Timeless denim

Denim is more than fabric — it’s heritage, character, and time woven together. At Blue de Gênes, denim is inspired by the birthplace of blue jeans, Genoa, where maritime workwear met Italian craftsmanship. Each piece reflects that legacy: authentic washes, refined details, and a dedication to quality that only gets better with age. Designed to be worn, lived in, and shaped by its owner, our denim tells a story — yours.

Crafted for the journey - loved for the story.

The BGvinci Break Jeans - Denim wash by Blue de Gênes are regular fit, dark blue jeans with distressed detailing, visible fading and rips, crafted from comfort stretch denim. Designed with five pockets and a button fly, they are displayed laid flat on a white background.A man with folded arms leans against a wall, wearing a brown blazer, layered shirts, and Blue de Gênes BGvinci Break Jeans in a classic denim wash, paired with brown boots. An empty picture frame rests on the floor nearby.

BGvinci Break Jeans Denim wash

2 499,99 kr
BGgiacomo BB Jeans by Blue de Gênes in blue black denim, featuring a classic five-pocket design, made from rigid denim with subtle front fading and a relaxed loose fit, displayed flat on a white background.A man standing indoors with arms crossed, wearing a navy jacket, plaid shirt, Blue de Gênes BGgiacomo BB Jeans in blue black denim, brown boots, and orange gloves, positioned in front of a plain wall and a wooden frame.

BGgiacomo BB Jeans Blue Black Denim

2 199,99 kr
Close-up of BGvinci Iro Pant in Ginger Bread Orange by Blue de Gênes, featuring exposed silver buttons, visible front pockets, and a Blue de Gênes label stitched on the waistband. Crafted from comfort stretch twill in a regular fit design.A pair of BGvinci Iro Pant - Ginger Bread Orange by Blue de Gênes, crafted from comfort stretch twill in a rich orange hue, features a straight-leg, regular fit design with rolled cuffs, five pockets, and a button fly, displayed flat against a white background.

BGvinci Iro Pant Ginger Bread Orange

2 199,99 kr
Close-up of beech green denim pants showing the waistband, front pockets, belt loops, metallic button, zip fly, and a label that reads Blue de Gênes with a small emblem above the text. Crafted from comfort stretch twill for ease of movement, these regular fit BGvinci Iro Pants by Blue de Gênes offer both style and everyday versatility.A pair of BGvinci Iro Pant in Beech Green by Blue de Gênes, crafted from comfort stretch twill, featuring a regular fit with front and back pockets, belt loops, and rolled cuffs, laid flat on a white background.

BGvinci Iro Pant Beech Green

2 199,99 kr
BGrepi Presley Jeans - Denim Blue by Blue de Gênes feature a slim-fit silhouette in blue denim with a subtle faded wash, classic five-pocket design, and visible belt loops. Crafted from comfort stretch denim for all-day ease, these durable jeans are displayed laid flat on a white background.A pair of BGrepi Presley Jeans - Denim Blue by Blue de Gênes hangs from a leather strap on a metal rod. These regular slim-fit jeans feature a brown patch adorned with a stitched geometric logo. The softly blurred background keeps the focus on the jeans and strap.

BGrepi Presley Jeans Denim Blue

2 399,99 kr
Close-up of the BGvinci Finlay Jeans - Vintage Wash by Blue de Gênes, featuring blue comfort stretch denim in a regular fit. Details include the waistband, two buttons, buttonhole, belt loops, front pocket edges with tan stitching, and a beige label bearing the Blue de Gênes logo on the inside—crafted for everyday wearability.The BGvinci Finlay Jeans - Vintage Wash by Blue de Gênes are a pair of dark blue jeans featuring a vintage wash with a faded, worn appearance, visible creasing on the front thighs, classic five-pocket styling, and rolled-up cuffs. Crafted from comfort stretch denim, they are displayed against a white background.

BGvinci Finlay Jeans Vintage Wash

3 499,99 kr
Close-up of the BGvinci Ewan Jeans - Color Denim by Blue de Gênes, regular fit in a dark blue wash with a visible button, zipper, and waistband label displaying the Blue de Gênes name and a small red and white shield logo above it. Made from comfort stretch denim to provide added ease of movement.The BGvinci Ewan Jeans in Color Denim by Blue de Gênes feature a straight, regular fit crafted from comfort stretch denim in a dark blue wash for all-day ease. These jeans are designed with five pockets and visible stitching, and are displayed laid flat on a white background.

BGvinci Ewan Jeans Color Denim

3 199,99 kr
Close-up of blue cotton denim BGmarco Sioux Jeans - Used by Blue de Gênes, showcasing a partially open zipper, visible waistband, belt loops, copper rivets, the signature Blue de Gênes brand label, and a partially visible white care tag on the right side. This pair offers the relaxed fit of Marco Used Jeans for everyday comfort.BGmarco Sioux Jeans - Used by Blue de Gênes: Relaxed fit blue cotton denim jeans with a straight-leg cut, five-pocket design, copper rivets, and button closure. These jeans feature a slightly faded, worn-in look and are shown laid flat on a light background.

BGmarco Sioux Jeans Used

2 399,99 kr
A pair of Blue de Gênes BGmarco Connor Jeans in black used denim, crafted from 100% cotton with a slightly faded look, featuring a classic five-pocket design, button closure, and straight legs, laid flat on a white background.A man stands indoors wearing a green jacket, Blue de Gênes BGmarco Connor Jeans in Black Denim Used—crafted from 100% cotton denim—brown boots, and a scarf. He faces forward with his hands in his pockets while a blank canvas leans against the wall behind him.

BGmarco Connor Jeans Black Denim Used

2 399,99 kr
Close-up of the waistband and fly of Blue de Gênes BGrepi TrueBlack Jeans, featuring silver buttons and a visible inner label. Made from comfort stretch black denim for style and ease, set against a white background.The BGrepi TrueBlack Jeans by Blue de Gênes are black slim fit jeans in comfort stretch denim with a five-pocket design, silver rivets, and button fly, shown laid flat on a white background.

BGrepi TrueBlack Jeans Black Denim

2 199,99 kr
Close-up of BGvinci Hermina Jeans - Med Used in dark blue, featuring an open zipper that reveals the Blue de Gênes label above the waistband and visible branded buttons. Crafted from comfort stretch denim, these regular fit jeans by Blue de Gênes offer a perfect blend of style and ease of movement.The BGvinci Hermina Jeans - Med Used by Blue de Gênes are a pair of dark blue jeans with a classic five-pocket design, button closure, and subtle thigh fading. Crafted from comfort stretch denim, they are displayed laid flat on a white background.

BGvinci Hermina Jeans Med Used

2 199,99 kr
Close-up of BGvinci Arrow Jeans in Denim Blue by Blue de Gênes, featuring exposed copper buttons, yellow stitching, and a branded label sewn inside the waistband, highlighting the comfort stretch denim.BGvinci Arrow Jeans - Denim Blue by Blue de Gênes, crafted from comfort stretch denim in a dark blue wash. These regular fit jeans feature a classic five-pocket design, copper button detailing, and subtle thigh fading. The jeans are displayed laid flat against a white background.

BGvinci Arrow Jeans Denim Blue

2 399,99 kr
A stack of folded Blue de Gênes BGleroy Jeans - Raw Denim in various shades sits on a wooden stool, with art supplies and canvases blurred in the background.A man with blond hair and a beard stands by a window in an art studio, dressed in a brown jacket, white shirt, and Blue de Gênes BGleroy Jeans - Raw Denim. He stands with arms crossed; paintbrushes sit in the foreground.

BGleroy Jeans Raw Denim

2 199,99 kr
The BGvinci Black OD Jeans - Blue Black Denim by Blue de Gênes are regular fit, comfort stretch jeans with a five-pocket design, button closure, and straight legs, shown laid flat on a white background.A man stands indoors by empty picture frames, wearing a dark jacket over a brown sweater, BGvinci Black OD Jeans in Blue Black Denim from Blue de Gênes, and white sneakers. Paintbrushes in a jar sit on a nearby windowsill.

BGvinci Black OD Jeans Blue Black Denim

2 099,99 kr
Close-up of Blue de Gênes BGvinci Bianco Jeans in white comfort stretch denim, highlighting the front pocket, a shield-shaped metal logo, and an interior "Made in Italy" label with the Italian flag.The BGvinci Bianco Jeans - White by Blue de Gênes are regular fit, Italian-made jeans in comfort stretch denim, with front pockets, belt loops, a button closure, and rolled-up cuffs. Shown laid flat on a white background.

BGvinci Bianco Jeans White

2 699 kr
Close-up of the front pocket area of Blue de Gênes BGgiacomo Color Jeans - Tanin, highlighting the stitching, belt loop, and metal rivets on rigid denim against a white background.BGgiacomo Color Jeans - Tanin by Blue de Gênes laid flat on a white background, showcasing five pockets, belt loops, and a button closure. Made from rigid denim with a relaxed loose fit, these jeans feature a straight leg cut and visible stitching along the seams and pockets.

BGgiacomo Color Jeans Tanin

2 099 kr
Close-up of the front pocket area of BGgiacomo Color Jeans - Dolphin Grey by Blue de Gênes, showing stitching, a coin pocket, metal rivets, part of the waistband, and belt loop in light gray rigid denim.BGgiacomo Color Jeans - Dolphin Grey by Blue de Gênes: rigid denim jeans with a straight-leg cut, relaxed loose fit, front and back pockets, belt loops, rolled-up cuffs, and visible stitching.

BGgiacomo Color Jeans Dolphin Grey

2 099 kr
Close-up of BGrepi Kanto Jeans - Used by Blue de Gênes in blue comfort stretch denim, highlighting the pocket area, a small shield emblem near the pocket, and a Made in Italy label with the Italian flag on the waistband.A pair of BGrepi Kanto Jeans - Used by Blue de Gênes in a slim-fit style with rolled-up cuffs, crafted from comfort stretch denim, displayed flat on a white background.

BGrepi Kanto Jeans Used

2 999 kr
Close-up of the BGrepi Misto Jeans - Med Used by Blue de Gênes, highlighting the front pocket with a small shield emblem and a subtle test label; inside the waistband, another label displays "Made in Italy" along with an Italian flag.The BGrepi Misto Jeans - Med Used by Blue de Gênes, featuring a button and zipper closure, front and back pockets, and a slightly faded blue denim finish, are laid flat on a white background—perfect for your next style test.

BGrepi Misto Jeans Med Used

2 999 kr
Close-up of the front pocket of the BGgiacomo Tim Jeans - Antique wash by Blue de Gênes, featuring a small shield-shaped logo with a white cross on a red background located near the coin pocket.The BGgiacomo Tim Jeans - Antique wash by Blue de Gênes are a pair of blue rigid denim jeans with a faded wash, featuring five pockets, belt loops, and rolled-up cuffs, laid flat on a white background.

BGgiacomo Tim Jeans Antique wash

From 2 911 kr
Close-up of the front pocket and coin pocket of a pair of blue 5-pocket denim jeans, highlighting the stitching details, metal rivets, and part of the waistband and belt loop. These BGmarco Rowan Jeans - Used by Blue de Gênes are made in Greece.The BGmarco Rowan Jeans - Used by Blue de Gênes, featuring a relaxed fit, faded blue cotton denim, front pockets, and rolled-up cuffs, are displayed laid flat on a white background.

BGmarco Rowan Jeans Used

From 2 124 kr
BGvinci Trueblue Jeans by Blue de Gênes feature a light wash, regular fit stretch denim, visible front buttons, belt loops, and classic five-pocket styling. The waistband has a stitched Blue de Gênes label with a red and white cross logo above.The BGvinci Trueblue Jeans by Blue de Gênes are mid blue, regular fit jeans made from comfort stretch denim with a classic five-pocket design, button closure, and rolled cuffs, shown laid flat on a white background.

BGvinci Trueblue Jeans Mid Blue Denim

From 2 135 kr
Close-up of the BGgiacomo Selvedge V2 Jeans in raw dark blue denim, featuring a button fly, visible stitching, and a Blue de Gênes label above the waistband. Expertly crafted in Italy, these relaxed fit jeans showcase timeless style and superior craftsmanship from Blue de Gênes.The BGgiacomo Selvedge V2 Jeans - Raw Denim by Blue de Gênes are a pair of dark indigo rigid denim jeans featuring tan stitching, five-pocket styling, and a button fly, laid flat on a white background. Expertly made in Italy for exceptional quality.

BGgiacomo Selvedge V2 Jeans Raw Denim

2 999,99 kr
Close-up of the waistband and upper front of the Blue de Gênes BGrepi Giulio Light V2 Jeans in grey denim, featuring belt loops, two buttons, front pockets, and a brand label. Crafted from comfort stretch denim.Blue de Gênes BGrepi Giulio Light V2 Jeans in grey denim feature a regular slim fit, straight leg, comfort stretch, five pockets, button and zip closure, and a red detail on the right coin pocket, shown on a white background.

BGrepi Giulio Light V2 Jeans Grey Denim

2 199,99 kr
A man wearing a white t-shirt, Blue de Gênes BGrepi Dai V Dark V2 Jeans in dark blue denim, and brown shoes stands against a light background, looking to his left with one hand in his pocket.A man stands in a well-lit room, wearing a white t-shirt, brown shoes, and Blue de Gênes BGrepi Dai V Dark V2 Jeans in dark blue denim. He looks to the side with one hand by his side. The background is plain and light-colored.

BGrepi Dai V Dark V2 Jeans Dark Blue Denim

2 299,99 kr
A close-up of the waist and upper part of BGvinci Pala Used V2 Jeans - Denim Blue by Blue de Gênes shows three exposed metallic buttons, an inner label with the brand name, and a small tag indicating made in Italy.The BGvinci Pala Used V2 Jeans by Blue de Gênes feature classic blue comfort stretch denim, a straight-leg fit, five pockets, belt loops, and a button-zipper closure, shown flat on a white background.

BGvinci Pala Used V2 Jeans Denim Blue

2 599,99 kr
A close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue stretch denim, featuring three metal buttons, orange stitching, and a branded inner label. Expertly crafted in Italy for a premium touch.The BGvinci Pala Dark V2 Jeans by Blue de Gênes are regular fit, dark blue comfort stretch denim jeans with orange stitching, five pockets, and a button closure. Crafted in Italy, shown flat on a white background.

BGvinci Pala Dark V2 Jeans Dark Blue Denim

From 2 248 kr
Close-up of the waist and buttons of a pair of navy BGvinci Iro Pant by Blue de Gênes, featuring metal buttons and a signature Blue de Gênes label. Crafted from comfort stretch twill for everyday ease, these regular-fit pants also display a partially visible white tag on the right side.A pair of BGvinci Iro Pants in navy by Blue de Gênes, crafted from comfort stretch twill with a classic five-pocket design, button closure, and straight legs, laid flat on a white background.

BGvinci Iro Pant Navy

2 199,99 kr
The BGvinci Girisha Rinse Jeans by Blue de Gênes feature a dark rinse wash, regular fit, comfort stretch denim, visible stitching, button fly, metal rivets, classic five-pocket design, and inner waistband label reading “Blue de Gênes.”.The Blue de Gênes BGvinci Girisha Rinse Jeans - Rinse Wash are dark blue, regular fit jeans in comfort stretch denim with copper rivets, contrast stitching, and a classic five-pocket design, shown laid flat on a white background.

BGvinci Girisha Rinse Jeans Rinse Wash

From 1 899,99 kr
A close-up of BGvinci Girisha Used Jeans by Blue de Gênes in blue comfort stretch denim, with a partially open button fly showing four metallic buttons, front pockets, contrast stitching, and an inner Blue de Gênes label.BGvinci Girisha Used Jeans by Blue de Gênes: regular fit, blue comfort stretch denim, classic five-pocket style with button closure and subtle fading, shown laid flat on a white background.

BGvinci Girisha Used Jeans Used

From 2 023 kr
Close-up of the upper section of the Giacomo Dark Horse Jeans - Denim Blue by Blue de Gênes, showing the front pocket with yellow stitching and a small brown and white shield emblem near the pocket.The Giacomo Dark Horse Jeans - Denim Blue by Blue de Gênes are a pair of dark blue, relaxed loose fit jeans featuring rolled-up cuffs, visible front pockets, belt loops, and a button closure. Crafted from rigid denim and made in Italy, they are displayed laid flat against a white background.

Giacomo Dark Horse Jeans Denim Blue

From 2 686 kr
Close-up of the upper section of Blue de Gênes Giacomo BLK Used Jeans in grey denim, highlighting the waistband, belt loop, front pocket, and a small shield-shaped logo on the coin pocket.A pair of Giacomo BLK Used Jeans in grey denim by Blue de Gênes, featuring a classic five-pocket design, button and zipper fly, and rolled cuffs, laid flat on a white background. These relaxed loose fit jeans offer timeless style and everyday comfort.

Giacomo BLK Used Jeans Grey Denim

2 899 kr
Close-up of the top of Blue de Gênes Recco BlueBlk Jeans in blue-black denim, featuring a front pocket, coin pocket, sewn badge with a red cross, and a "Made in Italy" label with an Italian flag—perfect details for favorite tapered leg jeans.A pair of Blue de Gênes Recco BlueBlk Jeans in blue black denim with a straight-leg fit, five pockets, metallic rivets, and a button fly, laid flat on a white background.

Recco BlueBlk Jeans Blue Black Denim

2 899 kr
Close-up of Blue de Gênes Recco Blue Vintage Jeans - Vintage Wash showing the front pocket, belt loop, contrast stitching, copper rivets, and an Italian-flag Made in Italy label sewn inside the waistband.The Recco Blue Vintage Jeans - Vintage Wash by Blue de Gênes are blue comfort denim jeans with a faded wash, five pockets, rolled-up cuffs, and a button closure, displayed flat on a white background.

Recco Blue Vintage Jeans Vintage Wash

From 2 911 kr
Close-up of Blue de Gênes Repi BlueBlk Used Jeans in blue-black denim, featuring classic five pockets, a front badge with a cross, and a "Made in Italy" label with the Italian flag.The Blue de Gênes Repi BlueBlk Used Jeans in blue-black denim are slim-fit comfort stretch jeans with front and back pockets, visible seams, and rolled cuffs. The durable jeans are displayed flat on a white background.

Repi BlueBlk Used Jeans Blue Black Denim

2 799 kr
Blue de Gênes Repi Dark Vintage Jeans in mid blue denim feature yellow stitching, a shield emblem on the coin pocket, and a “Made in Italy” label inside the waistband. The slim-fit jeans highlight the detailed front pocket area.The Repi Dark Vintage Jeans by Blue de Gênes are slim-fit, mid-blue denim jeans with a vintage wash, faded and worn look, rolled cuffs, visible stitching, and front/back pockets shown laid flat on a white background.

Repi Dark Vintage Jeans Mid Blue Denim

3 399 kr
A close-up of the Giacomo Osaka Jeans - Dark Denim by Blue de Gênes showcases a small front pocket with copper rivets and a visible rip near the bottom left, emphasizing the classic style of these relaxed, loose fit jeans.The Giacomo Osaka Jeans by Blue de Gênes in dark denim are a pair of rigid, blue distressed jeans featuring visible rips and a dark patch on the right thigh, shown laid flat with rolled cuffs.

Giacomo Osaka Jeans Dark Denim

3 499 kr
Close-up of Vinci Venom Blk Jeans - Dark Denim by Blue de Gênes, regular fit and made in Italy, showing a shield emblem on the pocket and styled with a brown woven leather belt.A man in a rust-colored jacket and black pants stands casually in a doorway, holding a green apple. His Vinci Venom Blk Jeans in dark denim from Blue de Gênes, made in Italy, complete his relaxed look with effortless style.

Vinci Venom Blk Jeans Dark Denim

2 499 kr
Close-up of the front pocket area of the Blue de Gênes Vinci G Dark Grey Jeans in grey denim, regular fit, made in Italy, with visible rivets and detailed stitching.A pair of Vinci G Dark Grey Jeans by Blue de Gênes—grey denim jeans crafted in Italy, featuring a slightly faded, worn look, front and back pockets, rolled-up cuffs, and a regular fit made from comfort stretch denim—are laid flat on a white background.

Vinci G Dark Grey Jeans Grey Denim

3 199 kr
Close-up of navy Repi Grasso Jeans by Blue de Gênes, featuring a label and two engraved metal buttons. These buttons add a rustic touch to the classic five-pocket design, showcasing the timeless appeal of regular slim-fit craftsmanship.Navy Repi Grasso Jeans by Blue de Gênes showcase a classic five-pocket style with button and zip closure, belt loops, and subtle stitching. The regular slim-fit jeans have a slightly textured fabric for a refined look.

Repi Grasso Jeans Navy

2 599 kr

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