos adorn his left arm and wrist as he gazes thoughtfully to the side.

BGdaw Stripe Knit Navy

€249,99
Close-up of BGgiacomo Arthour Jeans - Denim Blue by Blue de Gênes, featuring silver buttons, a signature Blue de Gênes waistband label, and a Candiani label reading “Made in Italy since 1938.” The comfort stretch denim showcases visible texture and stitching, emphasizing the durability of these jeans.A man with light hair and a beard stands indoors against a plain wall, wearing a rust-colored jacket layered over shirts, Brown boots, gloves, and relaxed loose fit BGgiacomo Arthour Jeans in Denim Blue by Blue de Gênes, with two canvases leaning against the wall nearby.

BGgiacomo Arthour Jeans Denim Blue

€249,99
The BGvalan Suede Jacket - Dark Brown by Blue de Gênes features a collar, button front, and three pockets—two spacious lower pockets and a smaller chest pocket—blending classic style with functional details for an authentic workwear-inspired look. This versatile blazer hybrid is shown against a plain white background.A man with blond hair and a beard stands by a window, arms crossed, wearing the BGvalan Suede Jacket in Dark Brown by Blue de Gênes over a sweater and collared shirt, and a patterned scarf around his neck.

BGvalan Suede Jacket Dark Brown

€699,99
The BGseras Shearling Coat - Dark Brown by Blue de Gênes is a brown suede coat with a double-breasted closure, featuring a cream-colored faux shearling collar and lining, two side pockets, and black buttons, displayed against a white background.A man wearing the BGseras Shearling Coat in dark brown by Blue de Gênes, paired with dark pants, a knit beanie, and a scarf sits on a wooden chair in a neutral-toned room with canvases propped against the wall behind him.

BGseras Shearling Coat Dark Brown

€1.399,99
A long-sleeve, dark navy crewneck sweater by Blue de Gênes, crafted from lightweight knit merino wool and featuring a subtle embroidered logo on the left chest, displayed against a plain white background.A man with light hair, a beard, and tattooed arms stands against a plain wall with his arms crossed and a neutral expression, wearing the BGhamish Crewneck Knit in Dark Navy by Blue de Gênes—a lightweight merino wool sweater—paired with blue jeans.

BGhamish Crewneck Knit Dark Navy

€159,99
A close-up of a sepia tint brown BGhamish Crewneck Knit by Blue de Gênes showcases its ribbed collar. The lightweight merino wool sweater features a visible Blue de Gênes tag with a small crest and includes a thin orange accent stripe along the inside neckline.The BGhamish Crewneck Knit in Sepia Tint Brown by Blue de Gênes is a long-sleeve crewneck sweater made from lightweight knit fabric, featuring a subtle embroidered logo on the left chest and presented against a plain white background.

BGhamish Crewneck Knit Sepia Tint Brown

€159,99
A close-up of the ginger bread orange, lightweight knit fabric of the Blue de Gênes BGhamish Crewneck Knit, featuring a small, embroidered shield-shaped design in slightly lighter thread at the center—perfect as a refined detail on this merino wool crewneck sweater.The BGhamish Crewneck Knit in Ginger Bread Orange by Blue de Gênes is a long-sleeve sweater crafted from lightweight merino wool, featuring a small embroidered logo on the left chest and shown against a plain white background.

BGhamish Crewneck Knit Ginger Bread Orange

€159,99
Close-up of the BGhamish Crewneck Knit in Beech Green by Blue de Gênes, made from dark merino wool and featuring a subtle embroidered heart shape outlined with small dots at the center.The BGhamish Crewneck Knit in Beech Green by Blue de Gênes is a lightweight merino wool sweater with long sleeves, showcased against a plain white background.

BGhamish Crewneck Knit Beech Green

€159,99
A man with blond hair and a beard stands indoors by a window, arms crossed. He wears a brown jacket, white shirt, and the Blue de Gênes BGmurry Polo Knit in Dark Navy beneath a scarf around his neck, looking confidently at the camera.The BGmurry Polo Knit - Dark Navy by Blue de Gênes is a navy blue merino wool sweater with a collar and three brown buttons down the front, featuring a textured knit and shown laid flat on a white background.

BGmurry Polo Knit Dark Navy

€199,99
Close-up of the BGgiacomo Alfie Jeans in mid blue denim, featuring visible stitching, three black buttons, belt loops, and a Blue de Gênes brand label on the inner waistband. Crafted from comfort stretch denim, these jeans offer a relaxed loose fit for all-day comfort and effortless style.The BGgiacomo Alfie Jeans in Mid Blue Denim by Blue de Gênes feature a straight leg cut, front and back pockets, and subtle fading on the thighs and knees. Crafted from comfort stretch denim, these jeans are displayed laid flat on a white background.

BGgiacomo Alfie Jeans Mid Blue Denim

€269,99

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