Blue de Gênes | Official Webshop & Brandsite

Spring / Summer
2025

Explore the collection

Spring / Summer
2025

Explore the collection

DENIM

THE VERY HEART OF WHAT WE DO

Explore our different silhouettes, fabrics and washes.

Explore

New Arrivals

Salty Logo T-Shirt Navy

899 kr

A dark-haired man with a mustache wears the Blue de Gênes Cappa Stripe Cardigan in whitecap over a navy shirt, standing before a painted wooden door featuring bird designs.

Cappa Stripe Cardigan Whitecap

2 399 kr

A man with brown hair and a mustache, wearing Blue de Gênes Kojima Jacket in navy, a yellow shirt, and a turquoise ring, leans against a blue curtain with arms crossed, looking into the distance.

Kojima Jacket Navy

2 899 kr

The Recco Otto Jeans in Mid Blue Denim by Blue de Gênes feature a relaxed regular fit, classic five-pocket design, slightly faded fabric with copper rivets, button closure, and a distressed look around the knees. Neatly rolled cuffs add to the style.

Recco Otto Jeans Mid Blue Denim

2 899 kr

The Western Studded Belt by Blue de Gênes is crafted in Italy from dark brown full-grain leather. It features a coiled design with a silver buckle, intricate patterns, and is adorned with turquoise studs and decorative silver accents.

Western Studded Belt Dark Brown

1 399 kr

Repi Grasso Jeans Stone

2 599 kr

The Gervaso Tarlo Blazer by Blue de Gênes is navy with a wrinkled cotton texture, notched collar, and three corozo buttons. It features two front pockets and long sleeves, all showcased on a white background.

Gervaso Tarlo Blazer Navy

2 999 kr

Suede Belt Yellow Grain

1 099 kr

A smiling man with long hair and beard relaxes on a wicker chair in an outdoor setting near a window, wearing a yellow shirt, blue jacket, and Blue de Gênes Vinci Super Used Jeans - expertly crafted in Italy.

Vinci Super Used Jeans Used

2 899 kr

The Giacomo Selvedge Jeans in dark blue, from Blue de Gênes, crafted with Italian expertise, lie open on a light wooden floor. Made of rigid raw denim, they feature yellow stitching and visible belt loops, showcasing inside pockets and button fastening.

Giacomo Selvedge Jeans Raw Denim

2 999 kr

A person wears the Blue de Gênes Cosimo Trucker Jacket in Dark Blue Denim over a beige, textured knit shirt, focusing on the jackets stitching and the shirts pattern across the upper torso.

Cosimo Trucker Jacket Dark Blue Denim

3 299 kr

FlexCord Belt Cognac

1 399 kr

Close-up of Vinci Antique Jeans in mid blue denim, featuring metal buttons and orange stitching. The Blue de Gênes label appears with a small crest and cursive text on a dark background, accentuating exquisite Italian craftsmanship.

Blue de Gênes Vinci Antique Jeans in mid blue denim are crafted from premium comfort stretch fabric, featuring subtle thigh and knee fading, five pockets, belt loops, and slightly rolled ankle cuffs—exemplifying exquisite Italian craftsmanship.

Vinci Antique Jeans Mid Blue Denim

2 999 kr

Recco F Jeans Rinse Wash

2 399 kr

These Repi Roll Jeans from Blue de Gênes, in mid blue denim, feature a classic five-pocket design and metal rivets. Made with comfort stretch denim, they include a button and zipper fly, slight fading for a worn look, long straight legs, and unrolled cuffs.

Repi Roll Jeans Mid Blue Denim

2 699 kr

A man in a white shirt and Vinci Denova Jeans by Blue de Gênes leans casually against a wooden door, teal wall behind him. Holding a pink hat and looking aside, he wears white sneakers; the expertly crafted Italian denim ensures both ease and style on the wooden floor.

Vinci Denova Jeans Dark Blue Denim

2 899 kr

The Repi Tocco Jeans by Blue de Gênes, crafted from light blue comfort stretch denim, are showcased against a white background. These slim-fit jeans feature a five-pocket layout, belt loops, visible stitching, and subtle fading on the thighs and knees for a cool, worn appearance.

Repi Tocco Jeans Bleach Denim

2 699 kr

The BdG S/S Grandad in navy by Blue de Gênes is a dark blue short-sleeve grandad t-shirt with a three-button placket featuring corozo nut buttons, laid flat on a white background.

BdG S/S Grandad Navy

799 kr

Vinci Topaz Jeans Rinse Wash

2 399 kr

The Giacomo Maracas Jeans by Blue de Gênes feature Italian craftsmanship in blue denim with a straight-leg cut, button and zipper fly, front pockets, belt loops, a slightly faded look, and folded cuffs.

Giacomo Maracas Jeans Vintage Wash

2 699 kr

A person in a Sandro Chambray Shirt by Blue de Gênes is adjusting their sleeve while wearing dark blue jeans against a light, crumpled fabric background.

Sandro Chambray Shirt Chambray

1 899 kr

Close-up of navy Repi Grasso Jeans by Blue de Gênes, featuring a label and two engraved metal buttons. These buttons add a rustic touch to the classic five-pocket design, showcasing the timeless appeal of regular slim-fit craftsmanship.

Navy Repi Grasso Jeans by Blue de Gênes showcase a classic five-pocket style with button and zip closure, belt loops, and subtle stitching. The regular slim-fit jeans have a slightly textured fabric for a refined look.

Repi Grasso Jeans Navy

2 599 kr

Enrico Grass Shirt Navy Stripe

2 199 kr

Elak Riga Shorts Blue Stripe

1 599 kr

A bearded man lies on a striped towel on the sand, exuding a vintage vibe. He wears a floral shirt and Blue de Gênes Menzo Cedric Chino in navy while holding a straw hat. His gaze is directed away from the camera, completing the relaxed beach look.

Menzo Cedric Chino Navy

2 299 kr

Close-up of a person wearing Blue de Gênes Menzo Cedric Chino in Green Bay with garment-dyed cotton ripstop fabric and pocket button detail, paired with a blue and white textured knit sweater. The background is softly blurred.

Menzo Cedric Chino Green Bay

2 299 kr

Abramo Desk Shorts Natural

1 699 kr

Basso Dob Shirt Blue Water

2 199 kr

Palto Riga Chino Blue Stripe

2 199 kr

A tattooed man hides his face under a blue cap while wearing a striped short-sleeve shirt over the Blue de Gênes BdG S/S Grandad t-shirt in Snow White, styled with cotton slub yarn, against a neutral backdrop.

BdG S/S Grandad Snow White

799 kr

The Lori Tarlo Chino in navy from Blue de Gênes is displayed on a white background. These relaxed-fit pants are made of navy cotton and include features like a button and zipper closure, belt loops, and side pockets.

Lori Tarlo Chino Navy

2 099 kr

Monte Stripe Knit Green Bay

1 499 kr

The Bologna Lapo Shirt by Blue de Gênes is a light blue, long-sleeve shirt in a cotton-linen blend. It features a mandarin collar, white buttons, and yarn-dyed stripes for subtle elegance, showcased on a pristine white background.

A man wears a Blue de Gênes Bologna Lapo Shirt in white stripe, paired with a white and navy patterned scarf. With a stylish side-swept hairstyle and mustache, he stands confidently against a white wall.

Bologna Lapo Shirt White Stripe

2 199 kr

Achille Cardigan Navy

2 399 kr

The individual sports a navy blazer adorned with a Blue de Gênes flag pin and wears a blue-and-white striped shirt. The ensemble includes the Ludovico Tarlo Gilet - Navy by Blue de Gênes, showcasing chambray fabric with buttons. The view captures their clothing details from the chest up, face partially visible.

Ludovico Tarlo Gilet Navy

2 199 kr

Wearing a Blue de Gênes Pantella Desk Gilet in natural, a person leans casually against a rustic wooden door. Complementing their look with Corozo buttons, navy shirt, and light gray sneakers on a wooden floor, the teal-painted wall adds charm to their effortless style.

Pantella Desk Gilet Natural

2 099 kr

BdG Grandad Navy

999 kr

A close-up of Blue de Gênes BdG Grandad in Snow White shows light gray fabric with a cotton slub-like texture. It has a subtle diagonal crease, slightly rough feel, faint horizontal lines, and soft matte finish reminiscent of a classic grandad t-shirt.

BdG Grandad Snow White

999 kr

Gabbiano Riga Blazer Blue Stripe

3 499 kr

Resort Melfi Shirt Multi Pattern

2 199 kr

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes.

Spring Knitwear

The Filo Knit Polo by Blue de Gênes in the Blue Water shade is a light blue, 100% cotton shirt featuring short sleeves, a subtle textured pattern, classic collar, and three-button placket. Displayed flat on a white background, it exudes timeless style.

A stack of Filo Knit Polo shirts by Blue de Gênes in beige, navy, light blue, mustard, and sage rests on a dark-framed wooden chair. Made from 100% cotton, they sit on a wooden floor against a light fabric background.

Filo Knit Polo Blue Water

1 499 kr

Monte Stripe Knit Navy

1 499 kr

A detailed view of the Filo Knit Polo in Green Bay by Blue de Gênes highlights its waffle-textured light green fabric, crafted from 100% cotton, revealing intricate patterns and soft folds.

The Filo Knit Polo in Green Bay by Blue de Gênes is a 100% cotton light green polo with short sleeves, a collar, textured pattern, and retro repeat stitch design on the buttoned placket, laid flat on a white background.

Filo Knit Polo Green Bay

1 499 kr

Achille Cardigan Navy

2 399 kr

A man with medium-length hair drinks from a mug in a dimly lit kitchen. He wears the Compra Open Polo Knit in Dark Navy by Blue de Gênes, featuring corozo nut buttons. A tattoo decorates his left forearm as various kitchen items enrich the black and white image.

In a casual, slightly cluttered kitchen, a person with long hair sips from a patterned mug. Theyre dressed in the Blue de Gênes Compra Open Polo Knit in Dark Navy, featuring corozo nut buttons and retro stitch details, their tattoos adding to the unique aesthetic.

Compra Open Polo Knit Dark Navy

1 899 kr

Cappa Stripe Cardigan Whitecap

2 399 kr

The Filo Knit Polo in Khaki by Blue de Gênes features a retro stitch pattern on tan, crafted from 100% cotton with a classic collar and button placket, all set against a white background.

A man in a 100% cotton khaki Filo Knit Polo by Blue de Gênes, wearing a blue denim jacket and jeans, gazes downward. He stands before a large blank canvas set against a draped cloth background.

Filo Knit Polo Khaki

1 499 kr

A close-up of Blue de Gênes Compra Open Polo Knit in khaki, made of organic cotton, showcases a chevron pattern with small eyelets for a textured, decorative look.

The Compra Open Polo Knit by Blue de Gênes is a khaki short-sleeve polo shirt with a collared neckline and button-up front. Made from organic cotton, it showcases a textured cable pattern throughout.

Compra Open Polo Knit Khaki

1 899 kr

Filo Knit Polo Navy

1 499 kr

Monte Knit Green Bay

1 599 kr

A person wearing a textured blue jacket over a sleek Filo Knit Polo in Yellow Grain by Blue de Gênes. The jacket, with visible buttons and a collar, complements the polos small notch and subtle pattern beautifully.

A smiling man with long hair and a beard, wearing a blue jacket, Blue de Gênes Filo Knit Polo in Yellow Grain, and jeans, casually sits on a woven chair outdoors. He leans back against a white wall with crossed legs, his hand adorned with a blue ring resting easily beside him.

Filo Knit Polo Yellow Grain

1 499 kr

Monte Knit Navy

1 599 kr

Monte Stripe Knit Green Bay

1 499 kr

A blue folding chair holds folded clothes, with a navy and white striped shirt on top. Below, theres a mint green shirt, Blue de Gênes Monte Knit in Porcelain Pink, and a dark green shirt made from soft cotton/linen blend. A textured white fabric drapes in the backdrop for a serene scene.

Monte Knit Porcelain Pink

1 599 kr

ABOUT US

Behind the brand

ABOUT US

Behind the brand

THE
CLASSICS

A CURATED SELECTION OF OUR BEST-SELLING ITEMS. YOUR WARDROBE STAPLES.

EXPLORE

YOUR WARDROBE STAPLES

Paulo Pavia 1 Chino Khaki

1 999 kr

Cosimo Trucker Jacket Dark Blue Denim

3 299 kr

Wearing Blue de Gênes Menzo Dobby Chino in khaki, featuring a side emblem and comfort stretch, the individual pairs them with a white shirt. Theyre viewed waist-down against a light, textured background, emphasizing the vintage style of their outfit.

A man with medium-length hair and a mustache stands on a wooden floor in a vintage look. He wears a white henley shirt with Blue de Gênes Menzo Dobby Chino - Khaki pants, featuring comfort stretch. His hands are behind his back against a wrinkled white fabric backdrop.

Menzo Dobby Chino Khaki

1 899 kr

A man with long hair and a beard leans against a wall, wearing a white t-shirt and Vinci Pala Dark Jeans in dark blue denim by Blue de Gênes. He stands near a ladder draped with fabric, exuding minimalist style and Italian craftsmanship.

The Vinci Pala Dark Jeans by Blue de Gênes are crafted in dark blue denim with Italian craftsmanship. They feature slightly rolled cuffs, a button closure, classic stitching, belt loops, front and back pockets, and a label reading The Classics.

Vinci Pala Dark Jeans Dark Blue Denim

2 399 kr

Sandro Oxford Shirt White

1 699 kr

Close-up of Blue de Gênes Menzo Dobby Chino in Dark Navy, featuring a visible side pocket and belt loop for vintage-inspired style. A small triangular patch adds charm. Crafted from comfort stretch fabric, they have a smooth yet slightly textured finish.

Menzo Dobby Chino Dark Navy

1 899 kr

A bearded man stands against an off-white fabric, wearing a Blue de Gênes Zorba Knit Waistcoat in navy over a white shirt, with blue jeans and brown shoes. His hands are in his pockets, admiring the corozo nut buttons as he gazes sideways.

Zorba Knit Waistcoat Navy

2 099 kr

A pair of light brown Blue de Gênes Paulo Pavia 1 Chino pants laid flat, crafted from cotton stretch fabric with a button and zip closure, side pockets, and slightly tapered legs featuring a visible seam at the cuff.

Paulo Pavia 1 Chino Fudge

1 999 kr

A bearded man in a Blue de Gênes Sandro Oxford Shirt with blue stripes and dark jeans stands near a ladder. He gazes to the side, hands clasped, in a minimalistic setting with a plain background, reflecting simple elegance and subtle sophistication.

Sandro Oxford Shirt Blue Stripe

1 699 kr

Close-up of a person wearing charcoal Paulo Pavia 1 Chino pants by Blue de Gênes, crafted from cotton stretch fabric, featuring side and back pockets against a light background. Paired with a white top, the visible stitching adds a refined look.

Paulo Pavia 1 Chino Charcoal

1 999 kr

The Sagi Nuovo T-shirt by Blue de Gênes is crafted from premium cotton, featuring a regular fit, a small left chest pocket, and black label inside the collar. Displayed on white with The Classics diagonal banner in the bottom right corner.

Sagi Nuovo T-shirt White

799 kr

Close-up of a dark navy Gabbiano Dobby Blazers collar, featuring a Blue de Gênes label and the number 50. The textured fabric is reminiscent of vintage janitor blazers with visible stitching details, enhancing its timeless charm.

The Gabbiano Dobby Blazer by Blue de Gênes is displayed flat on a white background. This dark navy blazer, inspired by vintage janitor styles, features a single-breasted design with three buttons, a notch lapel, one chest pocket, and two large flap pockets.

Gabbiano Dobby Blazer Dark Navy

3 199 kr

Vinci Topaz Jeans Rinse Wash

2 399 kr

Giacomo Selvedge Jeans Raw Denim

2 999 kr

Recco F Jeans Rinse Wash

2 399 kr

The Vinci Pala Used Jeans by Blue de Gênes, crafted in Italy, feature a button and zipper fly, rolled cuffs, classic five-pocket design, visible stitching details, and comfort stretch denim for effortless style and ease.

A bearded man in a white button-up shirt and black shoes, wearing Blue de Gênes Vinci Pala Used Jeans in denim blue, stands against a beige curtain backdrop, looking down. Crafted in Italy with comfort stretch denim.

Vinci Pala Used Jeans Denim Blue

2 499 kr

A man with a beard wears a white shirt and Repi Giulio Light Jeans in Grey Denim by Blue de Gênes, standing against a beige backdrop. He sports black shoes, has a tattoo on his right forearm, and theres a hint of greenery to the left.

Repi Giulio Light Jeans Grey Denim

2 199 kr

Blue de Gênes Repi Dai V Dark Jeans in dark blue denim are laid flat on a white surface. Made from comfort stretch fabric, they feature a button fly with visible buttons, rolled cuffs, and a light-colored lining on the interior waistband for style.

A man with long hair and a beard wears casual attire, including a white t-shirt, Repi Dai V Dark Jeans by Blue de Gênes, and black shoes. He poses beside hanging denim fabric and a table with folded cloth from Repi Jeans against a plain studio wall.

Repi Dai V Dark Jeans Dark Blue Denim

2 299 kr

Stone Menzo Dobby Chino by Blue de Gênes offers a vintage look with button and zipper closure, adjustable waistband, side pockets, slightly rolled cuffs, comfort stretch fabric, and a small emblem near the pocket.

Menzo Dobby Chino Stone

1 899 kr

A man with glasses and a beard confidently walks in front of an open-top red vintage car, wearing a striped long-sleeve shirt, Paulo Pavia 1 Chino - Ecru by Blue de Gênes, and beige shoes. The backdrop features a grassy hill under a cloudy sky.

Paulo Pavia 1 Chino Ecru

1 999 kr

The Paulo Pavia 1 Chino in Midnight Blue by Blue de Gênes is crafted from cotton stretch fabric, featuring a partially visible inside waistband. The chinos have an open button fly with silver buttons and front pockets with dark stitching, laid flat against a white background.

A long-haired, tattooed man stands with hands in pockets, wearing a white T-shirt and Blue de Gênes Paulo Pavia 1 Chino in Midnight Blue. He is beside a wooden ladder covered with denim fabric and a draped table against a light-colored floor and wall background.

Paulo Pavia 1 Chino Midnight Blue

1 999 kr

Paulo Pavia 1 Chinos in jet black by Blue de Gênes, crafted in Italy from cotton stretch fabric. They feature side pockets, belt loops, a button, zip closure, and red stitching detail near the ankle hems. Laid flat against a white background.

A stack of Blue de Gênes Paulo Pavia 1 Chino pants, including jet black, made in Italy with premium stretch cotton, rests on a wooden table against a draped grayish fabric backdrop.

Paulo Pavia 1 Chino Jet Black

1 999 kr

Sandro Chambray Shirt Chambray

1 899 kr

The Sandro Oxford Shirt by Blue de Gênes, in light blue, is crafted from organic cotton. It has long sleeves, a front chest pocket, and a button-down design. Laid flat on a white background, it features a small label in the bottom right corner reading The Classics.

Sandro Oxford Shirt Blue

1 699 kr

Sagi Nuovo T-shirt Black

799 kr

Close-up of the Sagi Nuovo T-shirt in Dark Navy by Blue de Gênes, a wardrobe staple with an inside collar label reading Perpetuo Merino and Large in orange text. A loop hangs below the label, as this premium cotton piece is elegantly displayed on a white background.

The Blue de Gênes Sagi Nuovo T-shirt in dark navy, made from premium cotton, boasts a small chest pocket with subtle branding on the pocket and hem. Its displayed flat on a white background with diagonal text reading The Classics—an essential wardrobe staple.

Sagi Nuovo T-shirt Dark Navy

799 kr

FREE SHIPPING ON ALL ORDERS OVER €100

Stories

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The Legend Of Genoa

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Corozo Nut Buttons

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Meet Our Denim Supplier

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About Us

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Meet our shirt supplier

DENIM

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes.

To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes.

ABOUT US

ABOUT US

THECLASSICS

FREE SHIPPING ON ALL ORDERS OVER €100

FREE SHIPPING ON ALL ORDERS OVER €100

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CLASSICS