Blue de Gênes

AW26 / HIGHLAND

New Arrivals

The BGpaulo Ottawa V3 Trousers in Ginger Bread Orange by Blue de Gênes, featuring a rust-toned straight-leg design with front and back pockets, belt loops, and a button closure, are laid flat on a white background.

A pair of BGpaulo Ottawa V3 Trousers in Ginger Bread Orange by Blue de Gênes is neatly folded and stacked alongside other slim fit chinos in navy, brown, and tan on a wooden chair with a woven seat. In the background, a canvas and wooden frame lean against the wall, highlighting the rich texture of each dobby corduroy piece.

BGpaulo Ottawa V3 Trousers Ginger Bread Orange

2 799,99 kr

A man with light brown hair and a beard sits and rolls up his sleeve, wearing the BGcuddy Nebraska Jacket in blue by Blue de Gênes along with matching pants. Blank canvases are stacked behind him.

The BGcuddy Nebraska Jacket - Blue by Blue de Gênes is a navy blue workwear jacket featuring a collar, button front, and three front pockets. It is crafted from durable cotton dobby weave and displayed on a light background.

BGpaulo Ottawa V3 Trousers Hot Fudge Brown

2 799,99 kr

BGvinci Finlay Jeans Vintage Wash

3 499,99 kr

A neatly folded stack of Blue de Gênes BGleroy Jeans - Raw Denim sits on a wooden stool, with art supplies and canvases softly blurred in the background.

A man with blond hair and a beard stands by a large window in a studio filled with art supplies and canvases. He wears a brown jacket, white shirt, and BGleroy Jeans - Raw Denim from Blue de Gênes, paired with boots, his arms crossed as he surveys the space.

BGgregor Denim Shirt Denim Blue

2 199,99 kr

BGmarco Sioux Jeans - Used by Blue de Gênes: Relaxed fit blue cotton denim jeans with a straight-leg cut, five-pocket design, copper rivets, and button closure. These jeans feature a slightly faded, worn-in look and are shown laid flat on a light background.

BGmarco Connor Jeans Black Denim Used

2 399,99 kr

BGvinci Iro Pant Ginger Bread Orange

2 199,99 kr

Close-up of the BGvinci Iro Pant in Hot Fudge Brown by Blue de Gênes, highlighting the distinct diagonal ridges and soft texture of its fabric, with subtle play of shadow and light—reminiscent of the premium comfort stretch twill used in these regular fit pants.

A man with a beard stands against a white wall, wearing a white shirt, Blue de Gênes BGvinci Iro Pant in Hot Fudge Brown (regular fit), tan boots, and an orange scarf. His hands are in his pockets, appearing relaxed in a minimal, studio-like setting that highlights the comfort stretch twill of his pants.

BGvinci Iro Pant Hot Fudge Brown

2 199,99 kr

BGcarl Tie Ginger Bread Orange

799,99 kr

A man with tattoos relaxes on a hammock-style chair, dressed in a striped shirt, dark vest, and beige pants—his look completed by the BGdand Waistcoat in Dark Navy from Blue de Gênes—as he gazes thoughtfully to the side in a cozy, softly lit room.

Introducing the BGdand Waistcoat in Dark Navy by Blue de Gênes—a sleeveless quilted utility vest crafted from waxed cotton with a subtle textured finish. It features a front zipper closure, a chest pocket, a flap pocket on the lower left, and a flat pocket on the lower right, completed with a curved hem for added style.

BGpalco Cord Chino Sepia Tint Brown

2 399,99 kr

Founded on the values of craftsmanship, quality materials and attention to detail, we go to work every day with a vision to create products that never go out of style, can be used for a long time and will age beautifully upon wear.
To do our designs justice, we source quality materials from around the world, add a sense of craftsmanship and use traditional techniques of making clothes. We do so to honor the story behind blue jeans – a story that has been our beacon since our foundation.

Knitted with purpose – worn with ease.

Introducing the BGrhys Knit - Dark Navy by Blue de Gênes: a vintage-inspired wool sweater in dark navy, featuring long sleeves, a crew neckline, and horizontal geometric and zigzag jacquard patterns in shades of brown, orange, and navy.

A man with blond hair and a beard sits against a plain wall, wearing the Blue de Gênes BGrhys Knit sweater in Dark Navy over a collared shirt, his sleeves rolled up and jewelry adorning his wrists and fingers, looking directly at the camera.

BGhamish Crewneck Knit Ginger Bread Orange

1 899,99 kr

A man with light hair, a beard, and tattooed arms stands against a plain wall with his arms crossed and a neutral expression, wearing the BGhamish Crewneck Knit in Dark Navy by Blue de Gênes—a lightweight merino wool sweater—paired with blue jeans.

BGhamish Crewneck Knit Dark Navy

1 899,99 kr

Close-up of the BGhamish Crewneck Knit in Beech Green by Blue de Gênes, made from dark merino wool and featuring a subtle embroidered heart shape outlined with small dots at the center.

The BGhamish Crewneck Knit in Beech Green by Blue de Gênes is a lightweight merino wool sweater with long sleeves, showcased against a plain white background.

BGhamish Crewneck Knit Beech Green

1 899,99 kr

A close-up of a sepia tint brown BGhamish Crewneck Knit by Blue de Gênes showcases its ribbed collar. The lightweight merino wool sweater features a visible Blue de Gênes tag with a small crest and includes a thin orange accent stripe along the inside neckline.

BGhamish Crewneck Knit Sepia Tint Brown

1 899,99 kr

A man stands indoors near a wall, wearing a navy cardigan layered over the Blue de Gênes BGdaw Stripe Knit in Ginger Bread Orange, paired with blue jeans and brown boots. He is buttoning his cardigan while looking to the side.

Blue de Gênes BGdaw Stripe Knit in Ginger Bread Orange, a 100% wool crewneck sweater with long sleeves and three buttons on one shoulder, featuring a bold striped pattern and shown against a plain white background.

BGdaw Stripe Knit Ginger Bread Orange

2 999,99 kr

A man with light brown hair reclines on a hammock chair indoors, wearing the BGdaw Stripe Knit - Navy sweater by Blue de Gênes—a maritime-inspired, 100% wool striped crewneck—paired with tan pants and a dark vest. Tattoos adorn his left arm and wrist as he gazes thoughtfully to the side.

BGgordon Knit Ginger Bread Orange

2 199,99 kr

A man with blond hair and a beard stands indoors adjusting his collar, wearing a dark jacket with a shearling collar, the Blue de Gênes BGgordon Knit crew neck sweater in Dark Navy, and tan corduroy pants.

The BGgordon Knit - Dark Navy from Blue de Gênes is a classic wool sweater in plain dark navy, featuring a crew neckline and ribbed cuffs. Displayed against a white background, this timeless piece includes subtle tan embroidery near the left hem.

BGadamo Crewneck Knit Hot Fudge Brown

2 199,99 kr

A man with light hair and a beard sits on a stool, wearing a dark jacket layered over the Blue de Gênes BGadamo Crewneck Knit in Dark Navy, paired with a patterned scarf and orange pants. His hands, showing tattoos, rest on his lap as he looks at the camera with a neutral expression.

BGadamo Crewneck Knit Dark Navy

2 199,99 kr

ABOUT US

Behind the brand

ABOUT US

Behind the brand

"He who works with his hands is a laborer.
He who works with his hands and his head is a craftsman.
He who works with his hands, his head and his heart is an artist."
- Saint Francis of Assisi

Denim crafted for the journey - loved for the story.

A man with folded arms leans against a wall, wearing a brown blazer, layered shirts, and Blue de Gênes BGvinci Break Jeans in a classic denim wash, paired with brown boots. An empty picture frame rests on the floor nearby.

BGvinci Break Jeans Denim wash

2 499,99 kr

The BGvinci Pala Used V2 Jeans by Blue de Gênes feature classic blue comfort stretch denim, a straight-leg fit, five pockets, belt loops, and a button-zipper closure, shown flat on a white background.

BGvinci Pala Used V2 Jeans Denim Blue

2 599,99 kr

A man stands indoors by empty picture frames, wearing a dark jacket over a brown sweater, BGvinci Black OD Jeans in Blue Black Denim from Blue de Gênes, and white sneakers. Paintbrushes in a jar sit on a nearby windowsill.

BGvinci Black OD Jeans Blue Black Denim

2 099,99 kr

Blue de Gênes BGrepi Giulio Light V2 Jeans in grey denim feature a regular slim fit, straight leg, comfort stretch, five pockets, button and zip closure, and a red detail on the right coin pocket, shown on a white background.

BGrepi Giulio Light V2 Jeans Grey Denim

2 199,99 kr

BGvinci Iro Pant Hot Fudge Brown

2 199,99 kr

Close-up of BGvinci Arrow Jeans in Denim Blue by Blue de Gênes, featuring exposed copper buttons, yellow stitching, and a branded label sewn inside the waistband, highlighting the comfort stretch denim.

BGvinci Arrow Jeans Denim Blue

2 399,99 kr

The BGvinci TrueBlack Jeans by Blue de Gênes are a pair of black denim jeans with a straight-leg fit, crafted from comfort stretch fabric and featuring five pockets and visible stitching, laid flat on a white background.

BGvinci TrueBlack Jeans Black Denim

2 199,99 kr

BGvinci Hermina Jeans Med Used

2 199,99 kr

BGgiacomo BB Jeans by Blue de Gênes in blue black denim, featuring a classic five-pocket design, made from rigid denim with subtle front fading and a relaxed loose fit, displayed flat on a white background.

A man standing indoors with arms crossed, wearing a navy jacket, plaid shirt, Blue de Gênes BGgiacomo BB Jeans in blue black denim, brown boots, and orange gloves, positioned in front of a plain wall and a wooden frame.

BGgiacomo BB Jeans Blue Black Denim

2 199,99 kr

Close-up of the waistband and button fly of the BGrepi TrueBlack Jeans in black denim by Blue de Gênes, featuring visible stitching, branded metallic buttons, and a Blue de Gênes label above the inner waistband—highlighting premium craftsmanship.

A pair of Blue de Gênes BGrepi TrueBlack Jeans in black denim is laid flat on a white background. Crafted from comfort stretch denim, these jeans feature five pockets, belt loops, and a button closure. The straight-leg style appears to have minimal visible wear.

BGrepi TrueBlack Jeans Black Denim

2 199,99 kr

A man with blond hair and a beard leans against a wall, wearing a gray blazer, white shirt, scarf, and relaxed-fit BGmarco Connor Jeans in Black Denim Used by Blue de Gênes. His hands are in his pockets and he looks relaxed, effortlessly embodying style in 100% cotton denim.

BGmarco Connor Jeans Black Denim Used

2 399,99 kr

BGvinci Ewan Jeans Color Denim

3 199,99 kr

BGrepi Presley Jeans Denim Blue

2 399,99 kr

Free shipping across the EU and Norway on orders over €100

The Classics

A curated selection of our most trusted pieces, designed to stand the test of time. From perfectly fitted shirts and essential t-shirts to tailored chinos and durable denim. These are the pieces you return to, season after season — reliable, refined, and always relevant.