True North was the point used for navigating at sea in ancient times. Unique brand values are the True North of BdG ́s design philosophy. Authenticity and heritage playing into more traditional utility and excellent craftsmanship are the unique brand values behind the details and functionality of the garments.For AW22, Blue de Gênes is celebrating retro nostalgia in a modern way that is future-affirming. A theme, evoking a sense of comfort and familiarity.