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A plain white Sagi Nuovo T-shirt by Blue de Gênes, crafted from premium cotton with short sleeves and a small pocket on the left chest, is laid flat on a white background. A small dark tag accents the neckline, while "The Classics" appears in the bottom right corner, highlighting this regular fit t-shirt as an essential wardrobe staple.The Sagi Nuovo T-shirt in white by Blue de Gênes is a classic men's staple, crafted from soft, premium cotton in a regular fit. Featuring a small pocket on the left chest and a vertical "THE CLASSICS" label on the left side, this plain short-sleeve T-shirt is displayed against a white background.

Sagi Nuovo T-shirt White

799 kr
The Sagi Nuovo T-shirt in black by Blue de Gênes is a regular fit, short-sleeve tee featuring a small chest pocket and displayed on a white background. A dark blue "The Classics" tag appears in the bottom corner—an essential staple for every man's wardrobe.The Sagi Nuovo T-shirt by Blue de Gênes is a regular fit, premium cotton t-shirt in plain black with short sleeves and a small chest pocket. Laid flat on a white background, it features a vertical label on the left reading "THE CLASSICS." This versatile men's wardrobe staple combines style and comfort.

Sagi Nuovo T-shirt Black

799 kr
A close-up of the Sagi Nuovo T-shirt’s collar in dark navy reveals a label featuring Progetto Heritage Blue de Gênes in orange text and Progetto di Genova at the top. Crafted from premium cotton by Blue de Gênes, this regular fit t-shirt is designed to be a timeless wardrobe staple.The Sagi Nuovo T-shirt - Dark Navy by Blue de Gênes is a classic regular fit, short-sleeve premium cotton t-shirt with a small chest pocket, laid flat on a white background. A label on the left reads THE CLASSICS, highlighting this versatile wardrobe staple.

Sagi Nuovo T-shirt Dark Navy

799 kr
Close-up of the BGpaulo Pavia 1 V2 Chino - Army pants by Blue de Gênes, featuring a front pocket, belt loop, and a "Made in Italy" label sewn onto the waistband. A small stitched logo appears near the pocket. The fabric is a cotton stretch material inspired by vintage military pants.Rendered in army green, the BGpaulo Pavia 1 V2 Chino by Blue de Gênes is a slim-fit trouser crafted from soft cotton stretch fabric, designed with front and back pockets, belt loops, and a classic button closure—a refined piece inspired by vintage military pants, shown laid flat on a white background.

BGpaulo Pavia 1 V2 Chino Army

From 1,918 kr
Close-up of the Blue de Gênes BGpaulo Pavia 1 V2 Chino in Khaki, showcasing its beige cotton stretch fabric, visible stitching, belt loop, small red and white cross detail near the seam, and a tag with the Italian flag above the pocket; classic chinos thoughtfully designed with subtle vintage military-inspired accents.The BGpaulo Pavia 1 V2 Chino - Khaki by Blue de Gênes is displayed flat on a white background, showcasing its classic chino style crafted from cotton stretch fabric with front pockets, belt loops, and a button closure at the waist.

BGpaulo Pavia 1 V2 Chino Khaki

From 1,918 kr
The BGsandro Oxford Shirt - Blue Stripe by Blue de Gênes, featuring light blue and white vertical stripes and crafted from organic cotton, is laid flat on a white background.The BGsandro Oxford Shirt - Blue Stripe by Blue de Gênes is laid flat on a white background. This long-sleeve button-down features light blue and white stripes and has a label on the left that reads THE CLASSICS.

BGsandro Oxford Shirt Blue Stripe

1,699.99 kr
Close-up of the upper part of the BGpaulo Pavia 1 V2 Chino pants in Charcoal by Blue de Gênes, crafted from cotton stretch fabric with brown stitching, featuring a side pocket and a label that reads Made in Italy with a small Italian flag.Introducing the BGpaulo Pavia 1 V2 Chino in Charcoal by Blue de Gênes—these straight-leg pants are inspired by vintage military styles and crafted from comfortable cotton stretch fabric for enhanced flexibility. They feature side and back pockets, a button and zip closure, as well as distinct visible stitching details.

BGpaulo Pavia 1 V2 Chino Charcoal

From 1,918 kr
The BGsandro Oxford Shirt - White by Blue de Gênes, featuring a button-down collar and front pocket, is crafted from soft organic cotton and is neatly laid flat on a white background.The BGsandro Oxford Shirt - White by Blue de Gênes is a classic long-sleeve button-down shirt, crafted from crisp fabric with a chest pocket and displayed flat on a white background. A 'THE CLASSICS' label in the top left corner highlights this timeless oxford shirt.

BGsandro Oxford Shirt White

From 1,693 kr
Close-up of the light blue waistband and pocket on the Blue de Gênes BGpaulo Pavia Pant - Blue Fog, featuring cotton stretch fabric with brown stitching, plus a Made in Italy label and small Italian flag near the waistband.The BGpaulo Pavia Pant - Blue Fog by Blue de Gênes is a men's chino, made from stretch cotton with side and back pockets, belt loops, cuffed hems, and a button-zip waist closure.

BGpaulo Pavia Pant Blue Fog

From 1,907 kr
A man with glasses and a beard confidently walks in front of an open-top red vintage car, wearing a striped long-sleeve shirt, Paulo Pavia 1 Chino - Ecru by Blue de Gênes, and beige shoes. The backdrop features a grassy hill under a cloudy sky.In a vintage car, a man sports Blue de Gênes sunglasses, a striped long-sleeve shirt, scarf, and Paulo Pavia 1 Chino - Ecru by Blue de Gênes. His bearded, relaxed demeanor is evident as he rests one hand on the wheel with grassy fields stretching out behind him.

Paulo Pavia 1 Chino Ecru

1,999 kr
Close-up of Blue de Gênes Shogun Fano Pant in Denim Blue, showcasing pleats, belt loops, and a small round pin with a black cross on a white background near the pocket, crafted from a durable and comfortable heavy cotton blend.The Shogun Fano Pant in Denim Blue by Blue de Gênes features a button and zip closure, pleated front, and straight legs, crafted from a heavy cotton blend and shown laid flat on a white background.

Shogun Fano Pant Denim Blue

From 2,245 kr
The Casella Officers Blazer by Blue de Gênes is a black brushed cotton blazer featuring a button-up front, chest pocket, two flap pockets, and buttoned cuffs, shown laid flat on a white background with "The Classics" label in the corner.The Casella Officers Blazer - Black by Blue de Gênes features a stand-up collar, chest pocket, two front flap pockets, and cuff button details in a vintage parade style, shown on a white background.

Casella Officers Blazer Black

4,799 kr
Close-up of the BGsandro Oxford Shirt - Blue by Blue de Gênes, featuring white buttons and a small white embroidered shield logo on the chest pocket area.The BGsandro Oxford Shirt - Blue by Blue de Gênes is a light blue, long-sleeve button-down shirt with a chest pocket, crafted from organic cotton and displayed flat on a white background. A black label reading THE CLASSICS is positioned in the top left corner.

BGsandro Oxford Shirt Blue

1,699.99 kr
Close-up of the waistband and upper front of the Blue de Gênes BGrepi Giulio Light V2 Jeans in grey denim, featuring belt loops, two buttons, front pockets, and a brand label. Crafted from comfort stretch denim.Blue de Gênes BGrepi Giulio Light V2 Jeans in grey denim feature a regular slim fit, straight leg, comfort stretch, five pockets, button and zip closure, and a red detail on the right coin pocket, shown on a white background.

BGrepi Giulio Light V2 Jeans Grey Denim

2,199.99 kr
Close-up of the Casella Officers Blazer - Dark Navy by Blue de Gênes, showing the stand collar, two dark buttons, and a partially visible label inside the collar.The Blue de Gênes Casella Officers Blazer in dark navy, made from brushed cotton with a stand collar, front buttons, two flap pockets, and buttoned cuffs, is shown laid flat on a white background.

Casella Officers Blazer Dark Navy

4,799 kr
A close-up of the waist and upper part of BGvinci Pala Used V2 Jeans - Denim Blue by Blue de Gênes shows three exposed metallic buttons, an inner label with the brand name, and a small tag indicating made in Italy.The BGvinci Pala Used V2 Jeans by Blue de Gênes feature classic blue comfort stretch denim, a straight-leg fit, five pockets, belt loops, and a button-zipper closure, shown flat on a white background.

BGvinci Pala Used V2 Jeans Denim Blue

2,599.99 kr
Close-up of BGpaulo Pavia Pant in Shadow Green by Blue de Gênes, with metallic shield-logo buttons, branded label, and red and white emblem.The BGpaulo Pavia Pant in Shadow Green by Blue de Gênes features cotton stretch fabric, front button and zipper closure, two front pockets, and subtle red accents on the hem and waistband.

BGpaulo Pavia Pant Shadow Green

From 1,907 kr
BGpaulo Pavia 1 V2 Chino - FudgeA man stands sideways with arms folded, wearing a white t-shirt and Blue de Gênes BGpaulo Pavia 1 V2 Chino - Fudge pants with brown shoes, against a plain light gray background.

BGpaulo Pavia 1 V2 Chino Fudge

1,999.99 kr
A close-up of BGvinci Pala Dark V2 Jeans by Blue de Gênes in dark blue stretch denim, featuring three metal buttons, orange stitching, and a branded inner label. Expertly crafted in Italy for a premium touch.The BGvinci Pala Dark V2 Jeans by Blue de Gênes are regular fit, dark blue comfort stretch denim jeans with orange stitching, five pockets, and a button closure. Crafted in Italy, shown flat on a white background.

BGvinci Pala Dark V2 Jeans Dark Blue Denim

From 2,257 kr
Close-up of a dark fabric gilet showing a label reading Blue de Gênes with Canna Carbonio Gillet - Black and size 50, stitched on the inside collar.The Blue de Gênes Canna Carbonio Gillet in black, featuring a V-neckline, five-button closure, and two front welt pockets, is laid flat on a white background.

Canna Carbonio Gillet Black

2,399 kr
A close-up of BGvinci Girisha Used Jeans by Blue de Gênes in blue comfort stretch denim, with a partially open button fly showing four metallic buttons, front pockets, contrast stitching, and an inner Blue de Gênes label.BGvinci Girisha Used Jeans by Blue de Gênes: regular fit, blue comfort stretch denim, classic five-pocket style with button closure and subtle fading, shown laid flat on a white background.

BGvinci Girisha Used Jeans Used

From 2,031 kr
Close-up of the waistband and fly on BGvinci Black OD Jeans by Blue de Gênes in blue-black denim, featuring a comfort stretch fit, five pockets, four visible metal buttons, front pockets, and an inner waistband label with the brand name.The BGvinci Black OD Jeans - Blue Black Denim by Blue de Gênes are regular fit, comfort stretch jeans with a five-pocket design, button closure, and straight legs, shown laid flat on a white background.

BGvinci Black OD Jeans Blue Black Denim

2,099.99 kr
Close-up of the BGrepi Misto Jeans - Med Used by Blue de Gênes, highlighting the front pocket with a small shield emblem and a subtle test label; inside the waistband, another label displays "Made in Italy" along with an Italian flag.The BGrepi Misto Jeans - Med Used by Blue de Gênes, featuring a button and zipper closure, front and back pockets, and a slightly faded blue denim finish, are laid flat on a white background—perfect for your next style test.

BGrepi Misto Jeans Med Used

2,999 kr
A man wearing a white t-shirt, Blue de Gênes BGrepi Dai V Dark V2 Jeans in dark blue denim, and brown shoes stands against a light background, looking to his left with one hand in his pocket.A man stands in a well-lit room, wearing a white t-shirt, brown shoes, and Blue de Gênes BGrepi Dai V Dark V2 Jeans in dark blue denim. He looks to the side with one hand by his side. The background is plain and light-colored.

BGrepi Dai V Dark V2 Jeans Dark Blue Denim

2,299.99 kr
Close-up of blue jeans with distressed details, a logo rivet, and a small England flag pin; the Blue de Gênes BGsavino Key Hanger – Brown, crafted from cow leather and accented with a cotton string detail, is clipped to a belt loop. The "Made in Italy" label is visible inside the waistband.A brown leather hunting dog slip lead with brass snap hooks, a small red and white emblem, and a yellow-wrapped section is displayed against a white background with “The Classics” label in the lower right corner. For a coordinated look, pair it with our BGsavino Key Hanger - Brown from Blue de Gênes.

BGsavino Key Hanger Brown

799 kr
A person wearing a chunky beige knit sweater and Blue de Gênes Giacomo Selvedge V2 Jeans in raw denim stands with one hand in their pocket, photographed from the side against a plain background.A person with tattooed hands holds up a pair of Blue de Gênes Giacomo Selvedge V2 Jeans – Raw Denim by the waistband against a light background.

BGgiacomo Selvedge V2 Jeans Raw Denim

2,999.99 kr
Close-up of Blue de Gênes Repi BlueBlk Used Jeans in blue-black denim, featuring classic five pockets, a front badge with a cross, and a "Made in Italy" label with the Italian flag.The Blue de Gênes Repi BlueBlk Used Jeans in blue-black denim are slim-fit comfort stretch jeans with front and back pockets, visible seams, and rolled cuffs. The durable jeans are displayed flat on a white background.

Repi BlueBlk Used Jeans Blue Black Denim

2,799 kr
The BGvinci Girisha Rinse Jeans by Blue de Gênes feature a dark rinse wash, regular fit, comfort stretch denim, visible stitching, button fly, metal rivets, classic five-pocket design, and inner waistband label reading “Blue de Gênes.”.The Blue de Gênes BGvinci Girisha Rinse Jeans - Rinse Wash are dark blue, regular fit jeans in comfort stretch denim with copper rivets, contrast stitching, and a classic five-pocket design, shown laid flat on a white background.

BGvinci Girisha Rinse Jeans Rinse Wash

From 1,899.99 kr
A close-up of blue denim jeans by Blue de Gênes, featuring brass hardware, small red and white shield patches, visible stitching details, and a logo rivet accent on the pocket. The BGsavino Key Hanger - Black from Blue de Gênes, crafted from black cow leather, is clipped to a front belt loop.Introducing the BGsavino Key Hanger - Black by Blue de Gênes: This key holder is crafted from dark cow leather and features gold metal clips on each end, a red and white shield emblem on one side, and a wrapped leather section near one clip. Finished with a stylish logo rivet, "The Classics" text appears in the bottom right corner for a signature touch.

BGsavino Key Hanger Black

799 kr
Close-up of Blue de Gênes Vinci G Dark Grey Jeans in grey denim, featuring comfort stretch, regular fit, a partially open button fly with copper buttons, and a white brand label sewn onto the waistband.The Blue de Gênes Vinci G Dark Grey Jeans are slim-fit grey denim with comfort stretch, front and back pockets, button and zip closure, and slightly faded thighs. Shown laid flat on a white background.

Vinci G Dark Grey Jeans Grey Denim

3,199 kr
A man with short brown hair and light facial hair stands against a plain background, wearing the Blue de Gênes BGoscar T-Shirt - Snow Fall, a 100% cotton crewneck with a pocket, and blue jeans, looking thoughtfully to his left.A BGoscar T-Shirt - Snow Fall by Blue de Gênes in regular fit hangs on a wooden hanger against a light gray wall. In front, a wooden table holds spools of thread, measuring tape, tags, safety pins, and a leafy plant sits on the left.

BGoscar T-Shirt Snow Fall

799.99 kr
A close-up of a shadow green BGoscar T-Shirt highlights the crewneck collar and a tag featuring the Blue de Gênes brand and size L, displayed on a flat, matching slub cotton fabric background.A BGoscar T-Shirt in Shadow Green by Blue de Gênes, featuring a classic crewneck, short sleeves, and a chest pocket, is laid flat on a white background.

BGoscar T-Shirt Shadow Green

From 790 kr
Close-up of Blue de Gênes BdG Boxershorts (3 Pack, Black) showing antibacterial fabric, fine stitching, and hemmed edge, revealing the texture and breathable quality of these premium men's underwear.A 3-pack of plain black men's boxer briefs from Blue de Gênes, crafted from breathable fabric with a subtle branded waistband, displayed flat on a light gray background.

BdG Boxershorts Black

799 kr
Close-up of a folded dark navy BGmonty Knit t-shirt with a beige label inside the collar. The label features a small shield emblem and the brand name Blue de Gênes printed in dark text. The t-shirt is crafted from a soft cotton-linen blend, ensuring both comfort and breathability.The BGmonty Knit by Blue de Gênes in Dark Navy is laid flat against a white background, displaying the front side with minimalist, clean lines and no visible logos or patterns. Made from a soft cotton linen blend, this long-sleeve crewneck jumper features a subtle roll-rib hem for an understated finish.

BGmonty Knit Dark Navy

1,399.99 kr
BGvinci Trueblue Jeans by Blue de Gênes feature a light wash, regular fit stretch denim, visible front buttons, belt loops, and classic five-pocket styling. The waistband has a stitched Blue de Gênes label with a red and white cross logo above.The BGvinci Trueblue Jeans by Blue de Gênes are mid blue, regular fit jeans made from comfort stretch denim with a classic five-pocket design, button closure, and rolled cuffs, shown laid flat on a white background.

BGvinci Trueblue Jeans Mid Blue Denim

From 2,144 kr
The BGoscar T-Shirt - Dark Navy by Blue de Gênes is a plain, short-sleeve 100% cotton crewneck with a small left chest pocket, shown on a white background.A neatly folded stack of BGoscar T-Shirts by Blue de Gênes, featuring the timeless crewneck design in assorted colors like white, blue, olive green, red, and black—including the signature Dark Navy—rests on a wooden chair. Each shirt is crafted from soft 100% cotton for everyday comfort.

BGoscar T-Shirt Dark Navy

From 790 kr
Close-up of the Blue de Gênes Etsu Cord Chino - Navy, highlighting its diagonal front pocket, buttoned flap, and a small embroidered shield patch near the pocket. Crafted from 7-wale corduroy fabric with a visible ribbed texture, these chinos offer a relaxed regular fit.The Etsu Cord Chino - Navy from Blue de Gênes is crafted in a corduroy chino fabric and features a relaxed regular fit with a straight-leg cut, front button and zip closure, side and back pockets, and a subtle logo detail near the pocket.

Etsu Cord Chino Navy

2,799 kr
A person wearing a navy blue knit sweater, a blue-and-white striped shirt, and Blue de Gênes Giacomo BLK Used Jeans in grey denim with one hand in their pocket, photographed from the side.A man leans against a white wall with his hands in his pockets, wearing a brown plaid coat, navy sweater, light blue shirt, Blue de Gênes Giacomo BLK Used Jeans in grey denim, and tan loafers.

Giacomo BLK Used Jeans Grey Denim

2,899 kr
Close-up of the collar of the Masami Cord Blazer - Navy by Blue de Gênes, highlighting a Blue de Gênes label with a red cross crest. This workwear-inspired piece also features a coordinating crest pin on the lapel.The Masami Cord Blazer - Navy by Blue de Gênes is a timeless workwear staple, crafted from dark blue corduroy with a classic collar, three front buttons, two large lower pockets, and a smaller chest pocket. Garment dyed for a rich finish, it is shown laid flat on a white background.

Masami Cord Blazer Navy

3,199 kr
Close-up of the upper section of the BGpaulo Teo Pant in Dark Navy by Blue de Gênes, highlighting a side pocket, part of the waistband, a belt loop, and a small metallic detail near the pocket.A pair of BGpaulo Teo Pant - Dark Navy cotton chinos by Blue de Gênes, featuring front pockets and button and zipper closure, displayed flat on a white background.

BGpaulo Teo Pant Dark Navy

From 1,681 kr

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