New Arrivals AW 2026

A stack of folded Blue de Gênes BGleroy Jeans - Raw Denim in various shades sits on a wooden stool, with art supplies and canvases blurred in the background.A man with blond hair and a beard stands by a window in an art studio, dressed in a brown jacket, white shirt, and Blue de Gênes BGleroy Jeans - Raw Denim. He stands with arms crossed; paintbrushes sit in the foreground.

BGleroy Jeans Raw Denim

€189,99
A man with blond hair relaxes on a modern chair draped with a furry throw, wearing a striped shirt, vest, and the BGliam Nebraska Chino - Brown by Blue de Gênes, paired with brown boots. Artwork and a lamp decorate the cozy, minimal room.BGliam Nebraska Chino - Brown trousers by Blue de Gênes, crafted from khaki-colored cotton chino fabric, feature cuffed hems, a front zipper with button closure, and an adjustable buckle strap. A tag is attached to the right-side belt loop. The pants are displayed laid flat against a white background.

BGliam Nebraska Chino Brown

€269,99
The BGgregor Denim Shirt - Denim Blue by Blue de Gênes is a dark blue indigo cotton button-up shirt featuring long sleeves, white buttons, and two chest pockets, shown on a plain white background.A man with light brown hair and a scarf, dressed in the Blue de Gênes BGgregor Denim Shirt in Denim Blue, looks through a large book at a desk, surrounded by books and objects on softly lit shelves. Glasses and another open book rest on the table nearby.

BGgregor Denim Shirt Denim Blue

€189,99
Close-up of blue cotton denim BGmarco Sioux Jeans - Used by Blue de Gênes, showcasing a partially open zipper, visible waistband, belt loops, copper rivets, the signature Blue de Gênes brand label, and a partially visible white care tag on the right side. This pair offers the relaxed fit of Marco Used Jeans for everyday comfort.BGmarco Sioux Jeans - Used by Blue de Gênes: Relaxed fit blue cotton denim jeans with a straight-leg cut, five-pocket design, copper rivets, and button closure. These jeans feature a slightly faded, worn-in look and are shown laid flat on a light background.

BGmarco Sioux Jeans Used

€199,99
A pair of Blue de Gênes BGmarco Connor Jeans in black used denim, crafted from 100% cotton with a slightly faded look, featuring a classic five-pocket design, button closure, and straight legs, laid flat on a white background.A man stands indoors wearing a green jacket, Blue de Gênes BGmarco Connor Jeans in Black Denim Used—crafted from 100% cotton denim—brown boots, and a scarf. He faces forward with his hands in his pockets while a blank canvas leans against the wall behind him.

BGmarco Connor Jeans Black Denim Used

€199,99
The BGshield Tie - Dark Navy by Blue de Gênes is a navy blue silk tie adorned with small red and white shield patterns, and features a beige label reading “Blue de Gênes” with the brand’s logo displayed above the text.The BGshield Tie - Dark Navy by Blue de Gênes is expertly crafted from luxurious silk in a deep navy hue, adorned with diagonal tan stripes and subtle shield motifs. Presented against a plain white background, this elegant accessory is distinguished by the refined Blue de Gênes logo, adding a touch of sophistication.

BGshield Tie Dark Navy

€69,99
The BGenrico Hang Shirt by Blue de Gênes—crafted from 100% cotton with a navy check plaid pattern in blue, white, and gray—is shown laid flat on a plain white background.A man sits on a chair, resting his chin on his hand, wearing the BGenrico Hang Shirt - Navy Check by Blue de Gênes, crafted from 100% cotton with a classic collar, paired with tan pants. Beside him is a table with books, black skull decor, a large vase, and abstract black-and-white art in the background.

BGenrico Hang Shirt Navy Check

€159,99
Close-up of BGvinci Iro Pant in Ginger Bread Orange by Blue de Gênes, featuring exposed silver buttons, visible front pockets, and a Blue de Gênes label stitched on the waistband. Crafted from comfort stretch twill in a regular fit design.A pair of BGvinci Iro Pant - Ginger Bread Orange by Blue de Gênes, crafted from comfort stretch twill in a rich orange hue, features a straight-leg, regular fit design with rolled cuffs, five pockets, and a button fly, displayed flat against a white background.

BGvinci Iro Pant Ginger Bread Orange

€189,99
A man with a beard stands against a white wall, wearing a white shirt, Blue de Gênes BGvinci Iro Pant in Hot Fudge Brown (regular fit), tan boots, and an orange scarf. His hands are in his pockets, appearing relaxed in a minimal, studio-like setting that highlights the comfort stretch twill of his pants.

BGvinci Iro Pant Hot Fudge Brown

€189,99
A man with light brown hair and a beard, dressed in the Blue de Gênes BGcuddy Nebraska Jacket in blue and matching pants, sits on a stool while rolling up his sleeve. Blank canvases are stacked in the background.The BGcuddy Nebraska Jacket - Blue by Blue de Gênes is crafted from high-density dobby weave cotton and features a collar, button front, and three front pockets, shown here in navy blue against a white background.

BGcuddy Nebraska Jacket Blue

€329,99
The BGcarl Tie - Ginger Bread Orange by Blue de Gênes, displayed against a plain white background, is a classic men’s accessory that adds a touch of sophistication to any outfit.A man with light brown hair and a beard looks down, wearing a navy jacket over a white shirt and the BGcarl Tie - Ginger Bread Orange by Blue de Gênes, seated indoors against a beige background with framed panels.

BGcarl Tie Ginger Bread Orange

€69,99
A man with tattoos lounges on a modern chair with a fur throw, wearing a striped shirt, tan pants, a watch, and the Blue de Gênes BGdand Waistcoat in dark navy, in a cozy room decorated with framed pictures on the wall.Introducing the BGdand Waistcoat in Dark Navy by Blue de Gênes—a quilted waistcoat featuring a front zipper, one chest pocket, two flap front pockets, and a subtle logo detail on the right front. With its slightly padded texture and sleek, modern silhouette, this vest delivers the practical versatility of a classic utility waistcoat.

BGdand Waistcoat Dark Navy

€229,99
A man with blonde hair and a beard stands indoors, adjusting his navy Blue de Gênes jacket worn over a blue sweater. He wears Blue de Gênes BGpalco Cord Chino pants in Sepia Tint Brown, with framed canvases leaning against the wall behind him.A pair of BGpalco Cord Chino trousers in Sepia Tint Brown by Blue de Gênes hangs neatly from a leather strap on a metal clothing rack in a minimalist studio, surrounded by canvases and wooden boxes, highlighting the brand’s signature tapered silhouette.

BGpalco Cord Chino Sepia Tint Brown

€199,99
Close-up of the BGvinci Finlay Jeans - Vintage Wash by Blue de Gênes, featuring blue comfort stretch denim in a regular fit. Details include the waistband, two buttons, buttonhole, belt loops, front pocket edges with tan stitching, and a beige label bearing the Blue de Gênes logo on the inside—crafted for everyday wearability.The BGvinci Finlay Jeans - Vintage Wash by Blue de Gênes are a pair of dark blue jeans featuring a vintage wash with a faded, worn appearance, visible creasing on the front thighs, classic five-pocket styling, and rolled-up cuffs. Crafted from comfort stretch denim, they are displayed against a white background.

BGvinci Finlay Jeans Vintage Wash

€299,99
A pair of Blue de Gênes BGpalco Cord Chino pants in Ginger Bread Orange, featuring front pockets, belt loops, and rolled-up cuffs, displayed flat against a white background. These tapered leg chinos offer a relaxed fit for effortless everyday style.A man with blond hair and tattoos sits on a wooden stool, wearing a dark jacket, patterned scarf, Blue de Gênes BGpalco Cord Chino trousers in Ginger Bread Orange, and brown shoes in a minimal studio space.

BGpalco Cord Chino Ginger Bread Orange

€199,99
Close-up of the BGbarnaba Iro Overshirt in Ginger Bread Orange by Blue de Gênes—a workwear-inspired, rust-hued collared overshirt featuring a single black button and a visible fabric tag displaying the Blue de Gênes shield logo above the brand name. Crafted from soft comfort fabric, this piece embodies rugged style with everyday versatility.The BGbarnaba Iro Overshirt in Ginger Bread Orange by Blue de Gênes features a button-up front, long sleeves, classic collar, two buttoned chest pockets, and a straight hem. Crafted from soft comfort fabric with a workwear-inspired design, it is displayed against a plain white background.

BGbarnaba Iro Overshirt Ginger Bread Orange

€239,99
The BGgreg L/S Grandad - White by Blue de Gênes is a regular fit, long-sleeve cotton poplin Henley shirt with a round neckline and corozo nut three-button placket, shown on a plain white background.A man with blond hair sits on a chair, sipping from a mug and holding paintbrushes in one hand. He wears the BGgreg L/S Grandad shirt in white by Blue de Gênes, paired with blue pants, bracelets, and a scarf. A painting canvas appears in the background.

BGgreg L/S Grandad White

€79,99
Close-up of the waistband and fly of Blue de Gênes BGrepi TrueBlack Jeans, featuring silver buttons and a visible inner label. Made from comfort stretch black denim for style and ease, set against a white background.The BGrepi TrueBlack Jeans by Blue de Gênes are black slim fit jeans in comfort stretch denim with a five-pocket design, silver rivets, and button fly, shown laid flat on a white background.

BGrepi TrueBlack Jeans Black Denim

€189,99
The BGcuddy Nebraska Jacket - Brown by Blue de Gênes is a light brown, long-sleeve workwear jacket crafted from high-density cotton with a subtle dobby weave. It features a button-up front, three front pockets, and a collar, and is shown laid flat on a white background.A man with light hair and a mustache stands indoors, wearing the Blue de Gênes BGcuddy Nebraska Jacket in brown—crafted from high-density cotton with a subtle dobby weave. He buttons his collar while looking slightly away from the camera, his matching pants completing the utilitarian ensemble.

BGcuddy Nebraska Jacket Brown

€329,99

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